FOSHAN, April 18, 2024 /PRNewswire/ -- During the past Qingming holiday, 119 million people across the country chose to travel to enjoy the good times of spring, an increase of 11.5% compared with the same period in 2019. At the same time, people's willingness to travel is increasing, driven by quality consumption, people's requirements for the quality of travel are also getting higher and higher, from the macro journey scenery to the micro details of travel, such as bathroom space and other experiences, are gradually becoming an important factor to measure the overall tourism quality.
On April 15, the new domestic brand Hengjie Sanitary Ware and the authoritative publication "China National Geographic" jointly released a concept film with the theme of "There is always beauty here". Through the iconic "red frame" perspective of "China National Geographic", in the eloquent narration of Song Jia, the spokesperson of Hengjie brand, the beautiful picture of China is laid out, and then extended to the high-quality bathroom space scene under the "red frame" certification, so that people's pursuit of a better life has a strong resonance between public space and living space, and conveys the beautiful pursuit of consumers for quality life in the times.
Founded in 1950, in the course of 74 years of continuous publication, "China National Geographic" has explored the great rivers and mountains of the motherland and discovered the beauty of colorful China with its high-quality professional perspective, scientific connotation and artistic presentation, and deeply integrated scientific literacy and humanistic care with geography as the main line, becoming a national-level cultural tourism IP that conveys the beauty of China's nature and humanity.
No matter when and where, the eye-catching "red box" of China National Geographic is always eye-catching, and this red box deformed from the first letter C of China, every human and natural space framed has shocked and moved readers. In this "There is always beauty here" concept film, the iconic "red frame" not only vividly outlines the unique style of the beautiful China, but also frames the high-quality bathroom space created by Hengjie Sanitary Ware with its high-quality standards.
It is also based on the fact that both sides are based on the pursuit of a better quality and better life by the majority of consumers, so as to start the cross-border journey of Hengjie Sanitary Ware and "China National Geographic", with high-quality bathroom space as the mediator, with the pursuit of a better quality of life as the end, taking advantage of the professional and diverse user groups of both sides, to achieve the communication of strong cooperation, which can be called an excellent model for breaking through traditional boundaries and realizing cross-border dialogue and value co-creation.
Deliver a better lifestyle in a more diverse spaceAt the same time, with the strength of quality and intelligent technology, the high-quality bathroom space will be brought into public scenes such as airports, high-speed railways, scenic spots, shopping malls, hotels, and homestays, so as to protect every bathroom space during the journey, and let more users deeply appreciate Hengjie's unique interpretation and practice of the connotation of "quality".
From departure to destination, Hengjie Sanitary Ware is committed to improving the perception of bathroom space throughout the journey. In Guangzhou Baiyun International Airport and other public transportation hubs, Hengjie sanitary ware through the transformation of sanitary space, improve the experience of passengers during travel, so that the journey becomes comfortable and comfortable; in Taishan and other famous scenic spots, Hengjie will introduce high-quality bathroom products into the sanitary space, so that tourists can enjoy the scenery every time, but also in the high-quality sanitary space to relax and soothe; and in Dali Erhai and other hotels and B&Bs, Hengjie has created a bathroom space in harmony with nature with professional customization, so that passengers can enjoy a high-quality bathroom experience in the rest time of each journey。
In the face of the public's growing diversified pursuit of a better life, Hengjie Sanitary Ware, as a new domestic leading brand in the bathroom industry, always adheres to user orientation and continues to provide high-quality products and services. In 2023, Hengjie Sanitary Ware Shouzheng will reshape its brand positioning, upgrade it to a "full-bathroom space solution provider", and expand its focus from family bathroom space to public health space, so as to effectively bring high-quality and beautiful experience to the bathroom life of Chinese people.
This cross-border cooperation of "there is always beauty here" is a new beginning, allowing consumers to feel the healing and relaxation of high-quality bathroom space while enjoying the natural beauty, reshaping consumers' expectations for "quality", and also demonstrating the attitude and values of Hengjie Sanitary Ware to encourage consumers to pursue a better life.
Bringing consumers a high-quality bathroom space experience is the starting point of Hengjie Sanitary Ware and "China National Geographic", but it will not stop there, in the future, the two will carry out more in-depth cooperation and open a series of rich and diverse wonderful activities. Hengjie Sanitary Ware will also continue to dig deep into the advanced needs of consumers, rejuvenate the bathroom experience through high-quality full-bathroom space solutions, and achieve a better life.