In the Chinese Super League, the innovative sponsorship method of the Cangzhou Lions has attracted widespread attention. This season, the team has reached a partnership agreement with local foot spa shop Lotus Pond Moonlight, which includes a unique marketing strategy: on match days, the in-store technicians will wear Cangzhou Lions jerseys to provide massage services to customers.
According to the store visit video posted by fan @ralph Lonnick, the technicians wore the team's genuine team jersey on the Cangzhou Lions' match day, which increased the interaction between fans and the team, and also enhanced the visibility of the sponsored brand. This creative cooperation model not only brings additional attention to the foot bath shop, but also provides a new way for the Cangzhou Lions to be marketed.
In particular, when the Cangzhou Lions win, both home and away fans can enjoy an 88% discount when they come to the store, a strategy that is clearly aimed at attracting more fans to visit the store on match days to experience football-related special services. In addition, the in-store technicians' jerseys are stamped with different numbers, which not only adds a sporty feel, but also makes the experience more personalized.
After experiencing the volatility of Jinyuan football in the Chinese Super League, the teams are facing financial challenges and need to find new profit models to self-negative. This innovative sponsorship partnership of the Cangzhou Lions may provide inspiration for other teams in the Chinese Super League to explore more diversified business cooperation possibilities. In addition, this kind of cooperation is rare in international football, and it not only shows the innovative attempts of Chinese Super League clubs in their commercial operations, but also has the potential to change the perception of traditional football sponsorship.
By partnering with local businesses, the Cangzhou Lions not only strengthen their connection with the local community, but also bring new supporters and fans to the team. The cooperation between Cangzhou Lions and the "Lotus Pond Moonlight" foot spa shop is a win-win strategy, which not only promotes the development of local businesses, but also provides new financial support for the team, and also opens up a new path for football marketing. (Lao Qiu Super League Ball Review)