Canned food, as a packaged food with strong portability and long shelf life, has been deeply rooted in the hearts of Western countries. However, as the world's largest canned food producer, Chinese's use and consumption of canned food are far from satisfactory. As a country that can produce canned food efficiently, why do we always export more canned food than sell it domestically?
In fact, as early as the Northern Wei Dynasty, China already had a primary form of canned food. But canning technology in the true sense of the word originated from the invention of European countries in the early 19th century. The outbreak of the two subsequent world wars led to its rapid popularity, while the continent was mired in protracted wars and the canning industry lacked development.
It was not until after the founding of the People's Republic of China in 1949 that the central government vigorously supported the state-owned canned food enterprises. Unlike the West, China's canned food has been tasked with exporting from the beginning, and its integration into domestic consumer demand has been relatively slow. In addition to this, China's long-standing smallholder economic model is also an important reason for the impact.
Compared with Western industrialized countries, the per capita income level of the mainland is low, and it is difficult for imported foods such as canned food to replace the taste of fresh ingredients, and the importance of freshness by Chinese has also become an important factor. Compared with European and American countries, the mainland has relatively insufficient time to promote canned food, and the impact of consumption inertia is also great. This makes the Chinese less aware and accepting of canned food.
Nowadays, the mainland's economic level has improved, and the per capita income has increased significantly, but the people's consumption structure of canned food has not been improved at the same time. The influence of traditional concepts and lifestyles is still the same, and the ability of domestic canned food companies to control freshness and taste cannot fully release the potential of canned food.
The mainland has always paid attention to exports, and canned food enterprises are focusing on export pricing production, and the proportion of domestic sales is low. Historical factors, cultural differences and business models constitute the framework of the reasons for the "light production but not eating" of canned food in mainland China. The solution requires the government to integrate resources to strengthen publicity, and enterprises need to pay attention to domestic demand and improve product quality.
Improve standards and specifications to ensure product quality. Canning enterprises should also actively transform and upgrade, using more advanced technologies, such as vacuum cleaning, to ensure the freshness of ingredients. Develop product series with regional characteristics, enrich varieties, and pay attention to the deep integration with catering and other channels to facilitate consumption scenarios.
Only when the government and enterprises work together and fulfill their responsibilities can the mainland canned food industry truly realize the upgrading and leap from export-oriented to consumption-oriented. Of course, we also have very strong domestic sales, take canned yellow peaches as an example, it is the favorite of many Chinese people, especially our friends in the Northeast, it can be said that it is the degree of white moonshine!