Endorsed by the big factory, the new "volume king" in the micro car is here!
In order to lose weight goals, the author recently ran all over the community, helpless occupational disease, always love to observe the roadside parked cars, this look found a strange phenomenon - a lot of roadside parked Mercedes-Benz, BMW accumulated a lot of fallen leaves, but a micro-car wiped bright.
As soon as I arrived at the office, I found that the big boss's X5 had been replaced with QQ ice cream, I don't know if it was because of this cute car, the leader in the suit and leather shoes on weekdays changed into a casual wear, and he was more than ten years younger.
As the saying goes, there are three treasures of micro cars, that is, "flexible, economical, easy to park", in downtown Shanghai, driving Mercedes-Benz, BMW or other luxury cars out of the street, is no longer a pompous thing, but a micro car, can help young drivers easily cope with traffic congestion, but also let many Bao Ma groups can easily take their babies to travel, found a fashionable life partner.
However, the new generation and young white-collar workers who are accustomed to a comfortable life do not eat the "only sell 30,000 yuan, what kind of bicycle do you want", especially in the market involution, for micro cars, young people have also begun to pay attention to the quality of travel.
This is not a fantasy - only 30,000 yuan starts, QQ Ice Cream Youth Edition can really match you with a "bicycle".
What has changed in Chery QQ Ice Cream Youth Edition?
For microcars, many people can be described as both loving and hating.
What I love is its three characteristics, and what I hate is the cheapness and safety of the microcar. To sum it up bluntly, firstly, the interior is full of plastic, and the lack of configuration support, it is a bit difficult to travel with friends; second, due to the lack of airbags and various warning systems, it is not safe for children to get into the car; third, due to the cramped space, insufficient battery life, etc., the practicality of some products is indeed not enough.
In this way, in the eyes of many people, the micro-car is just a soulless means of transportation, equivalent to a "soft seat bus", take a friend around him, after driving to the residential building, he has no interest in sitting in the car, and goes straight to the house to bring up the baby and work the housework.
So, why can Chery QQ Ice Cream Youth Edition be "pampered" by my boss unexpectedly?
First, the new car solves the core problem, that is, the micro-car is no longer just a means of transportation, bringing a new choice of life that is not compromised.
Among the new product upgrades, the most noteworthy thing about Chery QQ Ice Cream Youth Edition is the upgrade of six comfort configurations, which include reducing wind noise, upgrading seat softness, increasing the visibility area of door glass defrosting, increasing the width of rear seats, adding a new USB C port and upgrading the space of the glove box.
This contains two meanings, on the one hand, Chery QQ Ice Cream Youth Edition tries to strengthen the practicality and improve the scene adaptability of the product, through the expansion of space and the increase of the field of view, the micro car can help consumers in more scenarios such as shopping, short-distance multi-person travel and haze driving, etc., on the other hand, it is to build a more personal and private space, with a new upgrade of softness increased by 39.36%, comfort increased by 2.58% The seats, as well as the highly configurable attributes of the vehicle itself, the micro-car can better alleviate the fatigue of commuting and provide good fun.
Second, the micro-car will be value-oriented, rather than cost-effective.
In fact, this product is new, Chery QQ Ice Cream Youth Edition has four major upgrades, namely the quality and comfort upgrade mentioned above, the interior upgrade, the new version, and the new color, but in terms of price, it has maintained the original price range of 29,900 yuan-43,900 yuan.
In addition to pulling the cost performance to the extreme of the microcar, QQ Ice Cream Youth Edition also has another purpose, that is, by taking into account all aspects of design, comfort, practicality and safety, to solve the user's worries about buying a car, and at the same time release more goodwill to young users and mothers, so as to further stimulate the vitality of the microcar market.
From the perspective of the overall market, the penetration of new energy in the A00 market has been basically completed, the market volume tends to be stable, and the growth rate is no longer as wild as in the past. After going through the stage of savage growth, the problem of micro-car is gradually exposed, and it is urgent to establish new standards, and QQ Ice Cream Youth Edition provides the answer with two characteristics: all-round product power and focus on new users.
Why do young people need an ice cream?
In fact, it seems that micro-cars are a better choice for young people, but the actual situation is that a large number of micro-cars are actually being consumed by the "boss" or the middle class, or the choice of third- and fourth-tier small cities, and young people in first- and second-tier cities are staying away from micro-cars.
The core reason is that it is difficult for micro-cars to solve the more complex travel needs of young people, for example, a large number of products on the market have a range of up to about 150km, and at the same time, the efforts in safety, space and interior are insufficient.
