High-end mobile phones mean high profits, and profits are very important for a company, not making money just to make friends with you I think it's a hooligan, such a company will not last long, of course, there will be no such mobile phone manufacturers. In the domestic mobile phone market, the high-end market has been dominated by Apple, in order to snatch food from Apple's mouth, major domestic mobile phone manufacturers have worked hard to climb the high-end market, trying to occupy a place in the high-end market, rather than sitting back and watching Apple take away most of the profits.
In fact, domestic mobile phones have been very successful in climbing the high-end market, such as OV, Xiaomi, Huawei, etc. have launched good mobile phones, and their sales and reputation are not low. When many people mention high-end, the first thing that comes to mind is the high price, but in fact, for domestic mobile phones, a mobile phone of more than 4000 yuan is already considered a high-end machine, and a 4,000-level mobile phone has completely surpassed Apple in terms of configuration and experience, and even a Pro-level iPhone, such as OnePlus 12, which ranks first in the cost performance of mobile phones above 4000 yuan in March 2024.
As a domestic high-end phone, the OnePlus 12 is very powerful in all configurations, and its release further proves the concept of OnePlus not compromised. In terms of specific configuration, OnePlus 12 adopts 2K oriental screen, this screen has been comprehensively upgraded from eye protection, touch to display, and has achieved a leapfrog experience, which can be called a model of domestic high-end mobile phones. In terms of specific configurations, it supports LTPO adaptive high brush, Dolby Vision, HDR10+, and a number of eye protection technologies.
In terms of imaging, the OnePlus 12 has reached a new high-end, integrating Hasselblad full-focal length super light and shadow images, making every shot have a Hasselblad texture. In terms of specific lenses, OnePlus 12 is equipped with 50 million Sony light metaphor LYT-808, 48 million super light and shadow ultra-wide angle and 64 million super light and shadow periscope telephoto. If you want to take excellent photos, the quality of the lens is very important, and it also depends on the adjustment and optimization of the manufacturer, and the OnePlus 12 is not bad in these aspects.
The large 5400mAh battery is not only large in capacity but also extremely durable, with a capacity of more than 80% after 1600 charging and discharging cycles, simulating daily use for up to 1.79 days! As for charging, there are not only 100W wired but also 50W wireless, which can be charged as you want for fast charging in all scenarios, which is more convenient and faster.
Performance as the core of a mobile phone, if you want to use it for a long time and have a good time, a high-end chip is indispensable, for which OnePlus 12 is equipped with the third-generation Snapdragon 8 flagship chip, everyone is familiar with the performance of this chip, which is currently the most powerful chip used in the Android mobile phone market. OnePlus 12 also has a lot of flagship experiences, such as ultra-linear stereo dual speakers, support for Dolby Atmos, listening to songs, watching dramas, and playing games are more immersive. Compared with cheap short-throw fingerprints, the ultra-thin optical screen fingerprint has a higher recognition area and a better experience. The USB3.2 Gen1 interface is faster for copying photos and videos.
OnePlus "vigorously produces miracles", the launch of OnePlus 12 has become the focus of the industry, and it has also rushed to the first place in the cost performance of Android phones of more than 4000 yuan in March 2024.