来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

author:Huangshan Cultural Tourism
来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮
来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

The wind of the B&B blew to Qimen.

Not long ago, Huangshan City released the 2024 Top 20 New Internet Celebrity Ancient Villages, the Top 20 New Huizhou Beauty Villages, Wentang Village, Taoyuan Village, Shanli Town, Qimen County, and Youxi B&B in Porcelain tribe and Pan Village were selected.

Statistics show that there are more than 80 homestays and farmhouses in Qimen, and it receives more than one million tourists annually.

来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

Why did Qimen B&B press the fast-forward button for development?

From the perspective of the overall environment, in order to further release tourism consumption to expand domestic demand, a number of policies have been introduced from the state to the local government to support the development of the tourism industry, all of which involve the support for the development of the accommodation industry

From its own point of view, Huangshan City has an excellent soil for the development of the homestay industry, Huizhou Meisu was born from ancient houses and other ancient buildings of the Hui school, and coexists with Jingcun.

In the era of great cultural tourism, with the continuous advancement of a series of national strategies such as "cultural and tourism integration" and "rural revitalization", cities, counties, towns and villages have taken the initiative to embrace changes and constantly renew their plays.

来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

For Qimen, which has no shortage of resources and only opportunities, the time has come and its prosperity is just around the corner.

The mountains and rivers of Qimen are picturesque, the ecological background is excellent, the forest coverage rate in the territory is 88.6%, the proportion of days with good air is 99.2%, and it has been continuously listed as one of the "Top 100 Deep Breathing Towns in China", and the water quality of surface water and drinking water sources is 100%, known as the "Green Kingdom".

Qimen is rich in cultural resources, belongs to one of the "six counties of one prefecture" in ancient Huizhou, is the birthplace of Xin'an medicine, the hometown of China's imperial doctors, 11 ancient stages, 158 ancient ancestral halls are all over the forest, Taoyuan, Pancun and other 53 national and provincial traditional villages are dotted around, and the folk culture such as Mulian Opera and Nu Dance is very original, without too much rendering, it outlines the traveler's peace of mind.

At the same time, the breakthrough of the large traffic pattern, especially the opening and operation of the Changjinghuang high-speed railway, has opened up a new space for the development of Qimen, although the homestay industry started late, but with its unique natural scenery, excellent ecological environment, colorful historical and cultural heritage and the happy life of local residents, it provides a new choice for the majority of tourists to "close contact" and "in-depth exchanges" with the countryside, attracting more and more investors and backpackers to "plant grass".

来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

How does Qimen B&B drive high and overtake in corners in the fierce competition?

A homestay without a story, without humanity, and suspended is lifeless. Qimen focuses on the interaction between people and the field, digs deep into cultural and ecological resources such as Qihong, forests, imperial doctors, operas, etc., examines the value of the countryside from a market perspective, implements artistic rural construction around "qin, chess, calligraphy and painting", enriches the cultural tourism consumption scene, creates themed homestays, and makes traditional villages load modern lifestyles, realizes the perfect integration of contemporary aesthetics and local characteristics, and strives for characteristics and differentiation on the basis of standardization and comfort.

Overlooking the village of Shanli Town from the air, the ancient houses are surrounded by ancient stages. The Huangshan Opera Festival starts from here, and in the meantime, the window is open to the ancient stage of the Qing Dynasty, and the ears are tactful and melodious.

Taoyuan Village, not far from the village, has become a well-known "Internet celebrity village" relying on the "acupuncture-moxibustion" transformation, and more than 10 dilapidated old houses have been revitalized, such as Nanshan Inn, Nantingxu, Nan Academy, Youranju series of homestays, South Coffee, Sanlian Bookstore, and Hanging Shore Flybridge series of new scenes and new formats, which are full of tonality and have become a high-quality rest place with a great sense of experience.

