- Lotus Chapman Bespoke was officially launched, and the "Haute Couture Group" was unveiled at the auto show
- As the first lifestyle car in the Lotus Chapman Haute Couture Collection, the EMEYA Blossom Bloom Limited Edition made its world premiere, with a limited edition of 31 units in China, each with an exclusive number, priced from RMB 1.368 million
- THE CHAPMAN HAUTE COUTURE BLACK AND GOLD LEGEND SERIES REPRODUCES THE GLORY OF THE "BLACK AND GOLD DYNASTY", AND THE ANNOUNCED PRICES ARE: EVIJA FITTIPALDI HAUTE COUTURE LIMITED EDITION IS PRICED FROM 26.88 MILLION YUAN, EMEYA TYPE79 PREMIUM COUTURE IS PRICED FROM 1.3088 MILLION YUAN, ELETRE TYPE 79 HAUTE COUTURE IS PRICED FROM 1.2388 MILLION YUAN, AND EMIRA TYPE79 IS PRICED FROM 1.1588 MILLION YUAN
- Lotus and NIO have reached a cooperation to seek a win-win model by building an interconnected charging network, refreshing the luxury energy charging experience, and upgrading the flash charging rights and interests of Lotus users
Lotus "Haute Couture Troupe" debuted at the Beijing Auto Show
On April 25, after four years, the 2024 Beijing International Auto Show is back! Lotus was born on the track, riding the wind to win the championship, after the changes of the times, the belief of FOR THE DRIVERS has never changed! At the scene, the Lotus Chapman haute couture brand made its debut in China, officially unveiling the mystery of the Lotus EMEYA Blooming Haute Couture series and the black gold legend series. At the same time, Lotus shared the latest achievements of the brand's globalization acceleration under the guidance of the VISION80 strategy, and announced that Lotus and NIO have officially reached a cooperation to refresh the energy replenishment ecology of the pure electric luxury market.
Mr. Fung Qingfeng, CEO of Lotus Group, said: "Born in the UK, Lotus is at a critical stage of accelerating globalisation. With the continuous injection of global capital, we will establish closer ties with international partners and accelerate the development of global business, so that we are more confident to bring products, technologies and services that exceed expectations to Drivers around the world." ”
秉持FOR THE DRIVERS初心 路特斯唤醒驾驶本能
Stepping into the E4 hall of the Beijing International Auto Show, a touch of champion yellow lit up the through-type large screen, this time, the Lotus booth was unique, and the "Haute Couture Heavenly Group" was all unveiled. The Lotus EMEYA Blossom Limited Edition occupies the C position, and the gradient body is particularly eye-catching. Limited to 10 pieces, the TYPE 66 is a classic design that the brand "awakens" on the occasion of its 75th anniversary, paying homage to the past as well as looking forward to the future. THE TYPE 79 REPRODUCES THE POWERFUL AURA OF LOTUS'S "BLACK AND GOLD DYNASTY", WHICH MARKS THE OFFICIAL ENTRY OF F1 into the aerodynamic era with its "ground effect" ahead of the times. Inspired by the TYPE 79, the ELETRE TYPE 79 haute couture model achieves black and gold glory across time and space. THE EVIJA FITTIPALDI HAUTE COUTURE LIMITED EDITION ALSO CONTINUES THE CLASSIC BLACK AND GOLD COLOR SCHEME, PAYING HOMAGE TO THE LEGEND OF THE TRACK. In addition, the TYPE 136 road bike, which is in the same vein as the Olympic champion, has a legendary black and gold livery on the body. The classic black and gold elements that can be seen everywhere at the Lotus booth have allowed countless track enthusiasts and fans to "return" to the black and gold era and feel the glory and dreams that span the century.
The Lotus TYPE 79 reproduces the powerful aura of the "Black Gold Dynasty".
