The community operation model is a business strategy based on social networks and e-commerce platforms, which encourages users to participate in purchases and shares by building communities to share product information and promotions. This model makes full use of the communication power and influence of social networks, as well as the convenience and rich commodity resources of e-commerce platforms, and provides a new marketing method and profit model for enterprises and individuals.
In the community operation model, enterprises or individuals will build their own communities and invite potential customers to the group. In the community, they will share information about how to use products, promotions, new product launches, etc., to attract users' attention and purchases. At the same time, they will also encourage users to share their products with friends and family, expand the spread of their products, and attract more potential customers.
The gameplay of this mode includes the Extreme Mode and the flat burst rewards. Poor mode means that after the user's sales performance and team development reach a certain level, they can enjoy a higher commission ratio and a poor reward. This model motivates users to continuously develop their teams, improve sales performance, and thus achieve higher revenues. The flat order reward means that when the sales of a user or team reaches a certain standard, they can get a one-time reward. This model encourages users to actively promote the product and improve sales performance.
Under the community operation model, users do not need to stock up on goods, but only need to upgrade according to sales performance and personal team development, and can enjoy a higher commission ratio and extremely poor rewards. This model reduces the cost and risk for users, making them more willing to participate in the promotion and sales of products. At the same time, since users do not need to stock up, enterprises can also better control inventory and logistics, reducing operating costs.
At the point of terminal sales, users can be rewarded in real-time on a per-order basis, increasing purchase intent and engagement. In addition, the platform will regularly list restricted products every day and start group buying activities to attract more users to buy. The core of the community operation model lies in the distribution of community materials and the sales of the team leader, and through the promotion of the team leader and partners, the activity and sales of the entire community are improved.
Users with the status of group leader can get the following earning points:
1. The income from selling goods in the community, that is, 10% of the income of the group leader, and 10% of the income for each transaction in the community;
2. The income of the flat head of the group, that is, if the team of the head of the group A trades 10,000 orders a day, A1 yuan will be rewarded according to one order, and A's income will be 10,000 yuan. This mechanism encourages the team leader to actively promote and increase the sales of the team.
Users who are partners can earn the following points:
1. The community's income from selling goods, that is, 20% of the partner's income, and 20% of the community's income for each transaction;
2. The sales income of the subordinate head of the group, that is, in the order of the partner-head of the group-consumer, after the consumer places an order, the head of the group will get 10%, and the partner will get 10%;
3. Cultivate the reward of flat partners, that is, if partner A's team closes 100,000 orders a day, A1 yuan will be rewarded according to one order, and A's income will be 100,000 yuan. This mechanism encourages partners to develop their teams and increase overall sales.
Users who are founders can get the following benefits:
1. The income from selling goods in the community, that is, 30% of the partner's income, and 30% for each transaction in the community;
2. The profit from the sale of goods by the subordinate partners, that is, in the order of the founder-partner-consumer, after the consumer places the order, the partner gets 20% and the founder gets 10%;
3. The sales income of the subordinate head of the group, that is, in the order of the founder-head of the group-consumer, after the consumer places an order, the head of the group will take 10%, and the founder will get 20%;
4. Cultivate the reward of flat founders, that is, if founder A's team makes 500,000 orders a day, A1 yuan will be rewarded according to one order, and A's income will be 500,000 yuan. This mechanism encourages founders to develop their teams and increase overall sales while enjoying the benefits of team fission.
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