Author: Xiaolu Bugu
Ed
Zong Fuli accepted the company, Wahaha's online sales fell by 90% and fell off the altar?
On February 25 this year, Wahaha officially released an obituary: Zong Qinghou, the founder of Wahaha, died of illness at the age of 79.
For a time, the death of Zong Lao set off a nostalgic craze for Wahaha and pushed the brand to the peak of traffic.
As her father's only daughter, Zong Fuli took over the "baton" and became the new head of Wahaha.
For her succession, netizens feel that it is beyond reproach, and it is a matter of course, and the external evaluation is very high, and even said that they will gather everyone's strength to support her growth.
Everyone shouted one after another to give ideas for the follow-up development of Wahaha.
However, not long ago, the media reported that sales have declined significantly since March 12, and sales have been around 200,000 yuan for two consecutive days on the 18th and 19th, which has decreased by 90% compared with the peak sales.
As soon as the news came out, it sparked speculation.
Could it be that the popularity of Wahaha has passed, and Zong Fuli has not caught this wave of wealth?
People can't help but start worrying about whether Wahaha is experiencing business difficulties.
As a result, on March 21, the official customer service replied: The low sales volume is due to the shortage of stock.
Isn't this a big deal?
However, it can be seen that Wahaha's momentum has not faded.
Everyone also believes that Zong Fuli is a "rich second generation" who can support the overall situation, can inherit and carry forward her father's excellent qualities, and can lead Wahaha to achieve a leap.
It seems that the basic expectation of society for the children of entrepreneurs is that the son inherits the father's business and carries it forward.
In contrast, some "rich second generations" who have not inherited the family business will inevitably be regarded as "not doing their jobs".
For example, Ren Zhengfei's youngest daughter Yao Anna.
Previously, she played an anti-drug policewoman Zhao Younan in the hit drama "Ice Hunting".
should be a righteous police image, which should be likable, but it was deduced to be a bit funny.
A group of netizens rushed to imitate it and even made it into an emoji.
Zong Fuli and Yao Anna are both highly discussed rich daughters, but because of their different development routes, they have received completely different evaluations.
Why is that?
Next, Uncle Chai will come to talk to you about the reasons for this.
01
Zong Qinghou took out a loan to start Wahaha at the age of 42, and his daughter Zong Fuli inherited the business at the age of 42.
Zong Fuli also confirmed the credibility of this inevitability with her own growth process.
In 1982, Zong Fuli was born in Hangzhou. At that time, Zong Qinghou struggled to survive by working as a salesman in a school-run enterprise, and her daughter witnessed her father's embarrassment and hardship, which also planted the seeds for future struggle.
Five years later, Zong Qinghou contracted the distribution department of the school-run enterprise and entered the market by processing oral liquid, which was the germ of Wahaha Group.
Her parents are busy with work and have no time to take care of their daughter, so the little Zong Fuli often goes to the company restaurant to eat by herself.
It can be said that Zong Fuli did not have that kind of pampered life from the beginning, she participated in the years when her father started from scratch and understood her father's hard work.
Her life is set to be the successor of Wahaha.
After graduating from high school, he went to Pepperdine University, one of the top business schools in the United States, to study international trade.
Later, in an interview, a reporter asked her if she had ever thought about staying abroad, and Zong Fuli said that she had a clear goal from the beginning and would return to China after completing her studies.
Inherited from her father's patriotic aspirations, she made her trip back to China.
But the daughter returned, the daughter inherited her father's business, and the domineering appearance of the drama was not staged immediately, Zong Fuli served as the assistant director of the management committee of the group's Xiaoshan No. 2 base, starting from the grassroots managers and accumulating experience.
During that time, she was almost the first to arrive at the base and the last to get off work, and was known as "the most desperate rich second generation".
Two years later, at the age of 25, she took care of Hongsheng Beverage with $10 million in start-up capital backed by her father.
She carried out drastic reforms, upgraded and transformed the original business, opened up and improved the industrial chain, and changed the previous situation of some links.
As of 2021, Hongsheng Beverage, led by Zong Fuli, has 20 production bases and more than 40 subsidiaries across the country, ranking among the top 500 private enterprises in China.
She has a very different style from her father, who puts "benevolence" first, while she is decisive, efficiency-oriented, and results-oriented.
The employees couldn't keep up with the pace, so she abandoned it directly, and the old father silently took people back to the Wahaha headquarters to support her and maintain the "people's hearts".
The so-called Jiangmen Tiger Girl, Zong Fuli, with the support of her father, has shown extraordinary business talent.
In 2016, she founded and independently operated her personal brand KellyOne under her English name, focusing on the new generation in first- and second-tier cities as the core consumer group, and personalized customized beverages, which developed rapidly in 2021.
The successful attempt in the early stage laid a solid foundation for Zong Fuli to return to the Wahaha base camp.
02
In 2018, when Wahaha's revenue was declining year after year, 36-year-old Zong Fuli "went home" as the head of the brand public relations department, mainly responsible for marketing and marketing.
She relied on her own understanding and planning to carry out reform and upgrading.
The "first knife" of this reform was waved to Wang Leehom, the spokesperson of the 20-year cooperation.
In the face of doubts from the outside world and pressure from public opinion, Zong Fuli only responded with a simple sentence "He is old, I don't like it".
It wasn't until 2021 that Leehom Wang collapsed due to emotional processing problems, and Wahaha retreated, and netizens began to admire Zong Fuli's wise decision.
In addition to changing spokespersons, she has made many attempts to actively link young consumers.
