Following Weilai, another car company's mobile phone products have landed. At the Polestar Brand Night on April 23, Polestar launched its first mobile phone, Polestar Phone, equipped with the third-generation Snapdragon 8 mobile platform, with 16GB+1TB memory specifications, and priced at 7388 yuan. According to Polestar Chairman and CEO Shen Ziyu, the Polestar Phone and the car can achieve functions such as non-inductive connectivity, seamless relay, hardware synergy, and computing power sharing.
"We believe that the automotive industry will enter an era of super-synergy between consumer electronics and automotive electronics, which is also an inevitable trend. Shen Ziyu said. In recent years, mobile phone manufacturers represented by Huawei and Xiaomi have made in-depth layouts in the automotive field, and even directly built cars. Vehicle manufacturers like NIO and Polestar are making mobile phones, but not for volume or profit, but for the ecological synergy of automotive products. In addition, in mid-April, Hongqi also announced that it would jointly build a high-end mobile phone under the Hongqi brand with ECARX.
However, compared with NIO and Hongqi, Polestar, which is backed by Geely's interstellar Meizu, has more experience and resource advantages in R&D and manufacturing of mobile phones. "With our years of deep cultivation in the field of smart cars and consumer electronics, we can fight together among the brands of our group. Shen Ziyu said. In August last year, Meizu also launched the Meizu 20 PRO Lynk & Co 08 customized version of the phone.
In June last year, Polestar Auto and Meizu Group announced a new joint venture, Polestar Technology. Shen Ziyu, chairman and CEO of Meizu, serves as the chairman and CEO of the new joint venture. At that time, the two companies announced that the joint venture would build Polestar's Polestar OS in-vehicle system on the basis of Meizu Flyme Auto, and also launch products and services such as smartphones, AR/VR smart terminals, and OS operating systems to achieve the integration of smart devices. Less than a year after the partnership, Polestar's first phone, the Polestar Phone, was launched.
It is understood that the launch of the Polestar Phone is based on the Meizu 21 Pro, according to Polestar's Polestar design, the entire product is reshaped with Polestar elements. Based on Meizu's mature software ecosystem, the Polestar Phone should perform well. Not only that, but the Polestar Phone also integrates mainstream AI model resources, including intelligent voice and image processing, two high-frequency AI functions such as intelligent voice and image processing, which can be used out of the box, such as AI-assisted input and AI smart buttons, which will be pushed to users through OTA in the future.
With Polestar Link, Polestar seamlessly connects and collaborates with the hardware of the mobile phone and the vehicle, providing users with a more convenient and complete cross-device connectivity experience. As the "sixth domain" of Polestar, Polestar Phone and Polestar have jointly created an intelligent ecosystem that provides users with a more comprehensive and intelligent experience. At the Brand Night, Polestar also showcased a number of new features of Polestar Link, including UWB mobile phone digital key, cross-device visibility and talk, mobile phone-assisted vehicle OTA, unbounded photo album streaming, address replication and global gesture control. These functions will be pushed to users through OTA within this year, further improving the user's intelligent ecological experience.
To further promote the convergence of car and mobile connectivity, Polestar has also launched the Polestar 4 Dual-Star Connected Edition, which is available in two configurations. Among them, the price of the single-motor standard endurance Plus dual-star interconnected version starts at 339,900 yuan, and the price of the dual-motor long-endurance Plus dual-star interconnected version starts at 399,900 yuan. Not only that, but Polestar has also launched a campaign to buy Polestar 4 Twin Star Connect and get your phone free for a limited time. Previously, NIO also launched a campaign to buy a car and get a mobile phone.
At the brand night, Polestar's concept car, Synergy, made its debut and introduced the entire Polestar production model. As the first Polestar to transform into an all-electric brand, the Polestar 2 has sold 175,000 units worldwide since deliveries began in 2020. In addition, the Polestar 5, an evolution of the Polestar Precept concept, is scheduled to start production at the Chongqing plant next year.
Shen Ziyu said frankly in a media interview after the event: "Our brand awareness (in the Chinese market) is not good, it is a fact that we get up early in the morning and catch a late gathering. He believes that Polestar's early investment in the Chinese market was relatively limited, including no large investment in enterprises, product planning, intelligence and localization. With Geely taking over Volvo's 62.7% stake in Polestar as the largest shareholder, Polestar's layout in the Chinese market has accelerated significantly.
Leverstar has chosen to increase its presence in the Chinese market by deploying mobile phones to create a synergistic automotive ecosystem. At the same time, Polestar is also working on R&D, channels and energy replenishment networks to enhance the overall strength of the brand. In January of this year, Polestar Technology's China headquarters project was settled in Jiangning Development Zone, Nanjing. It is understood that the project integrates R&D center, operation center, procurement center, sales center and delivery center, and is planned to be put into use in the second quarter of this year.
In terms of intelligence, the intelligent driving function of Polestar and Mobileye has been mass-produced on Polestar 4. According to the plan, the high-speed NPA of Polestar 4 will be tested in June, open beta in July, and fully pushed in October, covering more than 90% of prefecture-level cities in the third quarter of this year.
In terms of channels, by the end of 2024, the Polestar channel network will increase to 120, including three types: Polestar brand center stores, brand space stores, and brand experience centers. As of March 20, Polestar has deployed 14 self-operated charging stations in 11 cities across the country, covering first-tier cities such as Shanghai, Hangzhou, Chongqing and Chengdu. In addition, Polestar has already cooperated with Tesla in China for supercharging network interoperability, and will also achieve interconnection with NIO Power of NIO this year.