At the start of the new year, Sora's explosion has immersed the entire world in the shock of generative AI. Behind the evolution of generative AI technology is the deep integration of IoT perception data and intelligent algorithms, machine autonomous learning, big data, cloud computing, visual interaction and other technologies. The "east wind" of technology integration has pressed the acceleration button for the development of the smart home industry.
Recently, EZVIZ Network (hereinafter referred to as "EZVIZ") held the 2024 Spring New Product Launch Conference, with newly launched new products such as smart home cameras, smart locks, and intelligent service robots, with full AI technology content. At this year's press conference of EZVIZ, the appearance rate of the words "use scenarios and user care" has skyrocketed. EZVIZ's intelligent focus is shifting from the intelligence of home hardware facilities to the intelligence of people-centered services to meet the intelligent service needs of different people in the home scene.
Break the pain points of the industry The strategic focus has shifted from product technology to user experience
Although the smart home industry is thriving, the voice of "pseudo-intelligence" has always been a stumbling block to the accelerated development of the industry. On the one hand, this is due to the immature development of artificial intelligence technology, and on the other hand, it is due to the mismatch between product design and use needs.
Now, with the great progress of AI large models, human-computer interaction and other technologies, AI integration and segmentation scenarios, and the use of AI algorithms and technological innovation to improve user experience are becoming a hot spot of competition in the smart home market.
For users with two-way care needs, EZVIZ's new form of product, S10 video call camera, fully takes into account the use habits of the elderly and children in the product function design, and introduces a two-way visual function, making S10 a "family video phone" that can be easily operated. For pet users, as a movable camera, TAMO mobile care camera combines high-quality hardware, software and AI technology to effectively solve the problems of limited observation range and simple interaction mode of traditional cameras in pet care.
In addition to the application of advanced technology, EZVIZ has also created many heart-warming product designs by combining the different needs of multiple scenarios such as health, entertainment, learning, family interaction, home care, and pet care. For example, the DL50FVX AI dual-camera automatic face video lock uses an offset handle design scheme, which can freely adjust the handle according to the user's usage scenario, effectively reducing the risk of pinching in some scenes.
The DL60FVX Pro AI triple camera automatic face video lock is connected to the cloud large model, and with the help of the image understanding ability and natural language processing ability of the large model, it creates a more vivid and natural user scene. For example, in the traditional message push function, users can receive a simple reminder when a family member is coming home or leaving the house. With the application of large AI models, users can receive more concrete message reminders such as "Mom has gone home after exercising" or "The baby has gone out to walk the dog", and can quickly grasp the specific situation of the event without looking at the footage.
Advanced brand concept The scene mode has been upgraded from passive protection to active service
As a leading enterprise in the smart home industry, EZVIZ has created a smart life system with EZVIZ cloud as the center, smart home camera, smart home, intelligent control, and intelligent service robot as the hub, and IoT open ecological business as the extension. With the application of new AI technology and the upgrading of scene experience, EZVIZ's "Smart Life Guardian" brand has also been invisibly extended.
It is understood that in the EZVIZ smart life ecology, it is possible to learn and understand the user's behavior and habits in different time and space by building the user's portrait, further digging into the needs of people, and realizing active interactive services.
For example, EZVIZ's newly released RK3 home assistant robot, as the carrier of AI agent, is based on a multi-modal large model of digital human, and the interaction runs through the entire product experience. When taking on the role of family personal butler, you can identify each member of the family, trigger different interactive topics, and achieve family-like companionship. Based on the local recognition results, different interfaces and interactions are displayed for each family member, and messages and reminders are pushed in a targeted manner, and different topics are launched, so as to truly realize the service effect of the personal assistant.
Industry observers believe that the brand image of EZVIZ Guardian is constantly extending outward, and will gradually develop from a basic guardian based on guards to an advanced guardian based on care and companionship, and eventually it will evolve into a service-oriented guardian based on full-scene services.
EZVIZ's product technology and scene experience innovation have won a strong response from the market. It is reported that at the channel partner conference on the afternoon of the 2024 spring new product launch conference of EZVIZ, the order of EZVIZ smart locks was hot, and one of the Y3000FVP fully automatic face video lock products was scheduled to exceed 100,000 units in 30 minutes.
After all, the development of science and technology should serve life, and the development trend of the smart home industry is to develop products around the actual needs of people. EZVIZ adheres to the mission of "committed to everyone easily enjoying a safe and intelligent life", which is a deep understanding of the smart home industry for many years, and it is also the best interpretation of the essence of the industry.