BYD's five Glory Edition new cars are on the market, with price reductions and additional configurations, can it be the king of volumes with a starting price of 129,800?
As the price war for new energy vehicles continues, BYD is responding by uniquely launching the Glory Edition model. On April 14, BYD released and delivered five new models in Guangzhou, namely BYD Song PLUS DM-i Glory Edition, Song PLUS EV Glory Edition, Seal DM-i Glory Edition, Seal Glory Edition and Corvette 07 Glory Edition.
The market price of these five models is the same as the national listing price, of which the price range of the Song PLUS DM-i Glory Edition is 129,800-169,800 yuan, the price range of the Song PLUS EV Glory Edition is 149,800-189,800 yuan, the price range of the Seal DM-i Glory Edition is 149,800-219,800 yuan, the price range of the Seal Glory Edition is 179,800-249,800 yuan, and the price range of the Corvette 07 Glory Edition is 179,800-259,800 yuan.
Five new Honor Edition cars were launched at the same time
In the past two years, with the reduction of power battery production costs, new energy vehicle companies have enough confidence to make a fuss about prices. After shouting "the same price of oil and electricity", BYD shouted out "electricity is lower than oil" this year, and the "Glory Edition" launched at the same time made a good note for BYD's price reduction.
The five Honor Edition models on the market this time also have their own characteristics. Song PLUS DM-i Glory Edition has a total of 5 models, 5 colors, and the whole system is equipped with a 12.3-inch full LCD instrument, mobile phone NFC digital key, six airbags, 18kW DC fast charging and other configurations, while Song PLUS The EV Honor Edition is available in four variants, all equipped with a single-motor drive system, with a maximum power of 150 kW and 160 kW, a maximum torque of 310 Nm and 330 Nm, a power consumption of 13.7 kWh and 14.1 kWh per 100 kilometers, and a fast charging time of 0.47 hours and 0.5 hours.
The 1.5L 121km Elite adds a 360° panoramic image and an upgraded 15.6-inch adaptive rotating suspension PAD, and the 1.5L 121km luxury model adds ACC+AEB+ELKA comprehensively improves the safety of users' smart cars in all scenarios, and adds functions such as ventilation and heating of the front seats and 50W wireless charging of mobile phones.
The Seal Honor Edition is based on BYD's e-platform 3.0 and is equipped with CTB battery-body integration technology, iTAC intelligent torque control system, rear-wheel drive/four-wheel drive architecture, and front double wishbone/rear five-link suspension system. The whole model is equipped with more than 20 core configurations such as 11 airbags, DiPilot intelligent remote control driving mode, and 3D holographic transparent image, which can bring users an intelligent and convenient car experience.
The Corvette 07 Glory Edition has added shell white interior and 20-inch Giti silent tires while the price has dropped sharply, and the intelligent network system has been upgraded to the high-end version of the intelligent cockpit - DiLink 100, and on the basis of the original standard configuration of the whole series, it has added a 10.25-inch full LCD instrument, 6kW VTOL mobile power station, 50W wireless charging for mobile phones, 7kW wall-mounted charging box and other functions, and provides a pure electric range of up to 205km to choose from.
Five new Glory Edition models were launched at the same time, fully demonstrating BYD's strength in the research and development of new energy vehicle technology and its keen insight into future trends. After the BYD Song PLUS DM-i Glory Edition, Song PLUS EV Glory Edition, Seal DM-i Glory Edition, Seal Glory Edition and Corvette 07 Glory Edition entered the market, it also marked the further enrichment of BYD's automobile product matrix and provided users with more diversified green travel options.
Firmly grasp the right to attack the market
As we all know, the cost price of power batteries is constantly in Xijiang, and the price of lithium carbonate has plummeted from the original high of hundreds of thousands of yuan/ton to less than 100,000 yuan/ton at present, providing more possibilities for new energy vehicle companies to fight a "price war". This year, BYD also shouted the slogan of "electricity is lower than oil", adding fuel to the price war in the auto market.
BYD proved to be right, with data showing that BYD sold 301631 passenger cars in March, up 147.8% month-on-month. In addition, BYD's cumulative sales from January to March were 624398 units, of which the cumulative sales of new energy exceeded 7 million units. These figures have already exceeded the total sales of many brands for an entire year, which is very impressive.
BYD struck while the iron was hot, and brought five new models: Song PLUS DM-i Glory Edition, Song PLUS EV Glory Edition, Seal DM-i Glory Edition, Seal Glory Edition and Corvette 07 Glory Edition.
Not only that, as a predator in market sales, BYD's ultra-high sales have also won more profit margins for car companies, and it has a complete self-developed industrial chain as support, especially in the fields of power batteries and chips, so that BYD also has enough capital and strength to take the initiative to launch a "price war" and firmly control the market offensive power. The launch of the five Honor Editions may become a key model for BYD to hit 4.5 million units in 2024.
Epilogue:
In 2024, BYD will disrupt the domestic new energy market with the Glory Edition, which will catch many car companies off guard. Especially in the new energy market below 200,000 yuan, it is a cruel competition with bayonets. The five new models released today are Song PLUS DM-i Glory Edition, Song PLUS EV Glory Edition, Seal DM-i Glory Edition, Seal Glory Edition and Corvette 07 Glory Edition, which are highly competitive, the price is not high, and the standard functions of the whole system are quite rich, which is not a problem to help BYD's market performance to a higher level. (Text|Yu)