1. The theme is clear
In the selection of goods and the matching of product categories, it is necessary to think clearly. Tell customers what products we recommend to customers and why we recommend them through products. The choice of goods is fine but not much.
2. Gross profit guarantee
The display and selection of products should not only have products that attract traffic, but also products that make gross profits. Products are only different in roles, and they are all very important for sales, so we should not only pay attention to A/B products, but also do a good job in the selection of C products.
3. Clear priorities
The display area of the product is determined according to the role of the product, so that customers can intuitively know which products we recommend and which ones are related.
4. Sales fundamental
The display is based on sales, and the product display should be easy to see, easy to see, easy to take, plump, beautiful and tidy. Sales cannot be sacrificed for the sake of novelty displays.
(1) 1.6m end pile (auxiliary display table)
End frame height: 1.6m
Props used: display tables, wine crates, fruit crates, small black tables, acrylic pads, etc
End frame requirements: clear theme, clear thinking, pay attention to the relevance of cross-category products.
Category A product requirements:
Product Role: Drainage product
Product SKU:1SKU或同等价格、同规格/同系列商品2SKU
Commodity Mori: 3% - 5%
Product selection range: DM selection (storm products, cover products, enlarged products), there are sales
Use Logo: Promotional A4POP; The height and direction are the same in the same area
Display requirements: plump and neat, prominent display, displayed in the second direction of passenger flow.
Category B product requirements:
Product roles: Solid products and gross profit products
Product SKU: 2SKU
Gross margin: 10% - 15%
Product selection range: poster products, commercial goods and other products, customized products.
Use logo: the price of the goods displayed on the shelves is marked with a price tag,
Display requirements: According to the contribution of the product, it will be displayed in the direction of the first passenger flow of the end shelf, as well as the position of the upper shelf of Class A products.
Category C product requirements:
Product Role: Gross Profit Product
Product SKUs: 5 SKUs or more
Commodity Mori: 15% or more
Product selection range: structured products, imported products, customized products, and cross-category related products
Use logo: The price of the goods displayed on the shelves is marked with a price tag, and the price of the goods displayed on other props is marked with a price tag for the stacking basket.
Display requirements: The display is displayed in the position shown in the figure (C1 to C3) according to the contribution degree of the product.
(2) 1.6m end stack (TG station)
End frame height: 1.6m
Props to be used: TG stage
End frame requirements: The product category and gross profit are reasonably matched, the product role positioning is accurate, and the display is plump and neat.
Category A product requirements:
Product Role: Drainage product
商品SKU:1SKU或同等价格、同规格的同系列商品2SKU
Commodity Mori: 3% - 5%
Product selection range :D M selection (storm products, cover products, enlarged products), new products with sales potential.
Use Identifier: Promotional A4POP; The front is perpendicular to the direction of passenger flow; The height and direction are the same in the same area
Display requirements: the upper limit of the product is about 1.2m, plump and neat.
Category B product requirements:
Product Role: Solid commodity and gross profit
商品SKU : 1SKU或同等价 格、 "向规格的同系列商吕 2SKU
Gross profit : 10% - 15%
Product selection range: poster products, display products, customized products.
Use Logo : Shelf Price A
Display requirements: display in the second direction of passenger flow,
Category C product requirements:
Product Role: Gross Profit Product
Product SKU : 2SKU
Commodity Mori: 15% or more
Product selection range: structured products, imported products, customized products, cross-category related products
Use identification: shelf price tag
Display requirements: display in the first direction of passenger flow
(3) End stack above 1.6m (TG station)
End frame height: 1.6m or more
Props to be used: TG stage
End frame requirements: The product category and gross profit are reasonably matched, the product role positioning is accurate, and the display is plump and neat.
Category A product requirements:
Product Role: Drainage product
Product SKU : 1SKU或同等价格、同规格的同系列商品2SKU
Gross profit : 3% - 5%
Product selection range: DM selection (storm products, cover products, enlarged products), new products with sales potential.
Use Logo : Promotional A4POP ; The front is perpendicular to the direction of passenger flow; The height and direction are the same in the same area
Display requirements; The upper limit of the product is about 1.2m, plump and neat.
Category B product requirements:
Commodity Persona ; Solid commodities and gross profit commodities
Product SKU : 1SKU或同等价格、同规格的同系列商品2SKU
Gross profit of goods ; 10% - 15%
Product selection range: poster products, display detail products, customized products.
Use Identifier : Shelf price tag
Display requirements; It is displayed in the second direction of passenger flow.
Category C product requirements:
Commodity Persona ; Gross margin goods
商品SKU : 2-3SKU
Commodity Mori: 15% or more
Product selection range: structured products, imported products, customized products, and cross-category related products
Use identification: shelf price tag
Display requirements: display in the first order of passenger flow.