On April 16, local time, VOYAH opened its brand launch conference in Italy with the theme of "Designing Evolution", becoming the first high-end new energy vehicle national team in China to enter Italy. The first batch of 100 vehicles was sold out. The VOYAH i-Cozy Concept was unveiled at Milan Design Week and won praise from many of the world's top designers.
Lu Fang, CEO of VOYAH Automotive, said: "Today's official landing of VOYAH in Italy marks a new step in terms of speed and quality. Starting from Italy, VOYAH will continue to polish its brand, deepen its cultivation of the southern European market, rely on Dongfeng Group's strong overseas resources, continue to make breakthroughs in the European market, promote the overseas landing of the full-value industrial chain, build a world-class Chinese brand, and lead a new era of Chinese brands going overseas. ”
Lu Fang, CEO of VOYAH Automotive, delivered a speech
The 7-day and 7-night art feast kicked off with 200+ heavyweight celebrities to help
Palazzo Serbelloni was Napoleon's residence in Milan, and has always been the royal venue for the launch activities of the world's top brands such as LV and FENDI, as well as the venue for major brands to hold big shows during Milan Fashion Week and Milan Design Week.
On the evening of April 15, local time, VOYAH held a grand celebrity night, where more than 200 Italian political and business celebrities, cultural leaders, film and art stars, and other heavyweights gathered together to witness VOYAH's appearance in Italy.
VOYAH was unveiled at the Palazzo Serbelloni
With the dedication of VOYAH's top international design team, the atrium of Palazzo Serbelloni has been transformed into a garden of harmonious integration of technology and humanity, where Italian luxury and oriental ingenuity are perfectly combined, and the classical and gorgeous palace is harmoniously integrated with rich modern technological elements.
The landing was an instant hit, and the first batch of VOYAH cars were sold out
For a long time, VOYAH has won a good reputation from a large number of overseas loyal users with its excellent driving quality and safety quality comparable to traditional European luxury cars. At the same time, in Milan, Italy, where many famous products gathered, many celebrities showed great interest in VOYAH, believing that in terms of product design, interior space and decoration, VOYAH cars are no less than traditional European high-end brands, and they are very much looking forward to the test drive experience in the future.
VOYAH executives meet with dealers
This time, VOYAH Automotive landed in Italy with the new VOYAH FREE, the new VOYAH Dreamer and the VOYAH Chasing Light, and the first batch of 100 vehicles were sold out. "VOYAH Automotive's product performance is excellent, the ride is comfortable, the safety performance is good, and the overall strength is ahead of the traditional European luxury cars, and we will sincerely cooperate with VOYAH Automotive to provide Italian users with excellent products and unparalleled car buying experience." BRUNO MAFRICI, CEO of CarMobility, an Italian dealer, spoke highly of VOYAH products and expressed confidence in the prospects of cooperation with VOYAH Automotive.
Hand in hand with Natuzzi and appearance at Milan Design Week, VOYAH was highly praised by the world's top designers
On the occasion of this year's Milan Design Week, VOYAH, as the only Chinese high-end new energy brand invited to exhibit, brought the i-Cozy concept car to Milan and made a stunning appearance on Durini Street, where luxury home furnishings are gathered, and won praise from many of the world's top designers. In addition, VOYAH also collaborated with the well-known home furnishing brand Natuzzi to jointly exhibit the i-Cozy concept car and Natuzzi's new products on Dorini Street, which became a popular check-in spot at Milan Design Week.
VOYAH unveiled the i-Cozy Concept at Milan Design Week
During the Italian debut, VOYAH also collaborated with Macantonio, a world-class Italian artist, to combine nature and industry, break cultural barriers with extraordinary imagination, and perfectly present creative sculptures representing different powers and species, which became the finishing touch of the entire "big show".
World-class artists have joined in, and extraordinary artworks have helped VOYAH break through the circle
"Through a series of exhibitions and events, VOYAH brings the vastness of nature, the flow of science and technology, and the creation of human beings into harmony, with the intention of breaking down the barriers between different cultures, different places, and different ideas. VOYAH Automotive's products are not only a car, but also vividly interpret the beauty of oriental culture with a unique Chinese aesthetic design, and at the same time, combined with cutting-edge innovative technology, it has injected more novelty and vitality into the creative promotion of fashion, technology and environmental protection concepts. Macantonio said.
The only "national team" that deeply cultivates the European market to make cars, VOYAH Auto has become a model for Chinese cars to go overseas
Since going overseas in 2022, VOYAH has entered Norway, Finland, Denmark, the Netherlands, Bulgaria, the Czech Republic and other European countries within two years, with a cumulative export of nearly 10,000 vehicles.
Italy has a profound automotive history and cultural accumulation, and in recent years, it has continued to increase investment in the field of new energy, and is becoming a "blue ocean" for China's new energy vehicles to go overseas. VOYAH entered Italy and appeared at Milan Design Week, once again demonstrating the leading strength of China's automobile industry and the charm of Chinese culture. In addition to the introduction of the new VOYAH FREE, the new VOYAH Dreamer and the VOYAH Chasing Light, the VOYAH hybrid model will also enter Italy as soon as possible to realize the full power mode of Lanhai Power.
VOYAH will continue to cultivate the European market and continue to expand its overseas territory
This year, VOYAH will fully cultivate the southern European market led by Italy, actively integrate into the local value chain, and plan to land in Slovakia, Germany, Spain, Portugal and other European countries, and actively respond to the "Belt and Road" development initiative, bring products and services to more countries along the route, and show the upward power of Chinese brands to more overseas users.