In the current era of changing consumption concepts, health has become an important driving force for the continuous upgrading of China's food industry. With the increasing segmentation of consumers' health needs, the health food industry is ushering in unprecedented development opportunities. Recently, Jingdong Supermarket, together with a number of industry associations and industry experts, joined hands with more than 100 brands in the snack and beverage industry to jointly initiate the establishment of a health food industry alliance, including Jane Ai Yogurt, a leader in the low-temperature dairy industry.
"Health" and "deliciousness" are the eternal themes of the food category. In recent years, with the improvement of health awareness, consumers' mentality has evolved from "choosing health among good food" to "choosing good food among healthy food". Not only that, the definition of consumers' needs for "health" is becoming more and more segmented. In a red sea of health food market, Jane Ai Yogurt has successfully stood out from the encirclement and achieved the track position with its forward-looking positioning and excellent quality.
Jane Ai Yogurt focuses on the in-depth research and development of low-temperature fresh dairy products, aims at the mid-to-high-end market, adheres to the concept of natural and pure products, and continues to promote product innovation. In the field of research and development, Jane Ai yogurt adheres to the principle of "no additives", reduces sugar content, increases protein content, and strives to bring consumers the ultimate enjoyment of taste. In terms of supply chain construction, Jane Ai Yogurt has built its own Father's Love Ranch, and has passed the SGS "Hormone-free Dairy Farming Technical Specifications" certification for two consecutive years to ensure that there is no artificial exogenous hormone use in the breeding process and ensure the excellent quality and safety of products from the source. This initiative not only demonstrates Jane Eyre's persistent pursuit of quality, but also establishes a good reputation for it in the health food market.
The establishment of the health food industry alliance not only marks the industry's deep insight into health trends, but also shows the firm confidence of all parties in the future development of the health food industry. The "2024 JD Food and Beverage Health Trends White Paper" released by JD Supermarket provides an in-depth interpretation of the current health trends in the food and beverage industry and provides strong guidance for the development of the industry. Jian Ai Yogurt and JD Supermarket will also provide consumers with more convenient and safe healthy food options.
In the future, with the growth and development of the health food industry alliance, Jane Ai Yogurt will work with more like-minded partners to explore new fields and opportunities for health food. We have reason to believe that Jane Ai yogurt will go further and further on the road of the health food industry and bring more healthy and delicious enjoyment to consumers.
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