The new car has dropped by 100,000+ in less than two months! But sales are still bleak, why can't Jaguar XFL sell well?
As we all know, there are rumors in the car circle that "six folds of the tiger and seven folds of the leopard", even if it drops by more than 100,000 per month all year round, Jaguar can only survive in the market, take Jaguar XFL as an example, although the market positioning is consistent with BMW 5 series and other cars, but the monthly sales in the past 7 months are only 1000+ units. Even if the 2024 new car has just been launched, and the sincerity of the price reduction of more than 100,000 yuan, the February sales of the new Jaguar XFL are only 351 units, so what is the reason for the dismal sales of the Jaguar XFL?
In terms of appearance, the new Jaguar XFL still continues the family design style, with a blackened grille with a built-in logo on the front face, with an L-shaped headlight cluster and a wide deflector, which highlights the luxurious British style at the same time, but also brings excellent recognition, with a dynamic and smooth fastback body, as well as a stylish and concise tail shape, the vehicle temperament is quite sporty and elegant.
Entering the car, the interior design of the Jaguar XFL is more textured, the central control is wrapped in a large number of soft leather, and is equipped with electronic gear handles, paddle shifters, and crystal buttons, and the overall luxury atmosphere is also in place. Unfortunately, after the new model, the intelligent performance still has not kept up with the pace of the times, the center console is equipped with a 12.3-inch LCD instrument cluster, and the 11.4-inch central control screen only supports GPS, 4G, CarPlay, CarLife and other basic car functions, and driving assistance functions such as full-speed adaptive cruise control and L2 automatic driving are not equipped on the entry model.
In terms of space, from the perspective of body size, Jaguar XFL length, width and height is 5102/1890/1456mm, wheelbase 3100mm, after the implementation of the cockpit interior, Jaguar XFL's excellent size data also lays the foundation for the riding space, the overall space performance has reached the same level, even if it is 1.8 meters of passengers, in the Jaguar XFL front and rear seats can also get ample riding space. At the same time, the top model of Jaguar XFL is also equipped with a boss button as standard, and front and rear seat heating, ventilation, massage and other functions, comfort is guaranteed, however, like most fuel rear-wheel drive cars, the Jaguar XFL rear platform is raised, and the middle position is not suitable for passengers to ride for a long time.
In terms of configuration, Jaguar XFL overall sincerity is average, the entry model is only equipped with the same level of common front and rear parking radar, 360-degree panoramic image, cruise control, as well as mobile phone wireless charging, exterior mirror lock automatic folding, internal mirror automatic anti-glare, automatic dual-zone air conditioning, car air purifier and other functions; Some practical configurations such as independent air conditioning in the rear and four-zone air conditioning do not bring more highlight functions.
In terms of power, Jaguar XFL is equipped with a 2.0T turbocharged engine, matched with an 8-speed manual automatic transmission, according to different models, a total of 3 power versions, taking the top model as an example, Jaguar XFL can bring 221kW maximum power, 400N·m maximum torque output, and the acceleration time of 100 kilometers is only 6.4 seconds, however, the power performance of excellent power also brings higher fuel consumption, WLTC comprehensive fuel consumption reaches 8.36L/ 100km, and need to fill 95 oil, the cost of later maintenance is slightly higher.
In terms of chassis, Jaguar XFL adopts a combination of front double wishbone independent suspension + rear multi-link independent suspension, and a large number of cast aluminum materials are used for suspension, which can reduce the weight and improve the performance effect of handling. In the actual driving process, Jaguar XFL can filter the obvious ups and downs and vibrations of the road surface under the premise of retaining a certain road feeling, and when the vehicle is driving fast or turning, it can also provide strong enough lateral support, with excellent handling, and take into account the comfort experience, with the blessing of the four-wheel drive system, the passage and handling of the top model will be further improved.
Summary: Compared with the 2023 model, the new Jaguar XFL has no obvious strength improvement, coupled with the average brand awareness, most consumers with a budget of more than 300,000 yuan are still more willing to choose stronger new forces, or more famous first-line luxury brands, because the current Mercedes-Benz, BMW and Audi fuel vehicles also have greater discounts. But one thing to say, Jaguar XFL's sports attributes and luxury quality are outstanding, for brands that like this kind of personality, or consumers who pursue British style, if there is a price reduction of about 150,000, Jaguar XFL is also a good choice.