The brand marketing miracle caused by the Great Wall Cannon "Mountain and Sea Cannon": Dalilun and customized car tours
In today's competitive car market, it's no surprise that a top-of-the-line model sells for a high price, but the story becomes particularly compelling when it becomes a favorite of an internet celebrity and sparks a series of controversies and market reactions.
The top model of the Great Wall Cannon series, the "Shanhai Cannon", is priced at 300,000 yuan, which can be called a symbol of small luxury cars. However, the car was more than just a car, it became the starting point for a brand marketing miracle. Henan Jiyuan's Internet celebrity "Dalilun", with only one sentence of "Great Wall Cannon", has realized the arrival of his favorite things, thanks to the special commitment of the Great Wall Cannon official - to customize an exclusive "Dalilun Cannon" for Dalilun.
Great Wall Cannon's official move shows its superb brand strategy and traffic operation capabilities. By partnering with influencers to customize the vehicle, it attracted a lot of attention and discussion, bringing huge exposure and awareness to the brand. However, this strategy has also sparked controversy and reactions from netizens. Some netizens believe that the Great Wall Cannon pays too much attention to marketing and traffic, ignores the quality and performance of the product itself, and affects consumers' purchase decisions and experience.
At the same time, Dahlon showed joy and gratitude as one of the beneficiaries. However, he also faced the challenge of driving without a license, which sparked discussions about ethics and the law. There has been a controversy in society about the luxuries and costs of living a life, with some arguing that his lifestyle is too pompous and contrary to societal values, while others see him as the product of hard work and deserves respect and support.
It's not a simple car deal, it's a perfect combination of brand strategy and the power of the web. Through the cooperation with Internet celebrities, the Great Wall Cannon has demonstrated superb traffic operation capabilities.
The slogan "Great Wall Cannon" sparked controversy over the halving of the May Day holiday for thousands of people, demonstrating the endless possibilities of cyber power. Official data also shows that Dalilun's words drove the stock price of the Great Wall Cannon to soar, and the market value increased by tens of billions of yuan, while the orders for the Great Wall Cannon surged.
However, this has also sparked some discussions about the social value and cost. Netizens are worried about the impact of "a Great Wall cannon", believing that this marketing tactic cuts people's holiday happiness.
But at the same time, Dalilun's joy and gratitude cannot be ignored. He was overjoyed to get his hands on the custom-built vehicle, and despite the challenges of driving without a driver's license, he was able to take it at ease thanks to the arrangement of a dedicated driver.
The event also demonstrated novel ways of cross-border interaction and cooperation. Dalilun not only cooperated with the Great Wall Artillery, but also cooperated with the North Sea Fleet, Qingdao Fire Department, etc., to achieve amazing cross-border interaction. His life has become comfortable and luxurious, driving his "Mighty Cannon" to gallop all over the world, and he also enjoys the fuel card given by the official, which is really envious of others!
In general, the Great Wall Cannon "Shanhai Cannon" incident is not only a car transaction, but also a miracle of brand marketing. It showcases the complexity and diversity of brand strategy, network power, social value, and cross-border collaboration. This story tells us that brand marketing is not only about selling products, but also about thinking and challenging brand influence and social value.