Maker style
The "Maker Style" column invited the city's various districts to share their entrepreneurial stories, tell their own journeys, and encourage entrepreneurs to base themselves on reality, bravely pursue their dreams, and set sail.
Wang Lijuan
Founder of Shanghai Hydrogen Children's Clothing Technology Co., Ltd., Shanghai Intermediate Arts and Crafts Artist, Master of Art Design from Donghua University. He has been deeply involved in the garment industry for many years, with a professional academic and technical level, especially familiar with the underwear industry; With more than 15 years of experience in the underwear and children's clothing industry, he has worked in a domestic listed children's clothing company for many years, obtained a number of clothing patent authorizations, and written a number of underwear-related project reports. In 2022, Shanghai Hydrogen Children's Clothing Technology Co., Ltd. was founded, focusing on light technology children's anti-allergy underwear to provide children with a comfortable and secure wearing experience.
The original intention of entrepreneurship: to design intimate products that make children feel comfortable
Wang Lijuan, a professional children's clothing designer, felt guilty when she found out that her child was injured due to discomfort in her underwear. At that time, most of the children's underwear on the market still used traditional designs, and it was difficult to avoid similar problems. In order to design intimate products that are suitable for children's delicate skin, comfortable and non-allergic, Wang Lijuan began to conduct in-depth research and thinking, and finally founded the hydrogen children's clothing brand.
The long-term dedication has won the affirmation of many children and parents. "The foreign model who wore our underwear quietly told her mother that our underwear was very comfortable and asked her to come to our store to buy it. There is also the mother of the child's classmate, who told us after the child wore our products, and the child said that he would only wear our products in the future. Wang Lijuan was very moved by the feedback from consumers, and at the same time, it also strengthened her confidence and determination to do a good job in children's underwear.
Entrepreneurship assistance: The entrepreneurial service team helps the development of enterprises
Prior to the official launch of Hydrogen Children's Apparel Technology Co., Ltd., Wang Lijuan and her team invested more than two years to focus on solving the pain points of consumer demand, optimizing product design and creating unique competitive advantages. In 2022, the company will officially register and settle in the innovation and entrepreneurship incubation base for college students of Shangchuanghui Donghua University. Understanding the financial challenges faced by Hydrogen Child in the start-up stage, the entrepreneurship service team of Changning District Employment Promotion Center provided door-to-door service as soon as possible to interpret the social insurance subsidy, start-up guarantee loan and interest discount policy of the start-up start-up organization, help Hydrogen Child successfully apply for social security subsidies, and assist Hydrogen Child to establish contact with financial institutions to fully prepare for the enterprise to apply for loans. At the same time, Shangchuanghui provided the support of the Shanghai College Student Science and Technology Entrepreneurship Fund for Hydrogen Children, and approved a financing of 300,000 yuan, which effectively alleviated the financial pressure in the start-up stage.
In order to further improve product quality and brand competitiveness, the base assisted Hydrogen Child to establish a cooperative relationship with Donghua alumni enterprises, and introduced the "Leafclock Renewal Standard" intelligent bio-label technology, which can accurately detect the best use period of children's underwear, injecting scientific and technological elements into the product. In addition, through the "Shang Chuanghui Public Welfare Partner" activity, the base matched Hydrogen Child with Chen Bangwei, MBA entrepreneur entrepreneurship mentor of Donghua University, and Hu Feifan, founder of Shanghai Chip World Technology Co., Ltd., who provided valuable advice and support to Hydrogen Child in terms of sales promotion and supply chain resources. In response to the business characteristics and needs of Hydrogen Child, the base has also formulated a personalized incubation enterprise development plan, and successfully promoted the commercial cooperation between Hydrogen Child and CY Extreme Single Product Collection Store.
With the expansion of business, the performance of hydrogen children on e-commerce platforms such as Tmall and Xiaohongshu has also become increasingly active, and higher requirements have been put forward in terms of talent recruitment, brand promotion and capital financing. The entrepreneurship service team of Changning District Employment Promotion Center continued to play a role as a bridge to provide suitable talents for enterprises, and recommended them to participate in the "Source of Good Entrepreneurship" and "Shanghai Silicon Alley" financing roadshow activities, which further expanded the market influence and brand awareness of Hydrogen Child.
Keep moving: more and better products for Chinese children
Since her establishment, Wang Lijuan has been adhering to the original intention of "creating comfortable oriental children's underwear with a craftsman mentality", she led the team to focus on light technology children's anti-allergy underwear, providing children with a comfortable and reassuring wearing experience, and is committed to becoming a new solution provider of children's functional clothing in the new era.
"In the next stage, our goal is to continuously consolidate our product foundation, marketing capabilities, and team structure, and unite more and better resources to provide more and better products for children in China." Wang Lijuan emphasized that in the future, the Hydrogen Child team will make unremitting efforts to solve more and more accurate pain points of consumers, and strive to become a new solution provider of children's functional clothing in the new era.
Details of the entrepreneurship policy