作者 | 餐饮老板内参 内参君
As one of the eight major cuisines with a long history in China, Hunan cuisine, which originated in the culinary art of the Spring and Autumn Period and the Warring States Period more than 2,300 years ago, has gradually formed its own unique flavor and cooking techniques after thousands of years of development and inheritance.
On January 22nd, the third season of "Hunan Cuisine of Aojiao", which focuses on showing Hunan people breaking through restrictions and attacking the world, was held in Changsha, and the main creators of the program, Hunan Satellite TV and guests from the Hunan cuisine industry gathered together to experience the culture of Hunan cuisine, exchange views and opinions on the spread of Hunan cuisine, and discuss the inheritance and development of Hunan cuisine.
"Hunan Cuisine of Aojiao" is China's first documentary on Huxiang humanities and cuisine with culture as a clue and food as the performance, the program takes Huxiang as the source and reflects Hunan's food culture and customs through food. The upcoming third season of "Hunan Cuisine of Aojiao" will continue to take food as the entry point, and use 12 episodes of character stories and food to present it to record the wisdom and courage of Hunan people in the face of globalization, new people, and new culture, and fully demonstrate the "Aojiao" temperament of Hunan cuisine in the new era in combination with a global perspective.
Hunan people go out of Hunan to show the wisdom and courage of Hunan and Hunan
Chen Wenhao, director of the editor-in-chief office of Hunan Satellite TV, introduced: "The third season of "Hunan Cuisine of Aojiao" takes Hunan as the fulcrum, and goes to New Zealand, Turkey, Japan and many other countries. The first season of "Hunan Cuisine of Aojiao" will be broadcast on the dual platforms of Hunan Satellite TV and Mango TV in 2021, and the 3-year "old acquaintance" makes Chen Wenhao full of confidence in the third season: "Starting in 2023, Hunan Satellite TV's 730 program belt will be transformed into a boutique cultural belt for the dissemination of Hunan culture, and "Hunan Cuisine of Aojiao" will also add a strong touch to the IP matrix of this series. ”
"We have to do things that no one else has done with a new perspective!" At the tasting meeting, the chief producer Xue Yunong shared the reason for doing the global season. "In less than 100 years, Hunan cuisine has experienced from scratch, covering 34 provinces, municipalities and autonomous prefectures across the country and more than 100 countries and regions around the world. In such different eating habits and cultural customs, Hunan cuisine presents a very amazing vitality and strong competitiveness. At the same time, continuing the style of the first and second seasons, the combination of the "Hunan people" story and Hunan cuisine is the constant core of "Hunan Cuisine of Aojiao". "In the first season, I found that the Hunan people were infiltrated by Huxiang culture, showing a very obvious and distinct personality, hard-working, brutal, patient, and daring to be the first, and this personality is very intuitively displayed in Hunan cuisine," Xue Yunong emphasized that this is the unique tonality of Hunan cuisine created by "Hunan Cuisine of Aojiao".
Chief director Ou Daming also said: "The idea of the third season is still rooted in Hunan people and Hunan cuisine, and still pays attention to the stories of Hunan people, but it has set its sights on further places, so the vision of the show also follows Hunan people and Hunan cuisine to go abroad to the world." Here Ou Daming also shared the behind-the-scenes story of a mother-daughter dispute in a Hunan restaurant on the Pamir Plateau, "The wind in the Pamirs can't break the knot between the mother and daughter, they are obviously close people, but they have become a mystery to each other." The selection of this scene reflects the deep feelings and thoughts of the main creative team on the Hunan people behind the food, and it is also the embodiment of the "human touch" and "fireworks" of the children of Huxiang.
Hunan cuisine out of the circle to taste the unique, proud and vigorous
At present, Hunan cuisine is developing rapidly, catering to the preferences of consumers with its unique temperament, and has become one of the "super popular" cuisines in the country. The front-line practitioners and observers also have a deeper understanding of the development and promotion of Hunan cuisine. After watching the film, Hunan cuisine culture scholars, Hunan cuisine cooking masters, Hunan cuisine promotion representatives and Hunan cuisine lovers exchanged views together, shared their experiences of witnessing Hunan cuisine out of the circle across the country and even around the world, expressed their vision for the continuous dissemination of Hunan cuisine culture and Chinese food culture, and conveyed their support and expectations for the third season of "Hunan Cuisine of Aojiao".
Well-known Hunan cuisine scholars expressed their recognition of the content and production team of the third season: "A team that is not professional in Hunan cuisine research or specializes in making Hunan cuisine cuisine has adhered to it for five or six years, which also reflects the cultural self-confidence and cultural responsibility of Hunan Satellite TV, just like the character of Hunan cuisine, Chili Chaotian is not afraid of hardship, not afraid of difficulties, and moves forward bravely." ”
Ren Dameng, a scholar of Hunan cuisine culture and an expert in Hunan folklore research, said that the program "paid attention to the points we did not pay attention to" from a new perspective. Chinese cooking master Liu Jinwu agrees: "From the first season to the third season, the further you go in, the more you represent the spread of Hunan cuisine and the spirit of Hunan people." Luo Jixiang, a master of Chinese Hunan cuisine and a master of Chinese cooking, further refined the deep meaning conveyed by Hunan cuisine: "Hunan cuisine chefs are bitter and brutal, and we are cooking the world with the techniques of Hunan cuisine." Masters and promotion representatives have said that the launch of the series of documentaries "Hunan Cuisine of Aojiao" not only gave the audience the opportunity to understand the overall food culture and brand of Hunan cuisine, but also gave them great confidence and inspiration.
Zhu Yan, deputy director of Hunan Satellite TV Channel, believes that the young presentation of the program not only fits the "youth" slogan of the program broadcast platform, but also caters to the viewing preferences of young people, and can "bring you a very upgraded visual feast when the Spring Festival is the most family-friendly". Zhu Yan said that he would integrate the resources of various channels, comprehensively promote it through Hunan Satellite TV, Mango TV and other platforms, and strive to build the third season of "Hunan Cuisine of Aojiao" into a hit documentary and carry forward the spirit of Huxiang.
The third season of "Aojiao's Hunan Cuisine" will be broadcast online at half past seven in the evening on Hunan Satellite TV and Mango TV dual platforms from Monday to Thursday from January 29. Through the lens of the program, I believe that everyone can not only feel the charm of Hunan cuisine, but also feel the cultural heritage, regional customs and humanistic care conveyed behind it. Follow the program, let us witness together how Hunan cuisine rides the wind and waves from a global perspective, and how Hunan people bring this pure Hunan flavor to a broader stage, radiating new vitality and brilliance.