On April 15th, Hengjie joined hands with China National Geographic to release the official blockbuster "There is Always Beauty Here", which attracted the attention of the whole network: from the unique "C standard" of China National Geographic to circle the charming natural scenery and unique cultural landscape, to Hengjie brand spokesperson Song Jia introduced Hengjie Sanitary Ware's pursuit of a beautiful bathroom space, showing that the two of them jointly explore the narrative of the beautiful space belonging to the Chinese people.
It is reported that the cooperation between Hengjie and China National Geographic is based on the two are committed to exploring the commonality of China's beautiful space, and let the Chinese people fully feel the diversified beauty of China's mountains and rivers and human settlements, as well as the beauty of the leap in the pursuit of quality life.
Hengjie and China National Geographic "each has its own beauty, the beauty of the United States"
After the release of the blockbuster "There is Always Beauty Here", a topic that attracted much attention was: why did Hengjie join forces with China National Geographic? According to Hengjie, unlike other conventional IP cooperation, the choice to join hands with China National Geographic is based on the concept that the two are highly compatible.
The first is the ingenuity in the pursuit of quality. Since its inception more than 70 years ago, National Geographic of China has abandoned the traditional form of preaching, disseminated scientific knowledge to readers on an equal footing, and won countless reputations for its exclusive, original and authoritative content, leading the trend of science media. Since its establishment 26 years ago, Hengjie has also continuously iterated its product and service system with the spirit of craftsmanship, on the one hand, it regards quality as the lifeline of the enterprise, and strictly controls every link from raw materials to finished products, and at the same time attaches importance to innovation and meets market demand through technological improvement and product upgrading. According to public information, Hengjie will receive more than 200 honors in 2023, covering technology, quality, innovation, and service, of which more than 40 honors are "the first in the industry" and "the only in the industry".
The second is the pursuit of "beautiful space". With the tenet of "opening the door of nature and revealing the essence of humanity", China National Geographic uses geographical science to tell the natural charm and humanistic connotation behind the great beauty of China Heaven and Earth; The two hope that through nature and life, more people can see the diverse beauty of China's natural landscape and human space.
"There is always beauty here" takes the national industrial leap, the quality of life of the Chinese people, and the outdoor life style of travel against the background of the narrative, and through the integration of the connotation of "big country" + "great beauty", it comprehensively presents the magnificent mountains and rivers and charming cities and villages in the north and south of China's great rivers, and at the same time promotes the great beauty of China, it also shows the mission of domestic brands to create a beautiful space for each side of the "country" and "home".
"China's vast and diverse geological environment and long history have given birth to many breathtaking natural and cultural beauty, which often give us a lot of inspiration and allow us to create more beautiful lives. Hengjie said.
Domestic products Hengjie continues to achieve a beautiful space with quality
Taking "May Day" as an example, according to the Ministry of Culture and Tourism, a total of 274 million domestic tourism trips will be made in 2023, a year-on-year increase of 70.83%, and it will recover to 119.09% of the same period in 2019 on a comparable basis.
At the same time, the demand for public space, especially public health space, has also increased, because a good public space can often significantly improve the experience of travelers. The "There is Always Beauty Here" jointly released by China National Geographic and Hengjie on the occasion of the "May Day Holiday" presents the beautiful mountains and rivers, cultural attractions, urban fireworks and Hengjie's commitment to protecting every bathroom space.
Under the background of this trend, as a new domestic bathroom brand of home furnishing, in recent years, Hengjie has continuously complied with the evolution trend of consumers' demand for public health space, extended its focus to public health space, guarded every stop of Chinese people's travel and travel with high-quality full-bathroom space, and made efforts from multiple dimensions such as scientific and technological intelligence, ingenuity and focus, and launched products that fit the lifestyle of Chinese people through continuous research and development and innovation, becoming a "provider of full-bathroom space solutions".
According to public information, with its hard core strength in the field of sanitary ware, Hengjie has continued to launch public health space renovation plans in recent years, covering airports, scenic spots, bookstores, homestays and other places, and has continued to become popular. Taking the "This Space is Very Chinese" public health space renovation and upgrading project jointly launched by People's Daily New Media and Xinhua Bookstore as an example, Hengjie takes "National Tide Art" as the theme and integrates traditional Chinese aesthetics and domestic quality products, so that Chinese people can also feel the unique Chinese aesthetics in a small public health space, and at the same time deeply perceive the ingenuity and charm of the beautiful space with the quality of domestic sanitary products. "Hengjie achieves the beauty of every space with technology, professionalism and dedication, and renews the 'beauty' side of life with quality, temperature and health, and believes that every space on the land of China is worthy of a better experience. Hengjie said in the blockbuster "There is always beauty here".
From focusing on improving the family bathroom space to renovating the bathroom public space, Hengjie and China National Geographic jointly released the official announcement blockbuster, which is also considered to be another expression of quality domestic products to protect the good life of the Chinese people.