The 2024 Fall/Winter China International Fashion Week and Shanghai Fashion Week have recently come to an end. Following the popularity of the horse-faced skirt, the "new Chinese" clothing is constantly dynamic in this season's fashion week schedule.
There is no clear definition of "new Chinese" clothing, which can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends", and the common features include the design of elements such as buckles, stand-up collars, cloud shoulders, and oblique plackets, and the use of clothing fabric patterns such as Song Jin and Xiangyun yarn.
With the advent of spring, the reporter found that in the clothing market around the country, "new Chinese" clothing continues to be popular.
Wearing a hoodie with satin shoulders, a Song Jin jacket with jeans, and an embroidered shirt with a horse-faced skirt, the reporter visited various places and found that "new Chinese style" has become a popular password for spring and summer clothing.
Lili, the owner of the women's clothing store, said that since last year, the clothes of the national tide have been more popular, and the store can sell more than 10 pieces a day.
Consumer Pang Naihong said: "The clothes of the national tide are very good-looking, the fabrics are also very comfortable, and they can be worn on various occasions." ”
Spring travel, wearing "new Chinese" clothes to take pictures and "check in" has also become a popular fashion.
The scale of the "new Chinese" clothing market
up to 1 billion yuan
It can be seen that the "new Chinese" trend, which integrates traditional Chinese elements and shows in a modern form, is in the ascendant in the north and south of the Yangtze River.
According to data from the China National Textile and Apparel Council, the scale of the "new Chinese" apparel market will reach 1 billion yuan in 2023, and the total transaction volume of related products has increased by more than 100% in the past three years. Since January this year, the search volume of "new Chinese style" and "Song Jin" on the Internet sales platform has increased by nearly 6 times and nearly 20 times respectively month-on-month.
"New Chinese" clothing is selling well
The demand for orders and accessories has increased
Guangzhou White Horse Garment City is one of the country's largest clothing wholesale distribution centers, the reporter saw that the store "new Chinese" clothing occupies the main position in the window, and the order volume of some stores has been scheduled to mid-April.
Jin Yanni, general manager of Guangzhou Baima clothing market, said: "With the increasing cultural self-confidence of the Chinese people, from the beginning of this year to the present, the sales of "new Chinese" clothing are expected to increase by about 15% year-on-year compared with last year. ”
As the "national tide" and "new Chinese" clothing continue to be popular, the matching Chinese buttons were once in short supply. Since the beginning of spring, many button enterprises in Wenzhou, Zhejiang Province have increased investment and accelerated production.
Gao Qian, chairman of Wenzhou Gaoerda Button Jewelry Co., Ltd., said: "The demand in the market is too great, and we have 2-3 local manufacturers, and now there are 7-8. ”
Source: CCTV
Editor: China Yarn Network New Media Team
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