She gave AD calcium milk a new brand concept such as "underage" and "baby milk".
It has carried out in-depth cooperation with platforms such as Station B and League of Legends Professional League LPL to attract more new consumer supporters.
In the end, Wahaha ushered in its first growth after four years of continuous decline, which was not unrelated to Zong Fuli's bold actions.
Seeing his daughter's excellence, the elder gradually began to delegate power.
In 2020, she became Deputy General Manager of the Group Sales Company.
In December 2021, she became Vice Chairman and General Manager of the Group.
But Zong Fuli never exposed the aura of the heir, but worked silently all the way from the grassroots level, using her strength to prove that she was a qualified heir.
In 2023, she will rank 13th on the Hurun Female Entrepreneur List with a value of 32 billion.
After several years of hard work, Zong Fuli has gradually grown into a strong woman in the business world, but in front of her father, she is still the little girl who can be spoiled at will.
Her father's words and deeds also deeply affected her.
When she goes out in public, she dresses generously and decently, and her makeup is simple, but she is not conventional, giving people a down-to-earth and stable impression.
In the real sense, she should be the "second generation", not the ordinary "rich second generation".
She has the life of a princess, but she has not become a princess to enjoy life.
It is the spirit of hard work necessary for entrepreneurs that makes people believe that Zong Fuli can take over her father's mantle and continue to lead Wahaha Group forward.
On February 23, Zong Fuli officially took over.
After her father's death, she responded quickly and acted in the face of the rapid increase in brand popularity.
When she attended the annual meeting of the China Beverage Industry Association, she mentioned that she would lead Wahaha to do things with long-term value.
Netizens showed great expectations for Zong Fuli and Wahaha in the future.
Compared with Zong Fuli's "preference", netizens seem to be a little stricter with another very popular rich daughter.
She is the youngest daughter of Huawei's old man Ren Zhengfei.
03
Like Zong Lao, Ren Zhengfei is also an entrepreneur full of positive energy and patriotism.
He led the Huawei team to overcome difficulties, get rid of core technology barriers and barriers, and defend the defense line of domestic brands.
Ren Zhengfei has two daughters, the eldest daughter Meng Wanzhou and the youngest daughter Yao Anna.
Compared with the hardships of witnessing her father's entrepreneurship after her sister was born, Yao Anna, who was born in 1998, directly enjoyed the fruits of victory and wealth of her father.
She is like a child born with a golden spoon in her mouth, with a privileged family and no worries about food and clothing.
At the age of 5, he began to learn piano, chess, calligraphy and painting, and at the age of 9, he found his love for ballet.
At the age of 15, he began his quasi-vocational training and became the highest RAD recipient at Emperor Ballet.
In 2018, 20-year-old Yao Anna was invited to the Paris Ladies Ball of Passage, a ball where only 20 people get tickets each year.
At the ball, she was dressed in fine clothes and danced with the Belgian prince.
There doesn't seem to be the word "succession" in her life plan.
On January 14, 2021, Yao Anna announced her debut on social platforms, and released her first single 4 days later.
In the same year, he participated in the recording of popular variety shows and released his first music EP.
This series of operations caused an uproar.
"Huawei's Second Princess", debuted in the entertainment industry, and it is difficult for people not to have some connections between the two.
Some people even use the peak of her debut to describe Yao Anna's situation.
If she didn't rely on Huawei's endorsement to get resources, I'm afraid no one would believe it.
After all, people know how difficult it is to gain a foothold in the star-studded entertainment industry.
With such high-quality resources, it is impossible for an ordinary newcomer to get them.
But for Yao Anna's choice, her father Ren Zhengfei and sister Meng Wanzhou are all supportive.
At the beginning, Ren Zhengfei also registered a series of trademarks such as "Yao Anna" and "Yao Siwei", and apologized to all employees afterwards.
Carrying the controversy, Yao Anna has been frequently exposed in recent years, but she has not accumulated audience popularity.
Not long ago, she and Zhang Songwen starred in "Ice Hunting" on the screen, and the result sparked heated discussions.
Some netizens said that this drama made them very uncomfortable, wanting to see Zhang Songwen's performance, but also afraid of seeing Yao Anna appear.
Indeed, her performance in the play was not satisfactory.
Pictures such as raising guns and running, stiff movements, and poor expression management, were rated as "chicken-eating acting".
Many people are vying to imitate and earn traffic.
The mismatch between resources and ability may be an important reason for her to fall into the circle of public opinion.
04
As the plot progresses, more and more people question whether Yao Anna is joining the group with funds?
The director of "Ice Hunting" specially issued a long response, saying that Yao Anna was chosen because she had no traces of performance training, especially no plastic surgery.
He also said that Yao Anna's performance passed with 60 points.
But there are still viewers who don't buy it.
However, it is worth affirming that Yao Anna herself is not pretentious, but remains low-key and modest.
When she said goodbye to the character, she said that she was willing to accept well-intentioned criticism and suggestions, and respected all likes and dislikes.
Perhaps, we should give her some more time and space to grow, and maybe we can see a powerful actor after transformation.
Uncle Chai feels that the audience is willing to give tolerance to newcomer actors.
Criticism comes from protests against social injustice, dissatisfaction with the triumph of capital over strength.
There is no fixed model for the "rich second generation" itself, some people inherit their father's business, some people start a business again, and of course there are people who persistently pursue and burn for their dreams.
Many times, resources are a strength in themselves.
When ability and resources are equal to each other, people are naturally willing to cheer and applaud.
What do you think of the completely different life choices of the two daughters?
——END——