Sanxiang Metropolis Daily all-media reporter Huang Yaping
On April 12, under the guidance of the Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, the "Changsha Night" Urban Leisure Season "Xiangdang Flavor" series of activities hosted by Ele.me, supported by the Orange Island Sub-district Office of Xiangjiang New Area and Changsha Houhu Industrial Investment and Development Co., Ltd. was held in Changsha, Tan Xu, deputy director of the Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, and Li Hongtao, director of the Industrial Development Division, presented awards to the winning masters.
From now on, the "Changsha Master Chef Recommended Dishes" area will be launched on Ele.me, and consumers can search for "Changsha Master Chef" to buy 9.9 yuan/portion of plum cabbage button meat and chili fried meat double spell card, 78.8 yuan Yueyang shrimp tail double meal, 16.98 yuan corn fresh meat dumpling exchange coupon and other value-for-money takeaway packages.
It is worth mentioning that this is the first time that the platform has pulled tens of thousands of consumers to vote for masters online to make the masters debut in groups, and then deeply integrate with local cultural tourism to promote Hunan cuisine online, boost Hunan cuisine out of Hunan and add new vitality to the development of Changsha's night economy.
10 masters debuted and paid tribute to Changsha with fresh and spicy
"Master Chef" is a chef selection program that combines cultural tourism and food characteristics launched by Ele.me under the guidance of Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television. Starting from October 2023, Ele.me co-branded merchants launched the "Master Chef Out of the Mountain, Just to Compete for Freshness" online competition, and after a total of 10 rounds of voting for two months, tens of thousands of consumers jointly voted for 10 master chefs and 10 signature dishes.
At about 17 o'clock, 10 masters voted by foodie beans stepped on the red carpet, and the masters wore top hats and posed with unique cooking utensils. It can be described as the great man of chivalry and the great man of cooking.
"Tell Lao Mo, eat chicken tonight!" Feng Yuedong from the green grassland brought two live chickens to display the original ecological ingredients of the brand, which opened the eyes of the citizens and applauded them one by one. "If you want to live a good life, you always have to step on some green. Aunt Liao, a citizen, quipped.
The 10 strong masters are, Li Xue of Weishang Hunan Restaurant, Master Hou Mao Shunfeng, Wang Jing of Rice, Liu Zhiying of Xiangxi Girl Kimchi, Sweet Teddy Huang Tao, Green Grassland Fengyuedong, Dinner Emperor Tan Xianxiang, Yuan Jiyun Dumpling Shi Jian, Juwei Qu Ji Cao Yongjun, and Sheng Xiangting Yan Chen. After the debut ceremony of the group, the masters won the honorary title of "Changsha Master Goes Out of the Mountain Just to Spoil You" issued by Ele.me.
In the debut group, Wang Jing with a gavel is particularly eye-catching. In 2017, she and her husband broke into the star city of Changsha with Anren's classic dishes and intangible cultural heritage "Shake Spicy", integrating Hunan cuisine to put rice into a scorched bowl, stack dishes, cover with chili peppers, and use the hammer as chopsticks to make Anren Shake Chili Bibimbap which was well received.
A takeaway is spicy and fragrant, exuding Huxiang culture. Food and beverage consumption is picking up, market sentiment is heating up, and embracing digitalization is driving new quality productivity...... Young consumers want to taste Changsha's Internet celebrity snacks but are too lazy to queue up, and get a leisurely and lazy crowded, ordering takeout has become an excellent choice, and the fireworks ignited by takeaway fill the three Hunan and four waters, releasing a steady stream of "Generation Z" consumption vitality.
Li Hongtao, Director of the Industrial Development Division of the Bureau of Culture, Tourism, Radio, Film and Television, mentioned that the display of the achievements of the innovative integration of "culture + tourism + food" is a specific measure for Changsha to create a "business card of urban culture and urban leisure". ”
Ele.me Changsha launched the master master area, and the master master Tiantuan brought 10 major dishes to the "top debut"
There are thousands of takeaway shops in Changsha, but the flavors are different. Yuan Ji Yun dumplings originated in Yiyang, Juwei Qu Ji made Changsha shrimp to the extreme, Sheng Xiangting ranked among the forefront of Hunan's new consumer brands with a hot marinade, and Xiangxi kimchi with appetizing and refreshing taste...... The cuisine and flavors of 14 cities and prefectures in Hunan are blended and gathered online, becoming a lever to leverage the vitality of the market.
Gong Changjin, general manager of Ele.me Changsha Business Flow, said that in recent years, Hunan cuisine has ranked first in the number of stores in the country among the eight major cuisines in the country. "Now, the emergence of takeaway platforms has allowed small shops in the market and city-state cuisine to take advantage of the traffic and add new vitality to the road of Hunan cuisine to vigorous development." ”
The reporter noticed that the Ele.me Changsha Master Chef Zone not only has 10 "Master Chef Dishes" recommended by 10 Master Chefs, but also exclusive Master Chef Menu Group Purchase Discount Coupons. For example, 9.9 yuan/portion of plum cabbage button meat and chili fried meat double card, 78.8 yuan Yueyang shrimp tail double meal, 16.98 yuan corn fresh meat dumpling exchange coupon and so on.
Gong Changjin introduced that Ele.me in Changsha with the purpose of "rest assured, punctual delivery", provides consumers with high-quality takeaway and assured takeaway, and at the same time, with the help of the platform's digital marketing capabilities and in-depth service capabilities, it develops Hunan cuisine brands with platform merchants in various ways to promote Hunan cuisine out of Hunan cuisine.