Sources: All information stated in this article is based on reliable information, and is summarized at the end of this article.
The output accounts for 1/4 of the world, and the products are exported to nearly 200 countries and regions, and it is recognized as the world's most important canned food producer and exporter.
Since Chinese canned food is so popular abroad, why do Chinese people "not buy it"?
China's canned food overseas "top stream"
In 2022 alone, China's canned food exports reached 3.125 million tons, with an export value of 6.89 billion US dollars, totaling 47.3 billion yuan, an increase of 12% and 22% year-on-year respectively. According to the data of the China Canned Food Industry Association, the data has hit a new high in recent years.
The popularity of Chinese canned food in overseas markets can be described as a wave.
As a consumer product for daily diet, the per capita annual consumption of canned food in Europe and the United States can reach 21 kg to 33 kg, and the total annual supply of canned food in the world alone is close to 50 million tons, with more than 2,500 varieties.
The slogan of the small canned food market is also shouted.
And because of the popularity of this small canned food in the international market, China is recognized as the world's leading producer and exporter of canned food.
However, in fact, the mainland in the 20 years from 1995 to 2015 is the most rapid development of the canned food industry, when the annual growth of canned food from one million tons to the later growth of 10 million tons can be said to occupy most of the market, exports are also from hundreds of thousands of tons to more than one million tons.
This amount of income is naturally doubled, and the mainland is recognized as the world's factory, and the status of this export canned food is becoming more and more stable in the world, which is why the mainland's export of tomatoes, yellow peaches and other canned food occupies an important position in the world market supply chain.
This export volume is large, and it also occupies an advantage in the overseas market, and the mainland's canned food sells well in nearly 200 countries and regions around the world, and the mainland's own output alone accounts for 1/4 of the world.
So how does China capture overseas consumers by borrowing canned food?
Cheap and fine.
In fact, the mainland's own canned food production occupies 1/4 of the global market, but among them, the price is cheap, and the price occupies a certain proportion advantage.
According to the export data, it can be found that the price of canned food in the mainland is about 2.2 US dollars / catty, compared with the canned food price market in the foreign market, the price of canned food in the mainland belongs to the cheap series.
Canned fruits, there must be fruits, but canned fruits and fruits are two commodities after all, for example, if the European and American countries are affected by inflation, the price of fruits and vegetables will rise sharply, which will have an impact on life.
In comparison with these two, canned fruit has become one of the sweets.
After all, a canned food is 2.2 US dollars / catty, and fruit is 5 US dollars / catty or even more expensive.
After all, who wants to give up a good and cheap product to choose a fruit that is more expensive than usual and has no value for money?
And there are many kinds of canned food in the mainland, not only limited to fruits, but also canned vegetables.
For example, this tomato, as an indispensable food in the international market, once the international production of tomatoes is broken, China, as a major tomato exporter, will also occupy a great advantage.
In addition, Europe and the United States have always had a tradition of consuming canned food, and the long-term inflation in the West has remained unchanged for a long time, and China has a wide variety of canned food, delicious taste, good quality and low price, so it naturally occupies most of the overseas market.
It's just that the foreign business is booming, and even the domestic canning factory needs a large number of factory workers who produce canned food, why is the domestic market not enthusiastic about this "canned food"?
A big country producing canned food, a "small country" consuming a "small country"
First and foremost is the price.
In the 70s of the last century, a bottle of canned fruit was sold for seven or eight cents, and the price of a pound of pork was five cents to one dollar.
Nowadays, the market price is basically stable at least 10 yuan, and the number of grams is basically floating at 200-400 grams, which is as many netizens said, a dozen canned food and a dozen can sell a few catties of fruit.
The price-performance ratio is naturally the latter.
The price-performance ratio is not accepted by the public, and the canned food in the domestic market is naturally compressed.
In addition, it is not uncommon to say that canned food contains preservatives, and the aspartame in it can cause brain cancer, which has been criticized because of the price, and the canned food is "unhealthy" The statement has arisen, and the public naturally has a more serious stereotype of this can.
But in fact, the China Canned Food Industry Association "cracks down on counterfeiting": canned fruits in supermarkets are equipped with relevant ingredients and nutrients, and none of them contain preservatives.
The basic technology used in the production of modern canned fruit is instantaneous high-temperature sterilization technology, that is, to kill the spoilage bacteria and pathogenic bacteria of fresh fruits and inactivate enzymes, eliminating the factors that cause fruit spoilage.
The canned food is packaged in a vacuum seal, which prevents the fruit in the can from coming into contact with bacteria in the air, which prevents the fruit from being contaminated by bacteria and spoiling.
The claim that aspartame can cause cancer is also groundless, and the National Cancer Institute said that there is no evidence of any relationship between sweeteners and human cancer.
Aspartame is a non-carbohydrate sweetener that is a safe sugar substitute and meets the continental food testing standards.
Of course, in addition to this, there is also the market economic impact of the general environment, as well as the cold chain industry chain to ensure the quality of food, etc.
But in the final analysis, the market still needs to think about how to control prices, ensure quality, and do a good job in supply, if this can reshape the domestic market, focus on consumer needs and habits, and seize domestic consumers.
Resources:
Small cans also have a big market - China Industry Network
How to go to the big world with small cans - China Quality News
Is there any preservatives in canned fruit? Is it really brain cancer? Chinese brand and anti-counterfeiting, CNKI
"Small cans" have become a "big weapon" to break the circle in the international market, International Business Daily, 2023, CNKI
Canned food industry to take advantage of the trend in 2023, Consumer Daily, 2024, CNKI
The export volume is nearly 50 billion yuan! Why is China's canned food so popular overseas?—— Guangming Net
Why is it difficult for canned products to get on the Chinese table in overseas markets?—— China Economic Net
China's canned food "really fragrant": hot sales in many overseas countries, export volume to maintain a growth trend - global network