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Ziyang: "Rejuvenating tourism with tea and promoting tea with tourism" boosts high-quality economic development

author:Northwest Information Newspaper

Ankang Ziyang is named after tea, is one of the main birthplaces of Shaanxi-Gansu Tea Horse Ancient Road, the fragrance of Ziyang tea has never been interrupted for thousands of years, and pieces of green leaves have become the leading industry of the local rich people and strong counties. In recent years, the county has used tea as a medium and adhered to the concept of "tourism +" integrated development to promote high-quality economic development.

Ziyang: "Rejuvenating tourism with tea and promoting tea with tourism" boosts high-quality economic development

The integration of tea tourism empowers rural revitalization

During this time, it is the spring tea picking period. Coming to Ziyang and going to the tea mountain to experience the fun of tea picking has become a check-in item for many tourists. "The first time I tried to make tea by hand, the process was very interesting, the children liked it very much, and it was very distinctive to come to the tea mountain!" said Ms. Song, a citizen of Chongqing who came to play, and rarely had the opportunity to come into contact with these traditional cultures in her life, so she took advantage of the weekend to bring her children to experience it.

Ziyang: "Rejuvenating tourism with tea and promoting tea with tourism" boosts high-quality economic development

"Tourists can not only experience the history and culture of the Ancient Tea Horse Road here, but also experience spring tea picking and handmade tea making. Wu Xiangping, deputy general manager of Ziyang County Cultural Tourism Investment and Development Co., Ltd., said that in recent years, the company has adhered to the development ideas of economic ecology and ecological economy, based on the leading industrial advantages of the tea industry and regional characteristic culture, and constantly tapped the industrial potential, so as to promote the deep integration of tea tourism and cultural tourism.

The integration of tea and tourism has allowed the villagers to obtain real dividends for rural revitalization.

The handmade tea experience area set up in the scenic area not only provides tourists with novel tourism services, but also broadens the channels for local people to increase income. Zhao Lili, a villager from Yingliang Village, was very impressed by this, and she transformed her house into a farmhouse, focusing on local specialties, which attracted many tourists.

The Daba Mountain Tea Horse Ancient Road Tea Tourism Integration Project has built 300 acres of digital tea gardens and 3 tea rooms, and has built supporting infrastructure such as viewing platforms, tourist trails, handmade tea workshops, children's amusement parks, cabins and signs, greening, and parking lots. (Phase II) is building a characteristic intangible cultural heritage workshop, a tea museum, a tea room, a product exhibition hall, and an intangible cultural heritage folk song performance stage. After completion, it can meet the in-depth experience of tourists at multiple levels and in an all-round way. At the same time, it will further promote the integrated development of local tea tourism and empower rural revitalization.

B&B tourism brings fire to rural tourism

Waking up from the sound of birdsong in the morning, brewing a cup of green tea before Ming, and checking in the clouds and mist in the blue have become the common choice of many tourists at Hua Po Po B&B.

Hua Po B&B is located in Qingzhong Village, Chengguan Town, B&B, residential and cloud sea integration, there are 6 courtyards, 1 cloud living room, construction area of 1800 square meters.

Ziyang: "Rejuvenating tourism with tea and promoting tea with tourism" boosts high-quality economic development

According to the staff of the B&B, the B&B will be officially opened to the public from July 2022, with an average annual occupancy rate of 60%, basically full rooms during the holidays, and an occupancy rate of more than 90% during peak periods. In addition to tasting local specialties, visitors can also regularly hold special activities such as DIY experience courses and study tours.

In the process of developing the rural tourism industry, Hua Po B&B also actively drives the villagers to find employment nearby, turning "agricultural products" into "commercial products", forming a "tourism" industry leading and "agricultural products" multi-industry integrated development pattern. Up to now, Hua Po Po B&B has driven more than 10 surrounding farmers to work nearby, with an average monthly income of nearly 4,000 yuan. In addition, it also buys nearly 100,000 yuan of seasonal vegetables and agricultural and sideline products from surrounding farmers every year, broadening a new path for the masses to increase their income.

