As one of the important scenes in people's daily life, on the one hand, with the improvement of people's quality of life and the improvement of the requirements for quality kitchen life, the kitchen is not only a cooking place, but also carries social attributes and aesthetic attributes in addition to functional attributes, and is endowed with the characteristics of a more young and fashionable modern era.
On the other hand, with the rapid development and application of new technologies such as big data, the Internet, cloud computing and artificial intelligence, the combination of traditional industries and modern technology has been further deepened, and the industrial boundaries have been gradually broken.
This proves that the kitchen industry is undergoing new changes under the new situation and new needs. How to meet the needs of consumers with one-stop solutions to make the kitchen more modern, and how to make traditional kitchen appliances keep up with the changes of the times and keep pace with the times in the future?
On April 11, the China Modern Kitchen Development Conference and the China Hardware Products Association Overall Kitchen Branch Reorganization Conference hosted by the China Hardware Products Association with the theme of "Gathering Wisdom for the Future and Sailing" was held in Shengzhou, at which the development of the modern kitchen industry was shared, and the heads of key brands in the industry such as Yitian, Gold Medal, Aishida, Fangtai, Vantage, Dongtai, Zhibang, Kitchen Weilai, Shuaifeng, and Deyi were invited to discuss and exchange ideas on the development trend and future direction of modern kitchens.
Zhang Dongli, chairman of China Hardware Products Association, Meng Fanbo, Lv Jiying, full-time vice presidents, Chen Feijie, founder of Hong Kong Chen Feijie Designer Office, Wen Jianping, chairman of Aowei Cloud Network, Sun Weiyong, chairman of Shengzhou kitchenware industry and chairman of Yitian intelligent kitchen appliances, Ye Jing, secretary general of Zhejiang Gas and Kitchenware Kitchen Appliances Industry Association, and other industry leaders, experts and more than 100 representatives of the industry attended the conference.
Insight into trends and pain points, the demand for modern kitchen consumption is increasing day by day
The times are moving forward, and it is an irreversible trend to bring forth the new and change with each passing day, and the same is true for the kitchen industry.
At this stage, many traditional kitchens generally reflect that they are facing four major problems: small space, heavy oil smoke, difficult to clean, and difficult to store. Subsequently, consumers have put forward more and higher demands for the kitchen: they need to combine practicality and aesthetics to accelerate the upgrade of the internal performance of the kitchen and accelerate the iteration of the external appearance, and they also need the kitchen to operate more simply and conveniently, and the kitchen life needs to be greener, healthier and environmentally friendly.
In our opinion, there are two major changes in the logic implied in this: first, the kitchen scene is constantly enriched, from functional to social. With food as the link, the kitchen function is greatly enriched, and secondly, the kitchen products continue to upgrade, from focusing on single products to the integration and interconnection of home appliances and households.
As Zhang Dongli, chairman of the China Hardware Products Association, said in his speech: integration, scenario, intelligence, and customization have become the new trend of kitchen industry transformation, and the "one-stop" solution has become a new hot spot in the market.
As a result, the concept of "modern kitchen" is also clear and clear - in order to meet the needs of consumers for a better kitchen space scene and smart home lifestyle, the use of AI, big data, Internet, cloud computing and other technologies, from the perspective of space integration, the kitchen inherits multiple functional modules such as kitchen space storage, integrated cooking, washing, intelligent storage, social entertainment, etc., and creates a reasonable design, funny space use, diverse functional integration, intelligent and convenient kitchen solutions for consumers.
The China Modern Kitchen Branch was established to set a new milestone in the industry
Obviously, from the user side, high-end and quality have become an important trend in the development of the home appliance industry, and the modern kitchen is a microcosm of consumers' pursuit of quality life. So what about from the industry side?
Nowadays, from the perspective of the whole family consumption scene, "food" supports the kitchen as the core part, and the scale is large and can be pioneered. The kitchen scene is 300 billion+, which is a huge blue ocean full of opportunities.
Around the kitchen industry, the traditional kitchen appliances, cabinets, small household appliances, functional hardware, plates, knives and scissors industries all need to break the circle across borders while developing themselves, and jointly upgrade and iterate in the direction of scene integration, intelligent integration and customized integration, which makes the kitchen modernization a new and mainstream business model leap around the consumption of kitchen space.
