In Athens, ancient Greece before 300 BC, unlike the Platonic school of "mathematical reason" and the "hedonism" of the Epicurean school, the Stoics emphasized the cultivation of personal inner peace and happiness. "Always expressing one's highest self", "focusing on what can be controlled", and "taking responsibility for one's own life" also form the triangular chain of the Stoic pursuit of happiness.
At this point, there seems to be a formula for achieving a happy life. There is no dazzling brilliance that comes out of nowhere, and all the "amazing works" are in the "design" under the order of time. Focusing on simplicity but not simplicity, purity but not exaggeration, emphasizing durability and authenticity, and pursuing the perfect integration of technology and performance, the collection of design concepts has achieved the world-renowned luxury sports car brand - Porsche.
In 51 years, this top design agency founded by Prof. Ferdinand Porsche in southwest Germany has had a cross-border collision with the old home furnishing brands in southeast China, giving birth to the "Xinchi Wilderness Home Furnishing Series Products" based on oriental aesthetic style, integrating the world's first-line design forces, and integrating the top manufacturing strength of Gujia Home Furnishing for more than 40 years.
Gujia Home Furnishing x Porsche Design Studio - "Wilderness" Home Furnishing Series Products
Based on the high degree of alignment of the core concept and the common pursuit of excellent quality, Gujia Home Furnishing officially announced the start of long-term cooperation with Porsche Design Studio in April 2023 to jointly create high-end homes with international design vision and quality standards, so that users can experience the state of life in the wilderness in the home between square inches.
01
True luxury is reaching the heart
Juli Gift undertakes the user's emotions with textured products
As a high-end sub-brand of Gujia Home Furnishing, Juli adheres to the brand attitude of "Chinese Home Furnishing, Courtesy to the World", faces elite users around the world, designs ideal homes around multiple lifestyles on a human scale, conveys the brand concept of "living with nature, getting all things with courtesy", and creates a high-end home furnishing product series with a global vision to create a warmer habitat for them.
In Curie's collection, the Hollow Sofa, the Easy Sofa and the Curie Chair are all highly regarded classic home pieces.
Curie - Hollow Valley Sofa
Among them, Curry's "Hollow Valley Sofa", which is filled with high-density sponge and down, removes the traditional armrests and abandons the design of fixed backrests, interpreting the passionate and hot life creed of "Carefree People" and expressing the luxury of freedom and casual life.
Curie - Leisurely sofa
In addition, the "Juli" chair is a modern interpretation of the traditional Chinese chair - "Jiao Yi", which integrates the profound connotation of oriental culture, and every detail exudes a strong oriental element, which is not only a piece of furniture, but also a tribute to traditional taste, and also a tribute to the "luxury" of Juli's profound culture.
Curie chair
Christian Blancart, the former president of Hermès, said that all kinds of materials, people, fabrics, music, smells, etc., are fused in an impulse that engulfs reason and reason, in order to move towards passion, and the passion for life will sweep away all kinds of problems in life. Perhaps, it is precisely because of these innovative and highly textured products that the products of Gujia Home's high-end brand Juli can give consumers more passion for life.
For Curie, focusing on the spirit of "Stoic thinking" is true luxury, a high level of luxury. The design of "home" between the square inches of Juli is also the design of accommodating the world. The well-known writer Xu Zhiyuan once said: "Whether it is dragging a tired body home after work, or a child jumping happily, the weight of these emotions needs to be borne by the toughness of leather and the elasticity of sponge." ”
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Bring design to life
The happiness design power of Gujia Home
In the current "Wuka era", which is full of complexity and uncertainty, Gujia Home Furnishing seems to be like the Stoics, using actual products to tell consumers that while being responsible for their own lives, they should focus on the things they can control, and take practical actions to achieve the highest expression of their inner self.
This is also another way for Gujia Home Furnishing to "design a happy life".
Under the wheel of time, the abstract home is the bond of warm affection. The figurative home is not only the epitome of the changes of the times, the external concrete expression of personal aesthetics and feelings, but also the inheritance of beauty and quality in the next generation.
Over the past 42 years, Gujia Home Furnishing has continued to cultivate the field of home furnishing, covering more than 120 countries and regions around the world, operating more than 6,000 brand stores, so that Gujia products have maintained a leading position in the world in terms of design and quality, and have won more than 30 design gold awards, more than 100 design awards and more than 2,000 patents.
Recently, Gujia Home's Hanoi Sofa and FREE-B side chairs have both won internationally renowned awards.
Inspired by the world's most popular educational toy "Tower of Hanoi", the Hanoi Sofa product is made of 4 solid wood pillars in the soft body, and the main structure of the sofa is made of beech wood, which is rotated and twisted between the threaded components to obtain a very stable sofa frame, and can be assembled easily and funly without any tools or hardware. This is not only a sofa for a family, but also a "giant Lego".
顾家家居 Hanoi sofa
This product won the 2024 Red Dot Design Award for its unique design. In addition, Hanoi Sofa is made of FSC-certified wood, and the cloth cover is made from fibers made from recycled plastic waste and blended with natural cotton and linen, which is full of sustainable design concepts. In addition to the innovative products with a sense of participation and interaction, the Gujia FREE-B side chair won the first prize in the consumer experience review of the 2024 Quality Award from more than 300 products, and won the gold award of "Best Ergonomics".
顾家家居-FREE-B单椅
The award-winning Gujia Home Furnishing is inseparable from the cutting-edge design team behind KUKA DESIGN, a team of designers composed of post-90s generations, representing the top design power of Gujia Home. At the same time, Gujia has gathered excellent design resources from around the world to build a fashion and technology R&D center in Milan, Italy, established an international design and R&D center that is second to none in the industry, and has been listed as a national industrial design center.
The team of Gujia Home Furnishing Milan Design Research Center
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Today's business is no longer the cold rationality of the "material age", but more and more companies pursue the connection between the temperature of life and the happiness of consumers, which is not only a key step to promote the beauty of society, but also the desire for ideal happiness in the hearts of consumers, but some people have not activated this part of the desire. And Curie activates this desire and tells consumers that the small fortune that belongs to their own world can also be designed independently.
As the Stoic Seneca said to his father-in-law, who had lost his position as head of the Roman granary, you win the affection of others in work that is inevitably ill-intentioned, but believe that it is better to know the balance sheet of your life than to know the corn trade.
Putting the time that matters is one of the keys to happiness. With its strong design power, Gujia reshapes the innovation of the industry while also increasing the happiness of users. The product design of Juli directly hits the inner spiritual world of the world's elites and satisfies their pursuit of a quality life.