According to the latest data from Lotu Technology, in 2023, the sales volume of China's consumer-grade surveillance camera market will reach 53.43 million units, a year-on-year increase of 10.9%, of which the sales volume in the online market will be 26.63 million units, accounting for 49.9% of the omni-channel, specifically, the omni-channel of traditional e-commerce will account for 42.4%, and the proportion of emerging e-commerce channels will be 7.5%.
In terms of online retail market share of consumer-grade surveillance camera brands, Xiaomi, Joan, and EZVIZ rank among the top three. Not long ago, EZVIZ Network announced its 2023 financial report and released a number of new products including video call camera S10, outdoor PTZ H8x series, TAMO care camera, AI triple camera face video lock DL60FVX Pro and home assistant robot RK3.
In terms of financial report data, EZVIZ Network will achieve a double increase in performance in 2023, of which the total annual revenue will be 4.8397 billion yuan, compared with 4.3063 billion yuan in the same period last year, a year-on-year increase of 12.39%. Operating profit was 571.8 million yuan, compared with 330.9 million yuan in the same period last year, a year-on-year increase of 72.78%. Net profit attributable to owners of the parent company was 562.9 million yuan, compared with 333.5 million yuan in the same period last year, a year-on-year increase of 68.8%. The net profit after deduction was 553.3 million yuan, compared with 296.1 million yuan in the same period last year, a year-on-year increase of 86.9%.
The number of pet owners has increased, and pet smart hardware will become a 100-billion-level market
Titanium Media App noticed that among the newly released products of EZVIZ, in addition to updating the product line of surveillance cameras and smart door locks, it also brought TAMO care cameras built around the pet care track and intelligent assistant robot products that can be used as home monitoring centers and have AI large model capabilities.
Among them, the TAMO care camera is a movable camera, which has attracted a lot of attention, on the one hand, because traditional fixed-position monitoring products often encounter the problem of pets in the process of remote care of pets.
On the other hand, in addition to providing basic monitoring and the ability of the subject to move with the pet, it also integrates AI pet recognition, one-click pet finding, laser pet teasing, pet voice intercom and other more practical functions for pet owners.
TAMO Nursing Camera (Taken by Titanium Media App)
The product manager of EZVIZ believes that for young people who are busy with work and have a fast pace of life, the energy required to take care of pets is very burdensome. Therefore, it can be seen that in the past two years, a series of new species such as smart feeders and smart cat litter boxes that can take over the care of pets when no one is at home have received the attention and recognition of users, and with the acceleration of urbanization and the increase in the number of pet owners, the future pet smart hardware market will also have a market volume of 100 billion.
According to the "Blue Book of the Pet Industry: 2023 China Pet Industry Development Report" released by Euromonitor International, Asia Pet Research Institute and other institutions, in 2023, China will have nearly 200 million pets, and the market size will increase to nearly 250 billion yuan, with a compound growth rate of 13.1% in the past five years, which is higher than the global level.
The report also predicts that the number of pet dogs and cats in China is expected to increase from 190 million in 2023 to 210 million in the next five years, of which the number of cats is expected to exceed 110 million as pet preferences change. Due to the increase in the number of pet owners, it has also rapidly led to the development of related industries. According to the data, between July 2022 and June 2023, there were a total of 78 financing events in the pet industry, an increase of 37.9% compared with 2022.
EZVIZ TAMO Care Camera Product Manager (Titanium Media App Shooting)
"Having three cats myself, I can say that I am both a product manager and a user of our products. For EZVIZ, entering the pet peripheral hardware market is not only to see the trend of pet raising, but also through the core visual recognition algorithm and camera technology of EZVIZ as the core value. It is a category that combines it with the pet care pain points that pet owners are currently experiencing. The EZVIZ product manager said.
The AI model is implemented in hardware, and the future profit comes from the service capability bonus
In addition to the layout of the pet track, EZVIZ also announced its own technical exploration and hardware layout in AI. It is reported that AI-ISP technology combined with a new generation of AI dual-camera fusion technology to launch the super night scene function, which can enhance the performance of low-light scenes of traditional surveillance cameras, making the picture clearer and more transparent.
