Preamble:
Nowadays, the competition in the home appliance market can be described as extremely fierce, in order to stand out in the market, major brands can be said to have shown their powers, and have launched a variety of new products, and among them, the home appliance of air conditioning is even more attention-grabbing.
Recently, there is a news about the home appliance market that is particularly interesting,It is reported,Xiaomi air conditioner sales in the last quarter were as high as 4.4 million units,And it is an astonishing growth rate of up to 49%surge,Such a report card is enough to dwarf other brands。 At the same time, it also allows users to see the strength and potential of Xiaomi appliances.
1. Xiaomi air conditioner surpassed Midea and Gree and jumped to fourth place
In this hot summer, air conditioner is a home appliance that can be said to be the guarantee of sales, whether it is a household air conditioner or a commercial air conditioner, its sales have always been very considerable, and it has also attracted more and more home appliance brands to invest in it.
In order to stand out in this fierce competition, major brands have spared no effort in product development and sales, among which Xiaomi Electric Appliances is naturally indispensable.
Recently, the China Household Electrical Appliances Research Institute officially announced the sales list of the air conditioning market in 2019, and on this list, the figure of Xiaomi air conditioner is particularly dazzling, its sales in the last quarter were as high as 4.4 million units, and it also surged with an astonishing growth rate of 49%.
Judging from such a report card, Xiaomi air conditioner has indeed proved itself with strength, and it has also left other brands in the dust, successfully surpassing Midea and Gree, and firmly sitting in the fourth place in the sales list, such a report card really makes other brands feel a little pressure.
Second, why Xiaomi air conditioners can be successful
In fact,It is not for nothing that Xiaomi air conditioner can achieve such an impressive report card,First of all,The influence of the Xiaomi brand is naturally not to be underestimated,In the entire home appliance market,Xiaomi can be said to be in full swing,All kinds of new products launched by it can quickly capture the hearts of users。
Among them, the high cost performance of Xiaomi air conditioner is also a major factor that is inseparable, because today's users no longer simply look at the price when choosing an air conditioner, and the performance and user experience of the product are also places that they value very much.
And Xiaomi air conditioner is able to do just this,Not only has a good performance in terms of performance,And can bring users a very convenient intelligent operation experience,It can be said that it is a perfect combination of practicality and a sense of technology,Let users be satisfied enough。
And this is also an important reason for the success of Xiaomi air conditioners, they can accurately grasp the needs of users, give real valuable products, and have been unanimously recognized by users to have such a report card.
Third, the home appliance market needs to accelerate the pace of innovation
It can be said that the success of Xiaomi air conditioner is undoubtedly a very big spur for other brands, and it also invisibly puts a lot of pressure on other brands, after all, today's users are very particular, in the face of various home appliance brands, they also have their own clear selection criteria.
Other brands should also be clearly aware that if they still stay in place and do not want to forge ahead, they will inevitably be eliminated by the market, and among them, intelligence is undoubtedly a trend in the future home appliance industry, which is also where other brands can learn and learn from.
Only by continuous technological innovation and product upgrading can we smoothly keep up with the pace of the market and stand out in the fierce market competition.
Of course, this is undoubtedly a big challenge for traditional home appliance enterprises, because they need to integrate as many high-tech elements as possible under the premise of ensuring product quality, which is undoubtedly a big test of technological research and development capabilities and innovation capabilities.
Fourth, Xiaomi's success has also provided inspiration for other industries
And Xiaomi's success is not only a revelation for other home appliance brands, but also for other industries, especially those companies that have become giants, they need to be vigilant and vigilant against emerging competitors.
For example, taking Gree Electric as an example, in fact, it was precisely because of taking it lightly and not realizing the impact of Xiaomi Electric Appliances in time that it would leave a certain embarrassment in the market, and as a representative of giant enterprises, such a mistake by Gree Electric Appliances also gave other companies a good reference.
It can be said that no matter what kind of industry it is, you should not take it lightly, nor should you take the so-called emerging competitors lightly, because they may succeed when you are unprepared, and this is undoubtedly a great reminder for the giants.
Epilogue:
It can be seen that no matter in which industry, fierce market competition is inevitable, and in order to stand out in such competition, it is necessary to constantly innovate and break through ourselves.
At the same time, it is also necessary to have a clear understanding and insight into the entire market, so as to accurately grasp the needs of users and give them something truly valuable.
For ordinary users, in the face of a variety of products, they can also give full play to their subjective initiative, not only by blind sales, but also from their actual needs and make more wise choices.
I hope that in the future, no matter in which industry, there will be more outstanding companies that can stand out and bring more valuable products and services to users.
**Mind Map**
! [Mind Map] (https://img.ivsky.com/img/tupian/pre/201808/14/aiting_sheji-007.jpg)