Over the past 76 years, Lotus has created a series of classics with an unprecedented pioneering spirit, rewriting the history of automobiles, writing the legend of wind control, and entering the era of electrification and intelligence. As the brand's founder, Colin Chapman, said, "Everything we do is to return to pure driving pleasure!" Lotus is committed to creating the ultimate driving experience for users, carrying forward the track culture, and eager to communicate with users on an equal footing with Driver to Driver. Ms. Mao Jingbo, President of Lotus China, said: "In the era of pure electric vehicles, we need to 'awaken the driving instinct'. The Lotus brand is not for the pleasure of everyone, but for the true driver! What we pursue is to communicate with users on an equal footing with Driver to Driver, and to share the pure love of driving. "Lotus firmly believes that in today's era, having a strong product strength is only the foundation, and only by going both ways with users can we create value together!
"One car for one person" Lotus Chapman haute couture brand debuted in China
This time, Lotus unveiled the Lotus Chapman Bespoke brand. Lotus's relationship with haute couture can be traced back to the MARK I, and since then, from the TYPE 25 for legendary driver Jim Clark, the 007 Bond vehicle ESPRIT for the big screen, to the EVIJA for Jenson Button, Lotus has truly taken the spirit of "one car for one man" to the extreme.
路特斯EVIJA FITTIPALDI 高级定制限量版
The legend does not stop at yesterday's glory, Lotus is eager to carry out in-depth co-creation with users, and create a Lotus for Driver that "makes dreams come true". When most of the "haute couture" only ask designers to customize limited edition products for users to choose, Lotus haute couture service truly co-creates with users throughout the process, and with the help of the global team, the idea becomes a reality! Lotus Chapman haute couture brand with Tailor Made, Collection, One-off, Classic four major businesses for users to customize a unique car, and give it the meaning of collection.
The TYPE 66 is the masterpiece of Chapman Haute Couture Classic, which can not only reinvent classic cars, but also help users renew their cars and continue to write wonderful cars. Mr. Clive Chapman, son of the brand's founder and Managing Director of Lotus Classic Racing, said: "For me, the TYPE 66 has a special meaning and I am honoured to work with the Lotus design team to bring the classic back to life. COMBINING THE BRAND'S ICONIC DESIGN WITH THE LATEST TECHNOLOGY, THE TYPE 66 IS A GREAT GIFT FOR LOTUS FANS AND COLLECTORS AROUND THE WORLD, AND THE BEGINNING OF THE BRAND'S REVIVAL. ”
查普曼高定Classic的杰作:路特斯TYPE 66
As the first living car in the Lotus Chapman Haute Couture Collection, the EMEYA Blossom Limited Edition made its debut. Inspired by Colin Chapman and Ms. Hazel's East Carleton estate, the four themes of "Blooming Flowers", "New Leaves in Spring", "Golden Stacks in the Forest" and "Deep Blue on a Snowy Night" symbolize the four seasons of life, and its gradient body is unique in the market segment. Entering the cabin, the front passenger interior panel features 42 natural coloured sapphires from Sri Lanka and Myanmar, which are royal cut and dazzling like dewdrops, demonstrating the ultimate spirit of Lotus. The EMEYA Blossom Haute Couture Collection is limited to 31 units in China, each individually numbered, with prices starting from RMB 1,368,000. Customers who complete the final order in April will have the opportunity to enjoy exclusive benefits: embark on a journey to the origin of the flowers of Chapman Estate and experience the British style, visit the Goodwood Festival of Speed to enjoy the warm atmosphere of the world's top automotive cultural event, and the private jet delivery ceremony will allow owners to experience the ultimate romantic and luxurious experience unique to Lotus!
The Lotus EMEYA Blossom Haute Couture Limited Edition debuts
The "Black and Gold Dynasty" is a legend in the history of Lotus, and every black and gold color scheme symbolizes the pioneering spirit of Lotus racing against the wind. THE CHAPMAN HAUTE COUTURE BLACK GOLD LEGEND SERIES ANNOUNCED PRICING: EVIJA FITTIPALDI HAUTE COUTURE FROM RMB 26.88 MILLION, EMEYA TYPE79 COUTURE FROM RMB 1,308,800, ELETRE TYPE 79 COUTURE FROM RMB 1,238,800, EMIRA TYPE79 COUTURE FROM RMB 1,158,800.