In recent years, the local area has seized development opportunities, given full play to the advantages of ecological resources, combined the development of the tea industry with the cultural tourism industry, and cultivated and built a number of boutique homestays such as "Hanjiang Suji", "Hua Po Po", "Wangshan", "Hanshui Tea House" and "Mengziyang Manor", which has improved the tourism infrastructure and continued to grow the "beautiful economy".

Ziyang: "Rejuvenating tourism with tea and promoting tea with tourism" boosts high-quality economic development

In recent years, Ziyang County has adhered to the creation of a "global tourism demonstration county" as the general starting point, and the "Hanjiang Suji" high-end homestay cluster as a breakthrough point, focusing on the implementation of the "Ten Major Projects" of eco-tourism, continuously optimizing the layout of the industrial chain, and promoting the coordinated development of various elements. The local government issued the "Implementation Opinions on the Establishment of a Key Industrial Chain Length System", proposing to optimize the layout of the cultural tourism and health care industry, promote the quality and efficiency of all-for-one tourism, accelerate the cultivation of new business formats and the integrated development of industries, and create a number of health care bases such as leisure and residence, pastoral sightseeing, water experience, forest exploration, health sports, and recuperation research.

Festivals and events help brand promotion

In order to continue to release new energy for consumption, innovate consumption carriers, seize development opportunities, and promote the integrated development of Ziyang's cultural and tourism industry, Ziyang County has successively carried out a series of festival activities.

On March 29, the launching ceremony of the 2024 Ziyang Selenium-rich Tea Brand Promotion and the "Spring Tea" Tourism Season was held in Datang West City, Lianhu District, Xi'an City.

During the event, the 2024 Ziyang "Spring Tea" tourism season in April-May Ziyang cultural tourism, tea affairs, sports and other activities, "attracting guests to Ziyang" travel preferential policies, and "1314 Singing and Drunk Ziyang - 2024 Ziyang All-for-One Gift Coupon" were released.

Ziyang: "Rejuvenating tourism with tea and promoting tea with tourism" boosts high-quality economic development

It is understood that this year's "Spring Tea" series of activities will continue until May. During the period, the 2024 National and Shaanxi Provincial Culture, Science and Technology and Health "Three Rural Villages" Centralized Demonstration, "Tea Township Flying Songs, Colorful Ziyang" Four Seasons "Village Evening" National Demonstration Performance, "Tea Mountain Singing, Sound Moving Ziyang" Southern Shaanxi Folk Song Contest Ziyang Trials, "Smoke and Rain Painting Boat - Swimming in the Han River" cruise experience, "Riding the Han River, Brilliant Ziyang" The third mountain bike cross-country race in Ziyang County and other activities.

In recent years, based on the positioning of the national main functional area, Ziyang has focused on building a well-known county for tea culture and tourism, building a first-class eco-tourism destination in the country, and is committed to transforming the rich culture and beautiful scenery into poetry and distance in people's minds, and has successively won many honorary titles such as China's top ten counties in the country in terms of integrated competitiveness of tea tourism, advantageous area of Chinese characteristic agricultural products, hometown of Chinese folk art, and top ten ecological tea-producing counties in China.

"In the next step, Ziyang County will continue to amplify its ecological advantages, plan all-for-one tourism with 'all-for-one resources, comprehensive layout, and national participation', and develop the tourism industry chain through the work idea of 'cultivating leaders, strengthening the main chain, supplementing the chain, building a platform, protecting elements, and building clusters', and strive to build a tourism brand of 'Hanjiang Gallery Tea Song Ziyang', so as to better play the role of tea culture and tourism in driving economic growth. Wu Shenghong, director of the Ziyang County Bureau of Culture, Tourism, Radio, Film and Television, said.

Editor in charge: Anxin Review: Yang Yong

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