FAW has reduced the price of many models, and it is reported that the internal launch of a "breakthrough action"

IT House

2024-05-15 18:01Posted on the official account of Shandong IT Home

IT Home reported on May 15 that according to the Daily Economic News today, FAW-Volkswagen was recently exposed to an internal notice called "Breakthrough Action", which reads "FAW-Volkswagen is in the last and only transformation window period, except for the backwater war, we have no way out, only to live with one heart to die." ”

IT Home inquired and found that the news originally came from the blogger "Sun Shaojun 09" on Weibo on May 11, which said that this was the content pushed by FAW-Volkswagen to all employees.

After consulting FAW-Volkswagen on this matter, there was no reply; A person close to FAW-Volkswagen said that the content of the "breakout action" was true and was sent by the official to employees of the whole system (including the Volkswagen brand, FAW Audi and Jetta brands).

The person familiar with the matter said that FAW-Volkswagen sent a "breakthrough action" to employees in the whole system, which is quite a sense of being prepared for danger in times of peace. In the first four months of this year, although FAW-Volkswagen ranked first among joint venture car companies, the gap between the two was about 325,800 units compared with BYD (retail sales of 840,100 units), which was the top seller in China.

According to the report, a number of models of FAW-Volkswagen official and many stores have ushered in price reductions. Among them, the two models of Lancun and Lanjing have the largest model subsidies, with a maximum subsidy of 26,000 yuan; The ID. family of pure electric vehicles also has a subsidy of 20,000 yuan.

In terms of stores, the sales staff of an automobile Volkswagen 4S store in Beijing said that Bora now has a cash discount of 45,000 yuan, and if you pay in installments, the maximum cash discount is 50,000 yuan; A sales staff of an automobile Volkswagen 4S store in Hefei also said that the maximum cash discount for the Lancun can reach 70,000 yuan, and the cash discount for the two SUV models of Tange and Tanyue is also about 50,000 yuan.

According to the data of the Passenger Car Association, in April this year, the retail sales of mainstream joint venture brands were about 450,000 units, a year-on-year decrease of 26%. Among them, the retail share of German brands was 19%, down 2.2 percentage points year-on-year; The retail share of Japanese brands was 15.2%, down 3.6 percentage points year-on-year; The retail share of the U.S. brand market was 5.9%, down 2.6 percentage points year-on-year.

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