来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

Wentang Village, which has a complete street and lane pattern, historical buildings and other tangible cultural heritages and national and provincial intangible cultural heritages such as Huizhou Ancestral Festival and Dragon Dance, has attracted high-end boutique B&B brands such as Shi Lili and Anonymous Primary B&B, and after the project is completed and operated, the number of beds in this village B&B with only 1,000 people will reach 300, which can accommodate more than 500 people at the same time. At the same time, it is combined with Bangcun and Taoyuan to form a homestay cluster.

Located in Xitang Village, Likou Town, Muxin Yiyuan B&B, retains the characteristics of the Hui architectural style, highlights the tea village style, and complements the surrounding landscape tea gardens, clear water and blue sky, mountain springs and bamboo seas, sunrise and sunset, or sunny or rainy, are all landscapes, and it is the "preferred slow life tourism B&B hotel in the Yangtze River Delta". In the past two years, thanks to the successive holding of high-quality events such as the "Qi Qi Meeting, Beauty and Beauty" China Qi Hong Women's Go World Championship Tournament, it has attracted more people to check in.

来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

In Jinzipai Town, the porcelain tribe B&B transformed from the old porcelain factory of Qimen perfectly combines the two themes of Qimen's unique ceramic culture and tea culture, which is a homestay and a display window of tea and porcelain culture. Low stone walls, dark gray tiles, exude a simple atmosphere, hollow bricks, old tea sets, containing design ingenuity, a scene and a thing full of porcelain affection, tea accompanied by the meaning, here you can immerse yourself in the experience of health care medicinal diet, imperial medical culture, theme leisure, tea porcelain handicraft, etc., looking for "nostalgia" and find the long-lost leisurely tranquility.

Fengjiading is the highest village in Qimen, located in Fengjiading B&B, which integrates alpine tulou buildings, original ecological tea gardens, and alpine cold-water fish, with beautiful scenery like a paradise, when night falls, you can talk to the starry sky and fall asleep with the starry sky; Tea & Garden Water Realm Mountain B&B is located on the southern slope of Guniujiang, surrounded by 15 minutes of scenic spots, near the mountains and waters, with a beautiful environment, featuring butler service, integrating work, life and nature......

来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

A series of "qin, chess, calligraphy and painting" theme B&Bs have sprung up like mushrooms after a rain, scattered among the mountains and rivers of Qimen, breaking through the ground, and they are full of sound and color.

In February this year, the China Tourism Academy released the "Report on the Development of China's Tourism and Accommodation Industry (2023-2024)", and the development model in line with the national rural revitalization strategy, such as the innovation of accommodation formats under urban renewal, the development of homestay clusters and the deep integration of agriculture, culture and tourism, has attracted attention.

On April 1, Huangshan City issued an action plan for the high-quality development of homestays, making it clear that by 2025, it will continue to launch a number of high-quality accommodations, develop a number of homestay characteristic towns, and build a number of homestay industry clusters.

From boutique B&Bs to rural B&Bs, to B&B characteristic towns, and finally to the formation of B&B industry clusters, the chemical reaction between B&Bs and villages, and the photosynthesis between towns and towns are illuminating the whole area of Qimen.

From the opening of the first homestay to now, in just a few years, the Qimen theme homestay has blossomed in an all-round way.

Jikeng, Likou, Shanli and other townships that are bordering each other, living next to each other, and accessible within half an hour have formed a "microclimate" for the development of the B&B industry, as if building a western group of Qimen B&B economy, and continue to spread and blend to the east, echoing with the Meinandu B&B in Pingli Town, the county seat in Qishan Town, Huizhou B&B, and the porcelain tribe B&B in Jinzipai Town, opening up a vivid situation of economic development in Qimen B&B with reasonable layout, complementary advantages, distinctive characteristics, rich business formats, and covering the whole area. Achieve sustainability while gaining traffic and retention.

来徽州 上春山 | “琴棋书画” 尽在“祁”中丨春游江淮

The mountain town is full of life, and the midsummer of Qimen B&B is coming.

Source: Huangshan Political Research

Read on