Recently, the new Xiaomi SU7 car is really hot! Before the production line came down, someone drove it as a Didi driver. As soon as this incident came out, the online discussion was too hot. Everyone was shocked, what did the owner of the car think? Some people joked that the car could be beaten, but it had to be driven by itself.
Xiaomi is really playing big this time,They just launched the Xiaomi SU7 car,Our rice noodles are still waiting for the production progress,Some people have begun to use it to run Didi,This speed,It's as fast as scanning the QR code to paying for the mobile phone NFC induction。
Here's the thing, after this car went on the market, it was like a brand-name bag snapped up on Black Friday, and it was sold out all at once. Not only Xiaomi fans, but even passengers who usually only care about whether they can get a taxi smoothly have a lot of discussions about this news.
Going out to take a taxi is normal for us, but if the Didi you hit is a shining Xiaomi SU7, what will you think?
The launch of Xiaomi SU7 is undoubtedly a refresh of the travel market, just like putting a high-end computer into a car, and those drivers who are interested in technology will definitely not miss it.
Not only is this car full of technology, but its debut is also at an excellent time. Now it is the rapid development of science and technology, everyone's pursuit of novelty is almost to the extreme, the emergence of Xiaomi SU7 is undoubtedly adding a fire to the wave of this era.
Lei Jun, the founder of Xiaomi, this action can be said to be inconceivable to guess his cards. Most of the new cars are launched through brand activities and large-scale advertising bombardment, and then slowly move towards the market.
Lei Jun chose to find a different way this time, and he used practical actions to tell everyone that Xiaomi SU7 is not just a car, it can also become a convenient tool in your daily life.
This unexpected marketing strategy is directly saying: "Our car can not only be bought, but also used as Didi." ”
Let's go back to the owner who drove the Xiaomi SU7 and ran Didi. His appearance is like adding fire to this marketing battle.
Some people are amazed by the rapid popularity of Xiaomi cars, and some people are curious about the brain circuits of Didi drivers. Can you imagine sitting in a car equipped with the latest technology, and the driver is actually the owner himself, and he has just bought the car?
The owner of the Xiaomi SU7 runs Didi, which is undoubtedly a microcosm of the combination of "sharing" and "technology" in this era. Behind this, it is not only personal behavior, but also reflects the new means of corporate marketing. Lei Jun's marketing strategy this time is not to show us with practical actions that Xiaomi can not only make mobile phones, but also cars?
As for the owners of the Xiaomi SU7, their ideas are more direct. The car can be taxied, but it must be driven by yourself. This sentence sounds like a joke, but it actually speaks to the hearts of many car owners. When they buy a car, in addition to enjoying the convenience brought by technology, it is more important to enjoy the fun of driving. And when this car becomes Didi, the roles of passengers and drivers suddenly change, this novel experience and feeling is indeed unprecedented.