"Nowadays, new scenarios and new changes have emerged in automobile consumption, and our bank has closely followed the consumer market and launched personalized, online, and pure credit products and services. On April 15, at the 4th China International Consumer Goods Expo (hereinafter referred to as the 4th Consumer Expo), the staff of the Bank of Communications was patiently answering an exhibitor's consultation on the car loan business.
This year's CICG highlights the core of high-quality service and consumption promotion, and the new trend of green, efficiency and quality is surging everywhere. From a financial perspective, Bank of Communications benchmarked the objectives of the CICGF, and brought a wealth of inclusive product "matrix" to the show, providing financial service support for exhibitors and merchants on the spot, and also demonstrating the bank's strength and sincerity as a major state-owned bank to do a good job in inclusive finance.
A number of inclusive financial "star products" have been favored
"What is the maximum amount of money that can be borrowed, and when can I withdraw money at the earliest?" Mr. Liu, who participated in the Consumer Expo, took the initiative to consult the car loan business at the BOCOM Auto Loan & Bubble Mart Credit Card Theme Pavilion. Mr. Liu recently intended to purchase a new energy vehicle, but he didn't know if he could get a loan, and he was very excited by the product promotion of the Bank of Communications.
When he learned that the amount could reach up to 500,000 yuan and that the money could be withdrawn on the same day at the earliest, he and the on-site service staff of the Bank of Communications added the enterprise WeChat to connect with the loan application.
In the Huimin Decoration Loan & UnionPay Standard Credit Card National Rhyme Series Theme Pavilion, there is also a lot of people. "The interest rate of Huimin Loan is low, it has a wide range of uses, and can be used for decoration, daily consumption, study abroad, tourism and other scenarios, which is very practical", "Jingcai Huimin Loan supports graduates to apply for a pre-application quota in school, and they can apply for withdrawal after officially graduating and employment, which is very flexible...... Approaching the exhibition hall, I heard the praise of the consultants from time to time.
The novel model, convenient and fast online application, and rich activities are the impressions of many people at the exhibition on the series of financial products launched by the Bank of Communications.
As a major international high-quality exhibition, the CICGF closely follows consumption upgrading. During this year's Consumer Expo, the "main" financial products exhibited by Bank of Communications also featured consumer loans.
Bank of Communications has built a rich system of inclusive financial products, whether it is consumer loans or small and micro business loans, it is constantly deepening product innovation, and continues to provide warm and diversified products and services for small and medium-sized enterprises and individual customers.
Focus on key areas to create the characteristics of the Bank of Communications
The promotion of inclusive financial products at the CICGF is a vivid microcosm of BOCOM's continuous efforts to increase financial support in key areas such as keeping up with the national strategy, taking inclusive finance as an important direction of business development, focusing on the diversified financial needs of the people, the development of small, medium and micro enterprises, and rural revitalization.
Focusing on the Hainan branch of the Bank of Communications, we can see through the "power of the Bank of Communications" that inclusive finance benefits thousands of enterprises and households.
The deep-sea aquaculture project of a marine technology company in the East encountered the problem of shortage of funds in the preparatory stage. After learning of the situation, Bank of Communications Hainan Branch organized a professional team to conduct detailed investigation and evaluation on the spot, and quickly tailored a set of financing plans for the enterprise, and completed the delivery of fixed asset loans for small enterprises in only 10 days from project approval to disbursement.
In Wenchang Weng Tian Township, Mr. Wang's aquaculture business is experiencing cash flow difficulties. Bank of Communications Hainan Branch quickly recommended and assisted Mr. Wang to complete the online application through the "Xingnong E-Loan", and after on-site verification and comprehensive evaluation, the bank provided Mr. Wang with a credit line of 1.85 million yuan.
In addition, the bank provided 8 million yuan of credit support to local betel nut rough processing farmers in Qionghai, which is a vivid case of farmers increasing production and income.
In the field of helping the construction of beautiful villages, when the PPP project of Dongfang Township Sewage Treatment Integration encountered a financial bottleneck, Bank of Communications Hainan Branch quickly set up a special team to actively meet the financing needs of the project, opened a green credit approval channel, and provided financing support of 400 million yuan, injecting a "booster" into the project construction.
There are many more similar service stories. Taking the support for rural revitalization as an example, Bank of Communications has launched a series of exclusive financial products for agriculture-related industries, among which there are exclusive financing schemes such as "Wenchang Chicken Loan" and "Dongfeng Snail Loan" for Hainan's local characteristic planting and breeding industry.
In recent years, Bank of Communications Hainan Branch's inclusive loans have ranked among the top in the Hainan financial interbank market, and have been rated as "excellent" in the credit policy guidance evaluation effect of small and micro enterprises by the local People's Bank of China for many times. In the past three years, the bank has invested nearly 20 billion yuan in inclusive loans, doubling the scale and number of customers, and maintaining the first place in the Bank of Communications system in terms of market share of loans.
Digital transformation broadens the breadth and depth of inclusive financial services
"One-click application", "one-second payment", "one-time door-to-door" ...... This is what many small and micro enterprises want when applying for loans. Nowadays, this has long become the norm in the Bank of Communications.
"We continue to step up our efforts to promote digital transformation, and now online business accounts for more than 60%. According to the relevant person in charge of the Hainan branch of the Bank of Communications, relying on financial technology, the bank has gradually improved the integrated inclusive financial product system of "legal person + individual" and "online + offline" built by basic products and characteristic products, and enterprises can easily apply for loans and use funds anytime and anywhere.
The "Inclusive e-Loan" online product is one of the "star products" of Bank of Communications. This product greatly simplifies the financing process through the free combination of mortgage, credit, guarantee and other methods. In addition, the "online tax financing" credit loan product has also been favored by enterprises by virtue of the advantages of online operation of the whole business process and no collateral.
In the field of agriculture, Bank of Communications has launched an online product "Xingnong E-loan" for the "Three Rurals" customers, which effectively solves the online financing problems faced by the "Three Rurals" customers due to the lack of external information through a combination of online application and offline supplementary survey, and provides exclusive financing solutions according to different agriculture-related scenarios.
Empowering scientific and technological innovation and serving new quality productivity is an important issue facing financial institutions. Bank of Communications keeps up with the wave of technological innovation and provides solid financial support for the cultivation and growth of new quality productivity.
In Hainan, Bank of Communications Hainan Branch launched exclusive financial products focusing on the financial needs arising from the industrial agglomeration and ecological construction of the Science and Technology Innovation Park. For example, Kechuang Easy Loan provides online financing services for credit loans with a maximum amount of 10 million yuan, which effectively solves the problem of light assets and lack of effective collateral for technology-based enterprises. In addition, the bank strengthened the use of the exclusive product of "Manufacturing Easy Loan" to meet the medium and long-term financing needs of manufacturing enterprises.
In view of the problems of difficult capital, expensive financing and slow financing in the development of the industrial chain, Bank of Communications Hainan Branch has launched the second release business of TravelSky through cooperation with the third-party TravelSky electronic supply chain finance platform, which has raised nearly 800 million yuan for enterprises.
"Through the platform of the Expo, more enterprises and individuals have learned about the products and services of the Bank of Communications, and the business card of our inclusive finance business has become brighter and brighter. The relevant person in charge of the Hainan branch of the Bank of Communications said that in the future, it will make greater use of cutting-edge financial technology, increase the exploration in the field of inclusive finance, continue to improve the level of inclusive financial services through accurate allocation of financial resources, and contribute to the high-quality economic development of the Hainan Free Trade Port.