In addition to price, design, and configuration, quality is also the focus of consumers' concerns when buying a car. According to the data, last year, the State Administration for Market Regulation carried out a total of 214 vehicle recalls, an increase of 10 times over last year, and the total number of recalls was 6.728 million, an increase of 49.9% year-on-year. Among them, there were 72 recalls of new energy vehicles, involving 1.603 million vehicles, accounting for 23.8% of the total number of recalls for the year, a year-on-year increase of 32.3%.
Nowadays, there are more and more products on the market, how should consumers choose? The "2023 China Auto Brand Quality Ranking" released by China Automobile Quality Network may be able to give you a reference. The list is led by the official media of the national quality supervision, relying on the complaint big data platform of China Automotive Quality Network, and taking the national standard as the reference basis, and comprehensively complaining about faults, defect risks, reliability, safety, and environmental protection The five dimensions of the vehicle are selected, and the smaller the value, the better the quality.
Next, let's take a look at the field of fuel vehicles. 68 auto brands participated in the quality evaluation, of which 32 brands were above the average value (including average), and the joint venture brands took the top six, Dongfeng Honda and Guangqi Honda ranked first and second, and Volvo, Jetta, SAIC Audi and SAIC Volkswagen ranked 3-6.
Honda vehicles have long been known for their excellent reliability, fuel economy, and high safety. Thanks to this, Guangqi Honda's value retention rate ranks first among joint venture manufacturers, and its star models Accord, Fit, Binzhi, Odyssey, and Guandao are among the best in their respective market segments. Dongfeng Honda followed closely behind, and models such as CR-V, Civic, and XR-V also performed well in terms of value retention.
However, in recent years, Honda has been "applauded" in China. Last year, the cumulative sales of terminal vehicles were 1,373,122 units, a year-on-year decrease of 10.1%. Among them, Guangqi Honda sold 620,469 units and Dongfeng Honda sold 613,712 units, down 13.9% and 5.9% y/y, respectively.
There are 3 domestic brands in the top 10. GAC Trumpchi ranked seventh with a score of 150, Besturn was eighth with a score of 151, and Hongqi was ninth with a score of 152. As one of the twin stars of GAC Group's own brand, Trumpchi, since its establishment in 08, has successively launched classic models such as GA5, GS4, GA8, GS8, M8, M6, and E9. In this process, the brand is guided by the quality strategy of "quality first", gradually forms a "four hearts and four perfections" quality management model, and establishes a comprehensive quality control system from design and development to customer pick-up.
After talking about fuel vehicles, let's take a look at new energy vehicles. A total of 35 brands on the list, of which a total of 18 brands below the average value, from the complaint situation, some brands of vehicle failure problems are mainly concentrated in the power system and power management system related failures, in addition, the higher complaint sales ratio to a certain extent affects the overall quality evaluation.
A total of 17 brands were above and including the average. Among them, AITO ranked sixth with a score of 166. In the first quarter of 2024, a total of 85,800 units were delivered, up 636.27% year-on-year, winning the sales champion of new power brands in the Chinese market. At the same time, it ranks among the top five luxury brands in the Chinese market in terms of sales, behind Mercedes-Benz, BMW, Audi and Tesla. The all-new M7 exceeded 174,000 units in seven months after its launch, and the M9 exceeded 70,000 units in three months after its launch, setting a new record for the sales rate of luxury cars.
The excellent quality of Wenjie's products is mainly due to the solid foundation laid by the Celis Automobile 4.0 smart factory. The factory has more than 1,000 robots working together, and the key processes are 100% automated, making it one of the factories with the highest automation rate in the industry.
After topping the list last year, GAC Aion once again topped the list with excellent results, scoring 143. In order to reduce the risk of product defects, the brand took the lead in developing the pure electric exclusive platform AEP in China, and AEP 3.0, as the culmination of Aion's pure electric platform, has strong strength in the three-electric system, intelligent system and control level.
At the same time, Aion also has the world's only new energy vehicle "lighthouse factory" - GAC Aion No. 1 Intelligent Manufacturing Center in Panyu, Guangzhou. The world's highest level of intelligence and digitalization has been achieved here, and a new energy vehicle "drives" off the production line every 53 seconds. Last year, GAC Aion produced and sold more than 480,000 vehicles, a year-on-year increase of 77%, making it the world's fastest automobile company with cumulative production and sales of more than one million vehicles.