On March 26th, the 2024 brand summit of Shenwang Sanitary Ware with the theme of "Struggler 2024" came to a grand conclusion in Kunming, Yunnan Province, Wang Wenbin, general manager of Shenwang Sanitary Ware, Cheng Hui, marketing director of Shenwang Sanitary Ware, Liu Zhijun, deputy general manager of Zhongjie.com and boiling quality data, Chen Peijun, news director of sanitary ware, and dealer representatives from all over the country were invited to attend, reviewing the growth and glory of the brand, and witnessing the official march of Shenwang Sanitary Ware towards the brand 6.0 era.
At the same time of the summit, Shenwang Sanitary Ware commended the outstanding dealers who have made outstanding contributions in the past year. As the industry's chief new media, Sanitary Ware News interviewed the five outstanding dealers of Shenwang Sanitary Ware on the spot, starting from the front line of the terminal sanitary ware market, in-depth interpretation of the secret of Shenwang Sanitary Ware's success, and exploring the upward power of the brand.
Chen Peijun, news director of sanitary ware
A successful model of entrepreneurship for post-90s couples
Shao Yaxian, general manager of Yunnan Baoshan Shenwang sanitary ware
As a model representative of the successful entrepreneurship of post-90s couples, Shao Yaxian's criteria for choosing a bathroom brand are that young people like it and young people can afford to consume, which is also the main reason why he joined Shenwang Sanitary Ware. Later, in the process of store operation, Shenwang Sanitary Ware's high cost performance, after-sales guarantee and excellent product quality were widely recognized and praised by local consumers, which not only laid a solid foundation for market development, but also further strengthened Shao Yaxian's confidence in continuing to move forward hand in hand.
Shao Yaxian, general manager of Yunnan Baoshan Shenwang sanitary ware
Do a good job of service from the perspective of consumers
Qujing Lu Liang Shenwang Sanitary Ware General Manager Wang Hongcan
Before joining Shenwang Sanitary Ware, Wang Hongcan has been engaged in the bathroom industry for 8 years and is familiar with market demand and industry development. Shenwang Sanitary Ware's unique brand culture and product charm are the main reasons why he chose to join. From 2021 to the present, Wang Hongcan and Shenwang Sanitary Ware have gone through 3 years together, established a 180-square-meter store in Luliang, from 0 to 1, and then became a well-known local bathroom brand.
Qujing Lu Liang Shenwang Sanitary Ware General Manager Wang Hongcan
Impressed by the product, I have followed the brand for 14 years
Ling Qiuhong, general manager of Zhaotong Qiaojia Shenwang Sanitary Ware
After 14 years of following, Ling Qiuhong can be called a loyal customer of Shenwang Sanitary Ware. Talking about the original intention of joining, she said that she was moved by the products of Shenwang Sanitary Ware at the beginning. She said that after many consumers came to the store to compare the products, they all praised the novel style and super high cost performance, and loved it very much. For the way to win the market, she said frankly that it is necessary to do a good job in service first, make it easier to make transactions after establishing trust, and effectively solve after-sales problems from the perspective of consumers in the first time.
Ling Qiuhong, general manager of Zhaotong Qiaojia Shenwang Sanitary Ware
Expand home improvement channels and sink into the rural market
Shi Ruijun, general manager of Dali Binchuan Shenwang sanitary ware
The relationship between Shi Ruijun and Shenwang Sanitary Ware is not only because of the perfect support policies and service empowerment, but also because of its differentiated products and cost-effective advantages. Since the establishment of the store in November 2022, it has only taken him 2 years to lead the Binchuan store to the forefront of the Binchuan bathroom market. In this process, he adheres to the two-wheel drive of retail and home improvement channels, and actively sinks into the rural market while cooperating with decoration companies to continuously expand market share.
Shi Ruijun, general manager of Dali Binchuan Shenwang sanitary ware
Win a bumper harvest of sales and word-of-mouth
Zhou Jianhong, general manager of Xishuangbanna Jinghong Shenwang sanitary ware
In July 2023, Zhou Jianhong officially joined the big family of Shenwang Sanitary Ware, focusing not only on unique product styles, but also on brand pattern and landing services. In less than a year, Shenwang Sanitary Ware has a store of about 200 square meters in the local area, quickly opened the market, and won a double harvest of sales and reputation. Zhou Jianhong said that the timely response to consumer demand for new product upgrading, professional and considerate after-sales service and old customer referrals are the key to the Jinghong team to gain a firm foothold and stand out in the fierce market competition.
Zhou Jianhong, general manager of Xishuangbanna Jinghong Shenwang sanitary ware
For Shenwang Sanitary Ware, the dealer and the brand are two-way running, and they are also mutually successful. Driven by the value of this kind of manufacturer collaboration, co-creation and sharing, Shenwang Sanitary Ware and the majority of dealers have achieved real mutual benefit and win-win results. In the future, Shenwang Sanitary Ware will gather momentum to work together, reshape the growth logic, and lead the national dealers to jointly write a new chapter of the "new era"!