In addition, the new AI recognition algorithm can also enhance the recognition of objects, such as the H8x series outdoor camera to increase the ability of private parking space management, with dark light license plate recognition and parking space occupancy detection AI recognition function, when the strange vehicle occupies the parking space for a long time, the device will send out an audible and visual alarm to drive away, and push the alarm message to the APP.
The relevant person in charge of EZVIZ Network (taken by Titanium Media App)
The relevant person in charge of EZVIZ Network said: "In the past, many AI functions relied more on cloud data to achieve, but also due to the need for networking, which makes it easy to cause problems such as delays in device response in some weak signal scenarios, so more and more intelligent terminals in the technology industry have begun to explore the deployment of AI computing power on the end side, such as AI PC, AI mobile phone, etc., among EZVIZ's new products this year, AI three-camera face video lock DL60FVX." Pro and home assistant robot RK3 also have device-side AI computing power deployment. ”
With the improvement of the computing power of terminal devices, more AI large model functions are implemented through the hybrid mode of device-side + cloud-side, which can not only expand the number of scenarios that can penetrate, but also make the response speed faster and more stable. Taking smart door locks as an example, the EZVIZ smart door locks supported by AI large models can achieve more accurate detection effects in package detection, fall detection, child detection and other algorithms.
Home Assistant Robot RK3 (Photo by Titanium Media App)
In addition, with the addition of large models, a better event reminder and video search mechanism have also been introduced. The cloud model can identify more details in the door lock event and form rich AI event content labels, so that users can receive more specific and rich message reminders, such as "Mom has gone home after exercising" or "The baby has gone out to walk the dog". With the help of the natural language understanding ability of the large model, users can also talk to the APP voice assistant to quickly find relevant videos.
In this way, the identification function of the door lock is not only a tool for unlocking, but also can be used as a customized identification entrance for smart home or a data access entrance for home security and monitoring functions.
"At present, as the most cutting-edge technology in the field of science and technology, AI large model is receiving more and more attention from industries and enterprises, and related products and technologies are also increasing. The person in charge of the intelligent product line of EZVIZ Network said.
In addition to the smart door lock category mentioned above, the home assistant robot RK3 launched by EZVIZ is also one of the attempts to land on the AI large model. Through comparison, Titanium Media App found that compared with EZVIZ's own previous generation of child escort robot RK2, RK3 is more like a carrier of AI agent in addition to providing basic interaction, and the biggest change lies in the interaction form between users and robots, gradually upgrading from the traditional "single reminder" and "dialogue interaction" to "role-based interaction".
What is "role is interaction"? The simple understanding is to make the intelligent assistant more "anthropomorphic".
"For example, when taking on the role of a family butler, RK3 can identify family members, trigger different interactive topics, and achieve family-like companionship. Switching to the role of home security personnel, RK3 will automatically annotate people, pets, moving objects, etc. through video recording, and automatically identify and classify the video content, quickly find useful information and generate a summary of events in the time period. The product owner introduced.
If you nest a scene that is often encountered in life, it is that it can identify the object of the message, such as telling RK3 before going out, "Remind mom to pay the heating bill." The robot will not stick to a fixed time to remind, nor will it disturb other people, but will only make a voice reminder when it recognizes "mother".
The relevant person in charge of EZVIZ mentioned: "From the perspective of long-term planning, I think the empowerment of AI large models to hardware is not only the increase of function points, but the internalization and integration of all the functions of the product, such as RK3, interactive robots, that is, competent, play different roles, and serve different users and scenarios." At this time, the commercial value of the AI model is also reflected, it is a built-in value-added service, if not used, the machine is a tool that provides a single function, if you subscribe or purchase, users can enjoy upgradeable, scalable, more abundant functions and services, the machine will become a 'digital human' that can provide natural communication and customized services. (This article was first published on the Titanium Media App Author/Deng Jianyun Editor/Zhong Yi)