In April, various research institutions have also released the market sales in the first quarter of 2024.
Today, Canalys announced this year's global smartphone shipments. The data shows that after solving the problems of supply chain and inventory, coupled with the recovery of the global economy, the global growth rate reached 11% in the first quarter of this year, maintaining a continuous upward trend, and the follow-up market is optimistic.
In terms of brands, Samsung, with a 20% market share, is the manufacturer with the highest shipments in the world, while Apple has fallen back to second place with a 16% share after the iPhone 15 series reached the top in the fourth quarter of last year.
In third place is the domestic mobile phone manufacturer Xiaomi, which has won a lot of sales mainly with high-volume models such as the Redmi A3, an increase of 3% compared to the same period last year, followed by a market share of 14%. Among the top five, the other two brands are Transsion and OPPO, and vivo is ranked sixth with a slight disadvantage.
According to Canalys analysts, in the high-end market, the addition of AI mobile phones has stimulated users' enthusiasm for consumption, and Apple is also likely to announce its own AI strategy this year, when it will usher in a wave of sales peaks. In the entry-level market, the new products of Xiaomi and Transsion have carved up most of the market, and other brands can only make efforts in the mid-to-high-end to seek new breakthroughs.
Previously, IDC released a similar report, showing that global smartphone shipments in the first quarter of this year increased by 7.8% year-on-year to 289.4 million units. Another good news is that the global market has ushered in three quarters of continuous growth, and the trend of full recovery is very obvious.
As for the market share, IDC's data is not much different from Canalys, but it is also mentioned that Huawei's high growth rate may change the pattern of the high-end market, especially domestic mobile phone brands, Xiaomi, Transsion, OPPO/OnePlus have significant growth, which may make Samsung and Apple seek to expand and diversify the field.
According to the release rhythm of domestic mobile phone manufacturers, there should be a large number of mid-range performance "god machines" that focus on performance during this time, coupled with the Huawei Pura70 series, which has not yet been released, the domestic mobile phone market is about to usher in a new small climax.