Heavy taste has always been a popular category of catering in recent years, from hot pot to skewers, to Sichuan cuisine and Hunan cuisine, I feel that even if I have arrived in many places in the south that did not eat spicy before, now due to the rise of the young people's consumer market, it has slowly begun to be spicy and unpopular catering consumption market.
At present, Hunan cuisine should be a category that opens stores relatively quickly in addition to hot pot. And these newly opened stores, in addition to the old brands that have been open for decades began to expand wildly this year, there are also many new brands to do some new tricks, such as freshly fried yellow beef, Hunan restaurants based on chopped pepper fish heads, etc., can be said to be endless.
A few days ago, I went to a city, opened a platform to search for Hunan cuisine, and actually jumped out of a variety of stores, and many of them are some chain brands, and even many already have thirty or forty stores. And there are almost dozens of brands alone. In just one city, so many Hunan cuisine brands can appear, which shows how popular Hunan cuisine is now.
But it may also be because there are too many brands and the number of stores is too dense, and several of the venues we went to had different brands of Hunan restaurants closed. And there are many large stores, about seven or eight hundred square meters.
A friend who traveled with us said that there was a venue we went to at that time, there was a Hunan restaurant that was the founding store of a local Hunan cuisine brand, and the business was still very hot in the past few years, and it was rumored that their investment calls were bursting at that time, and the store opening plan was scheduled for a few months later. Basically, I queue up every day, but now it is closed, and it has long lost the scenery of the past.
Although it is a little open, it is naturally a little out of business, which is normal, after all, opening a store is entrepreneurship, and entrepreneurship is naturally not 100% successful. It's just that now there is a feeling that which catering fire, if you look at it for a long time, this catering category or catering brand or catering store, it is difficult to continue, that is to say, many times it will be hot for a period of time and then stop.
But there is a stage where there are a lot of stores opening at the same time, do you say?