As a result, car companies are unwilling or even afraid to shout the slogan of "making cars for young people", after all, young people are much more difficult to serve than middle-aged and elderly people. However, the new Chery QQ Ice Cream Youth Edition has once again proposed this positioning.
If the product upgrade and innovation mentioned above is sincerity, then the hard power of making cars endorsed by Chery in QQ Ice Cream Youth Edition is the confidence.
For example, in terms of battery life, the mainstream products on the market are about 150km, while the Chery QQ Ice Cream Youth Edition has a range of 205km. Generally speaking, the round-trip mileage of short-distance tours is usually about 300km, in fact, many products are difficult to support a one-way trip in the scenario of shrinking battery life due to objective factors, but Chery QQ Ice Cream Youth Edition leaves more leeway. At the same time, it has three major characteristics: 10kW fast charging, 30%-80% full charge in 75min, 13 APP remote vehicle control, and ultra-low energy consumption as low as 5 yuan per 100 kilometers, which can solve the problems of young people.
Furthermore, in terms of space, Chery QQ Ice Cream Youth Edition has brought better values in terms of vehicle height and width compared with a popular product, which can make the driving of the micro-car more stable and solve the problem of internal depression in the micro-car. At the same time, through the exquisite design, QQ Ice Cream Youth Edition also has 2+2 space free combination, which can liberate the rear space to help large luggage, and has 20 storage spaces, so that the placement of carry-on items is more comfortable.
From the above two points, it can be seen that Chery New Energy is full of thinking about micro-cars, and will never attract users with simple cost performance, which is also an important reason for stimulating the vitality of the micro-car market.
In addition, there is another embarrassing point of the microcar, that is, the safety mentioned above.
In fact, the potential audience of the microcar is very wide, especially for female users, the smart and easy-to-use microcar is a big help in daily life, but it is due to the lack of safety that it is difficult for the microcar to meet the needs of such users.
In terms of the Bao Ma group, their car radius is not large, often in shopping, sending babies back and forth, micro car is a very suitable car purchase answer, but this kind of people have higher requirements for the safety of the product, by no means a few airbags can answer.
Chery QQ Ice Cream Youth Edition is based on high-strength steel to build the body, and at the same time there is Chery's endorsement of the three-electric safety as protection, on this basis, such as high-definition reversing image, rear child safety seat interface, ABS+EBD and low-speed pedestrian warning system and other active and passive safety strength can stand the test, which is very rare in the market class.
Of course, whether it is for the Bao Ma group or young people, the new Chery QQ Ice Cream Youth Edition has a common attraction point, that is, the new car's added azine green with dragon-shaped latte color, as well as the new anti-fouling dark interior color and dragon drawing wealth UI theme. Working the color and design of the microcar, although it is common, the dragon-shaped latte art is quite suitable for the occasion and can be seen as a more ingenious approach.
Is now the best time to buy a car?
For the purchase of a car, users at this stage have certain doubts, that is, "will the price of the vehicle be reduced after purchase, and it will be a leek for no reason".
Here we have to mention the benefits of the endorsement of large manufacturers, from Chery's consistent practice, basically there is no such phenomenon, even if the price is reduced, Chery will give preferential treatment to old car owners. At the same time, the new price of Chery QQ ice cream youth version of 29,900-43,900 yuan is basically the lowest price compared with the same level of micro cars, especially the real materials such as rigid materials and seats, which are really rare in products of the same level.
Another confusion lies in the financial policy of Chery QQ Ice Cream Youth Edition.
Judging from this new offer, QQ ice cream has a total of 4 gifts, namely anniversary gifts, smart driving gifts, care gifts and new gifts, combined analysis, the value of each gift is about 9000 yuan, which is equivalent to a brand new iPhone, or all the expenses of a long-distance trip.
If the value of the car purchase gift is included, then a new QQ ice cream youth version, the price is only about 15,000 yuan, which can be said to be the new volume king in the micro car - of course, the volume of the king is not only the price, but also the design, safety, practicality and comfort of the four aspects.
There is a text to say
Chery QQ Ice Cream Youth Edition, through the hard-core innovation in the four levels of design, configuration, space and comfort, can be said to have made the "competition for hegemony" situation of micro-cars the finale. Of course, if you can catch up with this wave of car purchase privileges, then the coolness of the "finale" will undoubtedly be stronger. From car-free people to car-owning people, the lives of young people and mothers can also change. (Written by丨Ouyang)