In fact, we see that after years of development, the modern kitchen industry has formed key production areas in Hangzhou, Ningbo, Shengzhou, Haining in Zhejiang, Guangzhou and Zhongshan in Guangdong, Xiamen in Fujian, Qingdao in Shandong, Hefei in Anhui, etc., and it has formed an emerging industrial cluster represented by stainless steel cabinets and integrated kitchen appliances.
Follow the trend and move with the trend. In order to further promote the high-quality and sustainable development of the modern kitchen industry, add new momentum and point out the direction and path, and in order to better promote the exchanges and cooperation between enterprises in the kitchen industry and achieve win-win symbiosis, the China Modern Kitchen Development Conference and the General Kitchen Branch of the China Hardware Products Association were held as scheduled.
At this conference, the preparatory work report of the branch council, the summary report of the previous branch, the financial report and other contents were adopted, and the modern kitchen branch of the China Hardware Products Association was established, the new emblem of the branch was launched, and the first council was elected.
At the meeting, a new council of the Modern Kitchen Branch of the China Hardware Products Association was elected, Zhao Jihong, chairman of Zhejiang Kitchen Weilai Technology Co., Ltd., Cui Zhen of Qingdao Three-winged Bird Technology Co., Ltd., Sun Zhiyong of Zhibang Home Furnishing Co., Ltd., Wang Yong of Ningbo Fangtai Kitchenware Co., Ltd., Zhou Haixin of Hangzhou Robam Electric Co., Ltd., Liang Zhibo of Vantage Co., Ltd., Wang Zhenfei of BSH Household Appliances (China) Co., Ltd., Hu Shaosong of Ningbo Oulin Kitchenware Co., Ltd., Chen Wenjun of Aishida Co., Ltd., Wang Baochun of Higold Group Co., Ltd., Zhang Xinyao of Zhang Xiaoquan Co., Ltd., and Wu Min of Beijing Wang Mazi Technology Co., Ltd. served as executive chairmen and elected Meng Fanbo as secretary general. At the meeting, 12 vice president units and 45 governing units were also elected.
The establishment of the Modern Kitchen Branch of China Hardware Products Association, with the vision of "promoting intelligent integrated kitchens into thousands of households", aims to strengthen the service function of members, play the role of a bridge and link between the government and enterprises, lead industrial upgrading, promote industry progress, serve the development of enterprises, and meet the people's expectations for a better life.
In this regard, Meng Fanbo, full-time vice chairman of the China Hardware Products Association, who attended and presided over the meeting, commented, "This reshuffle meeting is a milestone event in the history of our modern kitchen development, which is not only a summit of the kitchen industry, but also a grand event for the upstream and downstream of the kitchen industry supply chain." ”
It was as early as April 11, ten years ago, when China's kitchen industry was booming, the overall cabinet industry showed a rising trend of development, China Hardware Products Association in order to promote the development of the kitchen industry, in Xiamen, Fujian Province formally established the China Hardware Products Association as a whole kitchen branch, has been a homeopathic move.
Nowadays, in order to comply with the transformation and upgrading of the overall kitchen industry in recent years, and enter a new situation of industrialization and international information development, the China Hardware Products Association has reorganized the overall kitchen branch and renamed it the modern kitchen branch, and launched a new branch emblem to better meet the needs of the healthy development of the modern kitchen industry.
Expressing their own opinions, how to make the modern kitchen step on the beat of the times
With a clear concept definition and a new chapter organization, the next step is to explore future trends, share innovative practices and successful experiences, and turn ideas into reality.
As the new president, Zhao Jihong, chairman of Zhejiang Kitchen Weilai Technology Co., Ltd., made a work report entitled "2024 Work Ideas and Priorities of the Modern Kitchen Branch of China Hardware Products Association (Deliberation Draft)".
It said that in the next step, the branch will carry out industry research, do a good job in market situation analysis and forecasting, and help the industry resume sustainable growth as soon as possible. Develop members and build a membership platform, innovate product models and lead consumption reforms, carry out standardization work to provide guarantee for the high-quality development of the industry, strengthen international cooperation and help enterprises develop internationally, build industrial clusters and promote the high-quality development of the industry, organize enterprises to participate in exhibitions and activities to provide a high-quality platform for the industry, improve the innovation system combining production, education, research and application, recommend outstanding enterprises to participate in project selection, adhere to the guidance of party building, and strengthen self-construction.
