文 | 食悟（ID：food-gnosis）
"Milk is a natural gift from a mother cow and an indispensable source of nutrition for people. With 153 years of experience in the dairy industry, FrieslandCampina knows the preciousness and value of this gift, and also feels the greatness of the role of motherhood. Chen Ge, President of FrieslandCampina China, believes that the power of caring for and supporting women comes from FrieslandCampina's corporate DNA.
Based on Shiwu's professional research, we believe that this view is very profound. Such an understanding can only be achieved after many years of experience in the dairy industry and a deep understanding of the industry.
On the afternoon of April 11, FrieslandCampina China was awarded ® the "2024 Best Place to Work for Women in Greater China" certification for the second consecutive year. Presented by Great Place to Work ®, a global workplace culture and HR consultancy, the award recognises companies that support and support female employees by ensuring that women have a fair and positive work experience in the workplace and have the opportunity to contribute to the success of the business while developing their personal and professional skills.
"2024 Best Workplace for Women in Greater China" certification
Chen Ge said, "We actively create a female-friendly working environment, care for and support the growth of female employees, and at the same time stimulate their unlimited career potential, help business growth, and achieve a win-win situation for employees and enterprises." ”
Chen Ge, President of FrieslandCampina China
Caring and meticulous
According to the latest employee survey, a whopping 97% of female employees in FrieslandCampina China believe that FrieslandCampina has a fair and equitable work experience. Next, let's take a look at how FrieslandCampina China cares for female employees:
FrieslandCampina China has been committed to creating a more comfortable and intimate workplace atmosphere for female employees, and has set up many intimate benefits: a mother and baby room for working mothers to feel at ease, a "school leave" for working mothers at the beginning of the new semester, free commercial medical insurance for babies for mothers of two and three children, and an additional five days of care leave every year, and also organizes rich employee activities from time to time to enhance team cohesion.
FrieslandCampina organizes a variety of employee activities from time to time
In the summer of 2010, FrieslandCampina was successfully "upgraded" to a mother of two children while reaping professional growth in FrieslandCampina. Because of the discomfort caused by advanced age, she enjoyed the convenience of working from home and flexible work during pregnancy and postpartum, and also received the company's special benefits for working mothers: Erbao enjoyed the company's welfare milk powder every month from birth to 2 years old. Summer said: "The flexible office and welfare milk powder during pregnancy are really very practical help, and my mothers and friends around me are very envious, and even come to ask me if our company is hiring." ”
FrieslandCampina China's care for its employees is also reflected in its "warm" corporate culture, which gives special care and help to employees in difficulty. When she joined FrieslandCampina China in 2015, she was diagnosed with a critical illness two years ago, and the company's supplementary insurance provided timely and fast medical protection, which greatly reduced her financial burden. The head of the company and department asked her to put her treatment and health first. Throughout the treatment process, she has flexible arrangements according to her physical condition and flexible work from home. This support is comforting and warm to her.
The high growth of business is inseparable from the continuous construction of an "inclusive workplace".
Over the past four years, FrieslandCampina's China business has continued to grow by double digits, thanks to the continued development of a diverse, equitable and inclusive workplace. Xu Yaodong, Vice President of Chinese Human Resources at FrieslandCampina, explains: "A diverse team brings richer perspectives and resources, but this is only the first step. To retain people, promote their integration, and truly identify with the corporate culture, is the real test of management internal skills. HR teams need to do more meticulous work to thread the needle. ”
Xu Yaodong at the internal training meeting
FrieslandCampina China provides an equal and fair workplace environment for all employees, and women have equal and fair work opportunities and room for improvement. Xu Yaodong believes that "leadership" does not discriminate between men and women, and FrieslandCampina has always adhered to zero gender bias, and pays more attention to ability matching, leadership and values. Jean, who was born in 85, became a director within three years of joining FrieslandCampina China, and exported abroad to support the multicultural development of the headquarters, which is also a reflection of FrieslandCampina's corporate culture orientation and focus on the cultivation of female talents.
By creating a diverse, equal, and inclusive culture, female employees feel more at ease and more fully engaged in their work. At FrieslandCampina, 61 per cent of our employees are women, and half of our management team is women. FrieslandCampina's Meso brand is aimed at mothers and babies. Female employees are more able to stand in the position of female consumers, empathize with them, and bring better products and services to Chinese mothers and babies.
Chen Ge, President of FrieslandCampina China, is with first-line beauty consultants
Care and nourish the growth of contemporary women in public welfare
As a company that moves forward with love, FrieslandCampina also actively undertakes corporate social responsibility and continues to care for and nurture the growth and development of contemporary women. In 2016, FrieslandCampina China launched strategic philanthropy and corporate social responsibility initiatives, and joined hands with the China Rural Development Foundation to launch the "FrieslandCampina Confinement Lady" project. Up to now, 3,034 women in poverty-stricken areas have been trained to become professional confinement and childcare sisters, which has significantly improved the life and social status of poor women, and also reduced the child-rearing pressure of urban working mothers.
FrieslandCampina has always been concerned about the psychosomatic health of mothers, and launched the Friso Psychosomatic Health Research Institute in 2022 to build a platform and carry out science popularization by promoting medical academic research on maternal and infant psychosomatic health, so that the research results can benefit more maternal and infant groups. In 2023, in order to encourage the rise of more young women, FrieslandCampina launched a campus challenge to encourage young people in school to develop branding ideas for "women's sports nutrition" and arouse widespread attention to women's health.