Signaghi Wine Town, Georgia, source: photo.com
On April 11, according to CCTV News, Chinese Ambassador to Georgia Zhou Qian and Georgian Foreign Minister Darchashvili signed an agreement on mutual visa exemption for ordinary passport holders in Tbilisi.
According to the agreement, holders of a valid Georgian ordinary passport or a valid ordinary passport of the People's Republic of China are exempt from visa requirements for entry, exit or transit of the other party for a single stay of not more than 30 days and a cumulative stay of no more than 90 days for every 180 days.
At present, there are direct flights from Urumqi to Tbilisi, the capital of Georgia, operated by China Southern Airlines, four times a week. Qunar data shows that at present, there are direct flights from Urumqi to Tbilisi, the capital of Georgia, with a price of about 3,000 yuan.
On the online travel platform, Georgia, Azerbaijan, Armenia composed of the "Caucasus Three Kingdoms" 10-day tour, 12-day in-depth tour is a popular route, half an hour after the news was announced, on the Ctrip platform, Georgia-related keyword search popularity increased by 3% compared with the previous day, Ctrip international version of the Trip.com, Georgian tourists search for China-related keywords search popularity increased by more than 6% compared with the previous day.
It is understood that Georgian special buns, Azerbaijani Caspian Sea grilled fish rice, Armenian grilled trout are special delicacies.
Ecological map of China's online travel industry chain
Online tourism is a new type of tourism business model born with the development of the Internet, which refers to a business model in which tourism consumers book tourism products or services from travel service providers through the Internet and obtain tourism resources through online payment or offline payment.
The upstream of the industrial chain of China's online travel industry mainly includes comprehensive groups such as Wanda Group and HNA Tourism, as well as single product groups such as BTG Hotels, Jinjiang Inn, International Airlines, China Eastern Airlines, and Huangshan Tourism. The midstream is mainly an online and offline platform for the integration and distribution of tourism products, of which the offline distribution channels mainly include CYTS, Zhongxin Tourism, Hong Kong China Travel Service, etc., and the B2B platforms mainly include Xinlvtong, Titan Cloud, etc.; B2C platforms mainly include Ctrip, Qunar, Intra-city Travel, Tuniu, etc.; The downstream is mainly media and marketing, mainly Douyin, Weibo, Mafengwo, WeChat, etc.
The number of online travel users in China is expanding year by year
With the vigorous development of tourism in mainland China, coupled with the steady increase in Internet penetration, the online travel industry in mainland China continues to develop. Online tourism companies actively cooperate with the supply side of tourism resources, and the degree of integration between the two sides has been continuously improved, and they have successively launched tourism products that are much more cost-effective than the traditional tourism industry, people's recognition of online tourism has gradually improved, and the marketing platform has continued to grow and develop. As of June 2023, the number of online travel users (travel bookings) in mainland China has reached 454 million, and the internet penetration rate has reached 76.4%.
China's online travel market is growing rapidly
With the improvement of people's living standards and the growth of travel demand, the size of the online travel market is expanding. Online travel platforms are constantly introducing new technologies and innovative models to improve service quality and optimize user experience. As the market competition landscape continues to change, some excellent platforms stand out from the competition and become the best in the industry. At the same time, some small platforms are also gradually emerging in continuous innovation and efforts, becoming a cutting-edge force in the market. In the future, the scale of China's online travel market will still grow at a high rate, and it is initially estimated that by 2029, the scale of China's online travel transactions is expected to exceed 1.9 trillion yuan, with an average annual compound growth rate of 15%.
Looking to the future, forward-looking industry research believes that with the diversification of consumer needs, personalized tourism services will gradually become the mainstream. With the help of artificial intelligence and big data technology, the online travel platform will customize travel routes, hotels, air tickets, etc. according to the interests and needs of consumers, providing more intimate and convenient services. In addition, in the future, online travel platforms will be integrated with finance, education, medical and other fields to expand business scope and service areas. For example, online travel platforms can work with financial institutions to launch travel loans, insurance and other products to provide tourists with more comprehensive financial services. It is possible to cooperate with educational institutions to launch research travel products to provide tourists with a richer educational experience. At the same time, online tourism will develop in the direction of smart tourism, social tourism and green tourism.
In addition, CITIC Securities issued a research report saying that it is expected that the growth rate of domestic tourism will fall back and return to normalization under the base effect in 2024, and the recovery of inbound and outbound tourism is still a relatively clear trend. Looking forward to the tourism market in 2024, the brokerage believes that although the growth rate of domestic travel is expected to decline under the base effect, the demand will remain stable, and the recovery trend of outbound travel is clear, the visa policy is favorable, and the long Spring Festival holiday is expected to promote the Spring Festival outbound travel market to usher in a better-than-expected performance. It is recommended to pay attention to tourism-related OTAs, outbound travel, hotels, scenic spots, and duty-free sectors.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect Forecast and Investment Analysis Report of China's Online Travel Industry" by Qianzhan Industry Research Institute
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