"The 2024 branch will focus on the direction of research, including consumption trends in the digital economy era, the development and future of kitchens, and the application of new technologies in the kitchen field. We need to accelerate the development of the digital economy, promote the deep integration of the digital economy and the real economy, and build a digital industrial cluster with international competitiveness. Zhao Jihong said.
In the era of digital economy, consumer consumption trends have also changed, from the original pursuit of functionality and practicality to the pursuit of personalization, customization and intelligence. Wen Jianping, chairman of AVC, shared that in the future, the development of modern kitchens is a collection of space solutions, customized solutions, aesthetic solutions, intelligent control solutions, and service solutions.
Wen Jianping further explained, "Modern kitchen life will be driven by consumer demand, greener, healthier and more environmentally friendly, through customization to meet the individual needs of thousands of people, kitchen aesthetics upgrade, smart kitchen to accelerate the penetration, with strong installation, strong service characteristics to promote the closed loop of the service system." ”
At the meeting, the key advantageous enterprises in the industry also shared without reservation, talked about modern kitchens, and put forward many pertinent suggestions.
Sun Weiyong, chairman of Yitian Intelligence, believes that the inevitable development trend of China's kitchen appliance industry is single product-multi-product-set-scene-ecology, and the three major breakthrough directions in the future are brand empowerment, adhere to content innovation, and solidify the integration of quality and efficiency; Through continuous iteration of functions, performance, and intelligence, the integration of cabinet and electricity is promoted.
Chen Feijie, founder of Hong Kong Chen Feijie Designer Office, analyzed the similarities between the kitchen industry from the perspective of new energy vehicle companies, and provided learning ideas, saying, "The concept of environmental protection, high-efficiency design, personalized and modular design and the application of intelligent technology are the advantages of the new energy automobile industry, and it is also what modern kitchens need to achieve, and finally turn the kitchen into a more intelligent and efficient living space." ”
In addition, Pan Xiaozhen, President of Gold Kitchen Cabinet Home Furnishing Technology Co., Ltd., Ji Keqin, Deputy General Manager of the Marketing Center of Aishida Co., Ltd., Wang Yong, Director of the President's Office of Ningbo Fangtai Kitchenware Co., Ltd., Liang Zhibo, Director of the Innovation Research Institute of Vantage Co., Ltd., Chen Jingxing, Director of Guangdong Dongtai Hardware Precision Manufacturing Co., Ltd., Sun Zhiyong, Chairman of Zhibang Home Furnishing Co., Ltd., Wei Dong, Chief Scientist of Kitchen Weilai, Shang Ruoyun, Chairman of Shuai Feng Electric Appliances, Gao Dekang, chairman of Deyi Zhijia, also shared the development trend of modern kitchens, the integration, intelligence and the latest technology direction of the kitchen industry.
Finally, we also reached a general consensus: the development of modern kitchens needs to deepen the innovation and reform of the kitchen industry, focusing on key technologies and core products related to the kitchen industry chain, which is inseparable from the leading role of the China Hardware Products Association, and is inseparable from the unity and unity of the member enterprises, mutual cooperation, competition and win-win, and it is inseparable from the underlying logic of insisting on innovation and following and gaining insight into consumer demand.
Write at the end:
With the needs of consumers and users as the core, we will lead the transformation of consumers and help the kitchen industry move from the era of parts to the era of finished products. Guided by integration and intelligence, through the integration and application of big data, artificial intelligence and other technologies, we will promote the collaboration between the upstream and downstream of the kitchen industry.
It can be seen that many enterprises have consciously thought of the concept of driving industry innovation with technology, creating industry ecology with competition and cooperation, and shaping industry brands with services.
The establishment of the modern kitchen branch of the China Hardware Products Association, the formulation of relevant standards and the clarity of the development direction are just in time to meet the trend and the right time, which will undoubtedly accelerate the product innovation and upgrading of the modern kitchen industry, create more high-quality brands, and help China's kitchen industry reach a new height.