Previously, some media reported that there was a scene of consumers in Shanghai rushing to buy the shopper, and some people even said that "a whole basket was snapped up" and "waiting in a long line to check out". What is the actual site?
In the past few days, the reporter visited a number of Shanghai Walkers stores in the morning, noon and evening periods, and did not find the scene of rushing to buy and queuing up to pay.
In the morning, in the two shopping malls of Global Harbor and Bailian South Mall, the reporter saw that the flow of people in the stores was small;
In the afternoon, in the Feizhou International Walkers Outlets store, the reporter saw that many citizens were choosing and trying on new shoes in front of the counter, and there were many customers, but there were 2 counter staff, so there was no need to wait in line to try on or check out;
At the end of the evening, in the Shanghai G60 Science and Technology Cloud Gallery in the Walkers store, the reporter saw that there were about 4 or 5 citizens shopping in the store of Nuoda.
"Is it really 1% off the whole site, and it is being cleared and ready to withdraw the cabinet?"
The staff of many stores told reporters that many citizens have asked them recently. "In fact, our stores are operating normally, with normal discounts, and the activity price of men's and women's shoes includes 399 fixed prices, or 6.6% off new models in spring and summer. Ms. Tu, a teller at a store, told reporters, "In the past two days, there have been a lot of citizens who have come to ask, and everyone thinks that all stores are discounting, but as far as I know, most of the official stores in Shanghai are 6.6% off." ”
During the interview, after a Shanghai aunt picked out her favorite shoes, she learned that there was no discount, and muttered softly, "Didn't you say a discount? Why is it still six or seven discounts." Disappointed, she chose not to buy it.
"There have been quite a lot of cases in the past two days, and I also went to see the store where the store sells at a discount for the rest of the day, which mainly sells men's and women's clothing, no shoes and no children's clothing. Strictly speaking, there is a special discount store," a staff member of a store told reporters, "The clothes of the Walker are indeed discounted, whether they are genuine or new, I don't know, but there are many brands there, including brands that I have worked for before, and it can be determined that the brand of discounted goods, the styles are all old models from 4 or 5 years ago." ”
The reporter actually visited a number of leisure stores, but did not find a rush to buy scene, so on the social platform, where is the place where everyone is rushing to buy?
In Sichuan, many people can buy one-fold goods from shopping malls, while in Shanghai, many people are said to go to buy warehouse-type discount stores in Qingpu, Jiading and other suburbs.
The reporter came to the scene of a discount store in Qingpu District and saw many nearby residents trying on and buying here, including many elderly people with gray hair.
Entering the discount store, the words "1 fold" attracted the attention of many people, the reporter saw that in addition to the tag of the brand itself, there is a tag on each piece of clothing, showing the price after the discount, and the price after the discount is mostly not more than 200 yuan. This is consistent with what the staff of the Walker store said.
In addition to trying on and buying for themselves, several aunts are also ready to bring a few pieces to their children.
The reporter saw that in addition to the Walkers, there are also other well-known brands in the discount store, such as Adidas, Skechers, Puma, Under Armour, etc., with discounts of 3-4 discounts. The reporter saw that the discounted prices were all around 100 yuan-200 yuan, and there was even a sports top with a low price of 70 yuan after folding.
The on-site work staff told reporters that many big brands here are 4% off all year round, and there will be lower discounts for brands from time to time. ”
The reporter saw that on social platforms, the scene of buying clothes in baskets is indeed very similar to that in discount stores, and most of the accounts that posted these rush sales pictures are operated by the staff of discount stores.
This kind of warehouse-type discount store is not new in Shanghai, the discount store that the reporter went to is located in a 3-storey commercial plaza in Qingpu District, the discount store occupies 2 floors, it takes about 1 hour to drive from the center of Shanghai, the reporter saw that there are citizens driving to come, an old couple told reporters that they drove 40 minutes from Minhang District to buy clothes.
"Big-name clothes that cost thousands of yuan, and you can buy them for the last 100 yuan, or even less than 100 yuan, are they genuine?"
With such a question, the reporter asked the staff in the discount store, and the other party said that it could pay ten for one fake. "If you take it for appraisal and it turns out to be fake, come back to us and we can pay ten pieces. ”
In the process of visiting Shanghai shopping malls, the reporter saw that there are Flawless Walkers stores in different areas, and the reporter learned that the current sales of shoes and the sale of clothes are not the same company, at present, the Walkers men's shoes and women's shoes belong to Belle Group, and the children's clothing belongs to Jiaman Clothing Co., Ltd., and the previous distributor of China's men's and women's clothing is Beijing Tianda Huafu Trading Co., Ltd. In September last year, Garman announced the acquisition of IP assets of Hush Puppies brand in Chinese mainland, Hong Kong and Macau, including core trademarks such as "Hush Puppies" and "Hush Puppies", as well as 155 related trademarks in all categories, 2 patents, 4 copyrights, 6 domain names and other IPs. He also said that "partners with unsatisfactory business results do not rule out the possibility of taking back the category to self-operation".
At present, who can identify the authenticity of the men's and women's clothing of the Shuttle? The reporter called Beijing Jiaman Clothing Co., Ltd., and after listening to the reporter's description of the discount situation on the market, in the face of the question of "whether the different channels and discounted Shuttle clothing are genuine? How can consumers judge?" The staff of Jiaman Clothing said that they would not respond.
"How to check whether the clothes bought in the discount store are genuine?" The reporter asked the official customer service of Adidas with the same question, and the response was received, saying, "At present, there is no other way to identify the authenticity, and the only way to identify it is the sales channel. Therefore, the official customer service of Adidas recommends purchasing through the brand's official store or offline official store to ensure authenticity and quality.
"Actually, we seniors are not exactly here for the big names. Mr. Fang, who was trying on a polo shirt, told reporters that the reason why he came to the discount store to buy clothes was because it was indeed very cheap, "In fact, I have bought so many clothes, the good quality and the poor ones are also in my heart, and I can pick them here for a while, and I will buy them when I see the good quality and cheap price, as for whether it is genuine or not, whether it is the latest model, we don't care so much, maybe young people care more." ”
Ms. Xia, who bought in the area marked with the brand "Walkers", said that she did not pursue the brand itself, but just felt that the brand goods generally meant better quality.
Finally, the Morning News Thoughtful Reporter reminded the general public that in the face of discounts and fire sales, do not follow the trend, improve the awareness of identification, and consume rationally.