Birkenstock opens its first pop-up store in China
German footwear brand Birkenstock recently opened its first pop-up store in China's Zhangyuan, Shanghai, celebrating and paying tribute to its 250-year shoemaking heritage. In order to better interpret the three core values of practicality, quality and heritage, the brand has created 7 different functional areas in the Zhangyuan pop-up store, which will be open until July 24.
Copenhagen Fashion Week unveils the Spring/Summer 2025 lineup
Copenhagen Fashion Week (CPHFW) has announced that it has confirmed that 46 brands and institutions will participate in the Spring/Summer 2025 event. The event will take place from August 5 to 9 and all brands on the calendar have been approved by the Official Showcase and Presentation Committee and the Sustainability Committee.
On and PAF launch new shoes
Swiss sports brand On has partnered with South Korean fashion pioneer POST ARCHIVE FACTION (PAF) to launch the "CURRENT FORM 1.0" series. In the collaboration, the On brand focuses on performance and functionality, while the POST ARCHIVE FACTION (PAF) brand explores imagination and aesthetics, bringing together contradictory elements to bring new possibilities to running culture.
Van Cleef & Arpels hosts the "Treasures of Nature" High Jewellery appreciation event
Recently, Van Cleef & Arpels held the "Treasures of Heaven" High Jewellery Appreciation Event in Chongzuo, Guangxi. The appreciation retraces the treasure hunt of the brand's founders, the Albemarle brothers, in the 60s and 70s of the 20th century, and tells the story of the brand's unique passion and pursuit of individual gemstones, and the creations inspired by them.
H&M flagship store on Nanjing East Road in Shanghai was reopened
Recently, H&M's flagship store in Yuehui Plaza, Nanjing East Road, Shanghai officially opened. The newly upgraded flagship store consists of 4 floors of space with a fresh, bright and minimalist decoration style, aiming to create a shopping atmosphere that can tap into fashion and inspire. The refurbishment of H&M's flagship store on Nanjing East Road in Shanghai is an important part of the brand's continued investment in China in response to the demand for Chinese fashion consumption.