The mobile phone holder continued to ferment, Zhou Hongyi participated, and Yu Chengdong admitted his mistake, what was wrong
On April 11, Yu Chengdong pointed out at the press conference that he didn't understand why some cars still use mobile phone holders, it turned out that the navigation performance of their cars was not good, so many people wanted to use mobile phone holders to navigate, but with Huawei, this car does not need a mobile phone holder, and there is no need to use mobile phone navigation.
This remark caused a lot of controversy, and most users did not agree with Yu Chengdong's views. Now Yu Chengdong finally admitted his mistake and explained,Said that Xiaomi was born as a smart phone,There will be no problem with car navigation,The problem is some international smart electric vehicle brands and traditional fuel vehicles,Then he said againS7No need for a mobile phone holder,Good navigation experience,After getting into the car, the mobile phone APP can enter the car machine screen in full through the super terminal,Very convenient。
But in fact, judging from Yu Chengdong's reflection, he is still struggling with whether navigation is good or not, but the role of the mobile phone holder is not equal to navigation.
In fact, Zhou Hongyi also participated in expressing his views before, thinking that Yu Chengdong, a "straight man of steel", thought about this problem simply, and mobile phones are not only used for navigation.
Yu Chengdong believes that some male car owners can't leave their sight for a moment with their mobile phones, and they can quickly take a look at them when they put them on the mobile phone holder to make calls and reply messages.
And he also talked about a car owner's very secret pain point, he said, although the car navigation experience is now good, but many car owners still have to use mobile phone navigation, if you don't use the mobile phone holder and use car navigation, you don't use mobile phone navigation, then the mobile phone may be taken by your girlfriend to play, take it to check, so the mobile phone can not leave your sight for a moment.
The male colleague behind Zhou Hongyi immediately laughed and said: Yes, yes, your interpretation is wonderful. Some netizens immediately said: "You 360 still know how to be safe." "Boss Zhou still understands men very well. ”
Zhou Hongyi's statement actually shows that, like Lei Jun, they all understand the psychology of users.
This is also why the comment of the netizen with the highest likes is: "There is a saying, the mobile phone holder is not just for navigation. "Guess why Ray always puts the stand on the left side of the steering wheel?"
And Zhou Hongyi's interpretation, it can be said that the secret behind the mobile phone holder is accurately broken, this demand is actually tacitly in many car owner consumer groups, it is tacit, see through it and not say it, now it's okay, after Zhou Hongyi broke it, some netizens began to express their dissatisfaction with Zhou Hongyi's point in the comment area: "Can you not break it? ”
In fact, from the perspective of consumer demand and user experience, what is the use of mobile phone holders? In what scenarios can we use mobile phone holders? In fact, if we think about it, there will be many scenarios that need to be used.
First of all, it is a matter of user habits, mobile phones are more convenient and can be set up in advance. For example, many car owners say that either the car is not easy to use, or they are used to using mobile phones, because they have navigated where to go before using mobile phones to get into the car, and they can go directly to the car without having to operate on the car machine. And sometimes real-time road conditions, such as road repairs, traffic jams, and car navigation updates are not timely.
Secondly, as Zhou Hongyi mentioned, mobile phone calls, WeChat messages are related to the privacy part, many people do not like their privacy to be seen by others, do not like to reply to WeChat messages on the car machine, mobile phones can relatively better protect privacy.
Third, mobile phone payment. In the process of driving, whether it is a high-speed toll station, a parking lot entrance and exit toll station, etc., it will be much more convenient to pay with your mobile phone directly on the stand.
Fourth: I want to easily check the playlist of the APP on my mobile phone.
Fifth, shoot videos, in fact, more and more people like to share their driving experience and self-driving experience, to shoot the dynamics in the car during driving, a mobile phone holder is essential. For example, many video bloggers or car bloggers now mainly test cars or share their driving experiences, and share these experiences on the Internet short video platform.
Sixth, we also need to consider the needs of ride-hailing drivers. They need to follow the route planned by the platform, and they have to stay on that platform page, and we see that many ride-hailing drivers even have two mobile phone holders.
"The car machine is for everyone in the car, and the mobile phone is for your own use, which is the meaning of the mobile phone holder. "In the case of a car machine, navigation is the last function that does not require a mobile phone. Some users said so.
For example, many people have also observed that Yu Chengdong once drove and asked the world, and there was also a mobile phone holder in the car, so this remark was actually a slap in the face. His starting point is to sell cars, and forcibly equate the mobile phone holder with the uniqueness of navigation needs.
From Xiaomi's point of view, the Xiaomi mobile phone holder is actually more of an on-demand option for users under a full set of solutions. You can use this thing or not, it's up to you. If you don't have this need, the big screws are not obtrusive at all, and they are very mechanical, which is a visual design.
The competition in the new energy vehicle industry is a big competition involving comprehensive aspects such as product performance, experience, quality and technology, but from the perspective of products, it will ultimately come down to whether the user experience can impress consumers. After all, the competition scene of the car is not only about intelligent driving, but more often it is about having a deep insight into the needs of consumers, which Xiaomi is good at, and it may also be Yu Chengdong's shortcoming.
Through the matter of the mobile phone holder, it can be seen that from the perspective of user experience and user thinking, Huawei actually needs to learn from Xiaomi.
In fact, for Huawei, everyone knows that Huawei is a technology flow manufacturer, but the most feared thing for technology flow manufacturers is that they do not understand the needs of ordinary users.
Some users said: "I'm not talking about driving and playing with mobile phones, but when driving, I don't necessarily go to Bluetooth to connect, there is a bracket or even the original standard bracket is definitely safer, come to the message and glance at who came and then decide whether to pull over to reply to the message, isn't it?
This actually reflects the real thoughts and needs of many ordinary consumers.
Yu Chengdong's idea actually represents the habitual thinking of many new energy manufacturers to take the initiative to make decisions for users, and many of our new energy vehicle manufacturers are more inclined to make decisions for users in the design of products in the past.
This is reflected in the hidden door handles, special-shaped steering wheels, push rods, mouse-type window buttons, electronic mirrors, and the more and more convenient and practical buttons moved into the large screen of the car machine, etc., which have also brought some controversy.
And Xiaomi's gameplay is actually user thinking. You like physical buttons, I'll give you the original factory extension. If you don't like physical buttons, you don't have to buy that extension. If you don't like to use the car machine, you like the mobile phone, then I will provide you with the original mobile phone holder, which looks better and is more practical.
Therefore, from the perspective of current consumers' thoughts, Yu Chengdong's views on mobile phone holders are lacking in thinking from the perspective of user experience and user choice. Nowadays, Yu Chengdong is still struggling with the navigation performance of major manufacturers, how excellent is Zhijie S7, in other words, the car navigation is excellent, and the view that the mobile phone holder can be thrown away also exposes the limitations of Yu Chengdong's product thinking.
After all, from a security point of view, consumers also need multiple choices, which is equivalent to backup redundancy, so as to avoid the mobile phone can be replaced at any time when the car navigation crashes. Zhou Hongyi is also an excellent product person in the Internet industry, and the pain points of the demand for mobile phone holders may be able to give Yu Chengdong some inspiration, how to dig out the demand from the potential hidden demand pain points of consumers and find the pain points, which may also be a course that Yu Chengdong urgently needs to make up.
Author: Wang Xinxi, Senior Reviewer of TMT This article is not reproduced without permission