Preface
At the Redmi Turbo 3 launch event on April 10,
In the PowerPoint presentation presented, Redmi incorrectly labeled the Honor 100 Pro's processor as a third-generation Snapdragon 7.
Loading...
Video source: @Caijing.com Selection
This mistake was discovered by Wang Teng, general manager and spokesperson of the Redmi brand, and an immediate apology was made at the meeting.
Subsequently, voices appeared on the Internet saying that Xiaomi should apologize three times.
Web sources
In response, the Honor product manager responded on Weibo that he did not have to apologize three times.
Jiang Hairong-Harrison, CMO of Honor China, also reposted the Weibo,
pointed out that the announcement on the Internet that Honor urged friends to apologize was all forged, implying that this matter does not need to be overly investigated.
Web sources
The event passed
1. PPT error at Redmi's press conference.
2. Wang Teng's immediate apology.
3. Netizens asked Xiaomi to apologize three times.
Web sources
4. Honor's official response, saying that it does not need to apologize three times.
5. Honor CMO Jiang Hairong-Harrison emphasized that the apology request announcement on the network was faked.
Web sources
Hot comments from netizens
Netizen 1: The boomerang came back in two days, Xiaomi is too embarrassed
Isn't it even more hateful to deliberately market with other brands!
Netizen 2: People do it on purpose, and they say that they are friends xxx, but they don't specify what it is
Netizen 3: If you really want to read more books, you can say that the mistake is deliberate, my problem
Netizen 4: The boomerang came back so quickly
Netizen 5: Wouldn't this kind of painless apology be too informal? Will Redmi also issue a formal apology letter?
Hahaha, others made a mistake and immediately apologized, you look at Zhiji again, after the press conference, I posted on Weibo, the format was not right, and the follow-up apologized while moral kidnapping. Wang Teng obviously taught Zhiji how to apologize
Netizen 6: This apology is not formal enough, I don't accept it for Glory
Latest developments and reports
At the moment, the incident appears to have subsided, and there are no further public arguments or actions on either side.
Honor's response shows a generous attitude towards industry-friendly competition,
And Redmi's immediate apology also reflects a responsible attitude towards mistakes.
Web sources
How did this event affect the brand image?
In the case of Redmi, an immediate apology may help mitigate the negative impact of the mistake.
It shows the integrity and responsible attitude of the brand.
For Honor, the generous response may have enhanced the public's favorability of the brand, demonstrating the brand's maturity and confidence.
Web sources
What should be the attitude of companies in the face of a PR crisis?
When facing a public relations crisis, enterprises should adopt a proactive, sincere and responsible attitude.
Immediately apologizing, admitting mistakes, and taking steps to correct them is an effective way to deal with a PR crisis.
At the same time, maintaining generosity and not over-pursuing is also a manifestation of maintaining industry harmony.
Web sources
What do you think of netizens' requirements for the number of apologies from enterprises?
Netizens' demand for the number of corporate apologies may stem from the pursuit of fairness and justice.
But overemphasizing the form and ignoring the substantive solution is not conducive to the solution of the problem.
It is important that companies are able to honestly admit their mistakes and take steps to avoid similar problems from happening again.
Web sources
Social repercussions and public opinion
The public generally recognized Honor's generous response and Redmi's immediate apology,
It is believed that this is a manifestation of healthy competition between enterprises.
At the same time, this incident has also sparked discussions about the impact of corporate public relations and online public opinion.
Web sources
The editor has something to say
Although the incident was caused by a small mistake,
However, through the proper handling of both sides, it did not evolve into a bigger public relations crisis.
It reminds all businesses of the importance of detail management in a highly competitive market environment.
Web sources
And an honest and responsible attitude in the face of problems is the key to maintaining the brand image.
At the same time, it also shows the friendly competition within the technology industry, which is a positive promotion for the development of the industry.
What are your thoughts on this?
#评论区##网友##荣耀##小米##荣耀回应小米道歉: Not necessarily three times#
Previous Recommendations:
It's a big fuss, the woman has been detained for throwing excrement from the 10th floor many times, and I'm going to die laughing in the comment area