(Image source: Photo.com)
On April 15th, Jingdong enlarged the move, and officially announced that Liu Qiangdong's AI digital human clone will be on April 16 at 6:18 pm, and will open the "live broadcast debut" on the Jingdong APP, and at the same time appear in the live broadcast room of Jingdong Home Appliances and Jingdong Supermarket, and during the live broadcast, "Purchasing and selling Dongge AI digital human" will give away 2024 European Cup tickets and 100,000 yuan red envelope rain and other benefits.
It is reported that this AI digital human clone is almost no different from a real person in terms of timbre and image. The live broadcast of JD.com's procurement and sales operates in the way of "no pit fees and no commissions for talents".
"Procurement and Sales of Dongge AI Digital Human" uses the AI-driven large-profile digital human technology developed by JD Yunyanxi, and is the industry's first big guy digital human live broadcast.
Previously, on April 10, JD.com officially announced 1 billion yuan in cash and 1 billion traffic as rewards to increase the content ecology and support the layout of the short video field. This live event is also to further warm up JD.com's content ecology and short video creation.
Driven by the Internet celebrity economy, many live broadcast rooms have made a lot of money. However, in comparison, JD Live's presence appears to be very low. By launching Liu Qiangdong's AI digital avatar live broadcast to bring goods, the popularity and influence of JD Live will be improved.
This live broadcast event is not only a blockbuster promotion of JD's live broadcast business, but also an important exploration of the digital human industry. With the continuous development of artificial intelligence technology, the digital human industry has gradually become an area that has attracted much attention. Digital humans are no longer just simple avatars, but are endowed with more intelligent and interactive functions through artificial intelligence technology, which can play a role in various fields.
In 2021, the scale of China's digital human market will exceed 6 billion yuan
Iimedia analyzed the market size of the digital human industry, and counted the market size of the digital human drive and the market size of the core industry of digital human. As of 2021, the core market size of China's digital human reached 6.22 billion yuan, a year-on-year increase of 82.94%, and the market size of virtual humans exceeded 100 billion.
Virtual anchors: real + virtual coexistence is more optimistic
According to iiMedia's survey data, nearly 50% of the surveyed users believe that real anchors and virtual anchors will coexist in the future, and about 45% of the surveyed users believe that virtual anchors will replace real anchors in some fields.
Development prospects and trends of the digital human industry
At present, the digital human industry is in the early stage of growth, and the growth rate is relatively fast. With the increase in the number of enterprises entering and the continuous innovation of technology, the technical barriers of the entire industry may be reduced, and the growth rate of the industry market may decline. In view of this, the prospect predicts that by 2027, the market size may reach 30 billion yuan, and between 2022 and 2027, the compound annual growth rate of the entire industry may reach 30%.
According to the "China Virtual Digital Human Influence Index Report", the virtual digital human industry will continue to expand in 2023, and the trend of digital human enterprises seizing the beach for AI is obvious. As of the end of February 2024, the number of patent applications in the field of digital humans in 2023 will be as high as 544.
Among many commercial scenarios, the e-commerce field is still the primary application scenario for digital humans. There are many reasons why digital humans can quickly show their role in the field of e-commerce, but the most direct reason is to reduce costs and improve efficiency.
In addition to the field of e-commerce, the digital human industry can also play a role in education, medical care, entertainment and other fields. For example, intelligent educational digital humans can be developed to provide personalized learning guidance for students; In the medical field, digital humans can become intelligent medical assistants to provide consultation and guidance to patients; In the field of entertainment, digital humans can become virtual entertainers or hosts, participating in program performances and interactions.
The development of the digital human industry will bring many new business opportunities and possibilities, but also need to face challenges in terms of technology, ethics, and privacy. However, with the continuous progress of artificial intelligence technology, it is believed that the digital human industry will usher in a broader development prospect, bringing more convenience and fun to our life and work.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Analysis Report on the Development Prospect Forecast and Investment Strategic Planning of China's Digital Human (Virtual Human) Industry" by the Prospective Industry Research Institute
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