Lotus Chapman Haute Couture Black Gold Legends
Whether it is the EMEYA Blossom Limited Edition or the Chapman Haute Couture Black Gold Legend Collection, it highlights the significance of the Lotus Chapman haute couture brand to Lotus, enhancing the brand's unique scarcity and once again = amplifying the brand's value. The global team of the Haute Couture brand, including the Lotus styling center in the United Kingdom, and teams in core regions such as Asia Pacific, Europe, North America, and the Middle East, will work together to realize the dreams of users and truly realize the promise of "one car for one person".
Brand globalization continues to accelerate, Lotus joins hands with NIO to define luxury energy
As one of the world's top three sports car brands, Lotus proposed a VISION80-year revival plan in 2018 and is now entering the second half of its journey. In February, Lotus, as the first car brand to be launched in the United States this year, officially landed on the NASDAQ, and it is imperative to accelerate globalization. With the continuous consolidation of the product lineup of "3 sports cars + 3 lifestyle cars", Lotus will accelerate the research and development of two new models in the future. Today, Lotus has 215 retail stores worldwide, and is expected to increase to 300 by 2024-2025. Deliveries of Lotus' electric smart living vehicles have already begun in China, Europe and the United Kingdom, with deliveries to be launched in 24 countries and regions in 2024. At the same time, Lotus has formed a layout of four major marketing regions: China, Europe/UK, the United States, and Asia Pacific/Middle East.
Lotus not only wants to create products that exceed expectations, but also to bring an energy replenishment experience that exceeds expectations. Last year, Lotus, Volvo, Polestar and Jaguar Land Rover jointly established China's first flash charging committee focusing on luxury charging experience, by building an interconnected charging network, seeking a win-win model from a single win to a win-win situation, and jointly exploring innovative energy charging solutions to provide an efficient, safe, intelligent and shared energy charging experience. Lotus and NIO will carry out all-round and multi-level in-depth strategic cooperation in battery standards, charging and swapping technology, battery asset management and operation, charging and swapping service network construction and operation, charging and swapping model development and customization, and charging interconnection involved in the charging and swapping industry.
"Cooperation is always a better option," said Mr. Li Bin, Founder, Chairman and CEO of NIO, "Lotus not only runs fast on the track, but also charges quickly. "At present, Lotus has been connected to more than 2,000 charging stations nationwide, including 341 highway charging stations, covering nearly 300 cities. THIS PARTNERSHIP ALLOWS LOTUS USERS TO EXPERIENCE BOTH THE LUXURY CHARGING OF LOTUS RACETRACKS AND THE CONVENIENCE OF NIO'S ENERGY NETWORK, ONCE AGAIN INTERPRETING THE ESSENCE OF FOR THE DRIVERS.
Mr. Feng Qingfeng, CEO of Lotus Group, said: "I believe that with the growth of the Flash Charging Committee, this sentence will definitely be realized, 'so that the tram can go wherever the oil truck can go'! At the scene, Mr. Feng Qingfeng brought heavy benefits to users, including the first owner of a new car in 2024 can enjoy a lifetime free flash charging right, and enjoy unlimited and unlimited flash charging services at Lotus flash charging stations and the connected NIO charging network. At the same time, old Lotus owners (limited to the first owner) will directly increase the coverage of NIO charging piles, and the flash charging rights will also be upgraded to lifetime free before May 31, 2024 (the specific upgrade time is subject to the notice of the Lotus APP).
The first owner of Lotus has a lifetime flash charge right
Lotus used to be the king of the track in F1, and now, when Lotus is fully committed to the new era, the track DNA has never left, and it has always surpassed itself and challenged its limits. At the auto show, Mr. Feng Qingfeng also announced an exciting news. FOLLOWING THE RECORD BREAKING OF THE LOTUS ELETRE R+ AND EMEYA R+ AT THE ZHEJIANG INTERNATIONAL CIRCUIT, THE LOTUS EVIJA X HAS SUCCESSFULLY CHALLENGED THE NÜRBURGRING CIRCUIT, THE "RING OF TRUTH", AND WON THE THIRD FASTEST LAP IN NÜRBURGRING NÜRTRING HISTORY IN ONE FELL SWOOP, THUS BECOMING THE "FASTEST PRODUCTION CHASSIS MODEL". EVIJA X's exhilarating lap results are a testament to the brand's unchanging track DNA, reaffirming Lotus' track motto "Fast corners are really fast!"
EVIJA X 得 格林北 道 第三名