Observation: Fusenmei, China National Expo, Hengjie, Gujia Home, Mengtian Wood, Jianlang Hardware

Big material research, pan-home boss management internal reference, manager daily reading, front-line staff business staff, to create an influential home construction and decoration research institution, professional evaluation and communication center.

Fusenmei: In 2023, the revenue will exceed 1.5 billion yuan, an increase of 2.79%, and the investment promotion of the Tianfu project will be fully promoted

According to the summary of the 2023 annual report of Fusenmei Home, by the end of 2023, the scale of self-operated stores will exceed 1.1 million square meters, and the main business formats include mid-to-high-end furniture halls, mid-to-high-end building materials halls, brand home independent stores, bag-and-move living halls, soft decoration living halls, building-type Fusen creative design centers, decoration materials headquarters markets and other professional stores and experience halls, with more than 3,500 merchants.

In 2023, the revenue will be about 1.524 billion yuan, a year-on-year increase of 2.79%, and the net profit attributable to shareholders of the listed company will be about 806 million yuan, a year-on-year increase of 2.97%.

At the same time, we will focus on store operation and new business and new projects, attract investment, expand traffic, stabilize operation, promote construction, focus on operation, fine management, enhance services, overcome difficulties, and better complete the work goals and tasks established in 2023.

Specific work aspects:

1. Deeply tap the potential of coatings, bathrooms, doors and windows, whole cases, customization, imports, excellent home improvement companies and other categories, undertake regional relocation resources, and strengthen and expand differentiated categories such as hardware and basic materials.

2. Focus on merchant management, take the initiative to provide front-line services, enable merchants, sink services, and help store sales growth through new marketing practices, resource docking, sales plans, etc. Promote the creation of various characteristic theme venues and consumption scenarios.

Implement the "1+3" new marketing action, organize and guide merchants to use new media tools to drain, divert and monetize traffic, link merchants to carry out community operations, and continue to improve merchants' operational capabilities.

3. Using community operation, content operation, live broadcast operation and other means, leading merchants to carry out actions on Xiaohongshu, live broadcast, short video, Meituan Dianping, and community tracks, accompanying merchants, with more than 15,500 accounts, and Fusenmei's own online account has become one of the important traffic channels, with more than 100 live broadcasts on Douyin's official account throughout the year, with 21.55 million + exposures and 1.06 million + views.

At the same time, offline venue activities, category activities, merchant activities, alliance activities, and designer activities were carried out, traffic competitions and marketing competitions were held, and joint marketing with 18 leading brands and factories in the industry was carried out to inject new impetus into improving merchant sales and activating market operations.

4. Establish a post-investment management model, focus on project operation, growth and financial status, and conduct in-depth research and analysis on new materials, advanced manufacturing, artificial intelligence, semiconductors, new energy, military and other industries.

Steady development of financial business. The business objectives of the entrusted franchised stores have been fully achieved. The caramel box business was further iterated and the comprehensive profit margin and net cash flow of the stores were improved. Maintain the basic stability of import and export business.

5. Complete the construction of Tianfu project. In accordance with the overall positioning of the two ports of "headquarters port" and "live broadcast port", we plan and lay out industrial ecology such as home life, live broadcast e-commerce, and headquarters economy, widely link government and industry investment resources, organize a number of investment roadshows, project recommendations and resource matchmaking meetings, and make every effort to promote project investment.

With an increase of 55%, the China National Expo (Guangzhou) Office Commercial and Equipment Ingredients Exhibition is very popular

On March 28, the 53rd China National Expo (Guangzhou) Office Commercial and Equipment Ingredients Exhibition opened, covering an area of 417,000 square meters and more than 2,600 participating brand enterprises. The first day of the exhibition was very popular, and the number of visitors increased by 55% compared to the first day of 2019, setting a new record high.

Among them, the Office Commercial Exhibition will create three exhibition areas: office environment, office seating, and public commercial space, focusing on presenting the latest healthy and intelligent office methods, displaying cutting-edge themes such as age-appropriate furniture and campus furniture, and leading the new trend of green, low-carbon and unbounded collaboration in office and commercial design.

The equipment and ingredients exhibition covers upstream topics such as production equipment, furniture accessories and hardware accessories, gathers the world's advanced furniture intelligent manufacturing technology, focuses on the innovative design of upstream materials, and creates a top exhibition in the home supply chain.

Hengjie hotel space solutions

From March 26th to 29th, the 2024 Shanghai International Hotel and Commercial Space Expo was held at the Shanghai Pudong New International Expo Center.

For high-end luxury hotels, Hengjie fully considers its needs of "health, intelligence, comfort and convenience", and creates a sense of quality in the hotel bathroom space with intelligent touch-free, constant temperature and customized solutions, giving guests the ultimate intelligent bathroom experience.

For convenient and comfortable hotels, Hengjie focuses on the needs of "convenient, easy to clean, and durable", and takes light, intelligent, and comfortable solutions as the core, so that guests can enjoy a high-quality bathroom experience in exquisite spaces.

From "intelligent bathroom expert" to "full-bathroom space solution provider", Hengjie focuses on the core needs of different hotel projects, and constantly explores personalized, diversified, professional and innovative hotel space solutions for different people, different spaces, different functional needs and scene experiences, and provides professional customized services.

In this exhibition, Hengjie focused on displaying a full range of products covering intelligent all-in-one machines, all-in-one induction urinals, thermostatic showers, bathroom cabinets, shower rooms and so on. In the smart toilet, the water purification and antibacterial glaze is adopted, and the functions such as induction and smart flip cover can reduce the contact between the guest and the toilet, and the hardware water purification technology can efficiently drain water, not easy to leave stains, and at the same time, it has 9 times the anti-fouling and is easier to clean. (Hengjie Vision)

Mengtian Home & Midea Group strategic cooperation signed

In March, the signing ceremony of strategic cooperation between Mengtian Home Furnishing and Midea Group was held at the Mandarin Oriental Hotel in Guangzhou.

Yu Jingbin, General Manager of Mengtian Home, Zhang Xiang, Director of Mengtian Home Furnishing Marketing Center, Liu Huaili, Vice President of Midea Group China, and Li Honglei, General Manager of Midea Group China Region, attended the event.

Yu Jingbin, general manager of Mengtian Home Furnishing, and Liu Huaili, vice president of Midea Group in China, signed a strategic cooperation agreement on behalf of both parties. In the future, the two sides will focus on creating a high-standard, high-quality intelligent and functional modern living lifestyle through strategic cooperation, coordinated development, complementarity and win-win results, and work together to promote the industry to achieve a healthy, good and green development and win-win ecology. (Mengtian wood)

Jianlong Hardware: Revenue in 2023 will exceed 7.8 billion yuan, a year-on-year increase of about 2%

According to the "Record of Investor Relations Activities of Guangdong Jianlong Hardware Products Co., Ltd." on March 27, in 2023, Jianlong Hardware's revenue will be 7.802 billion yuan, a year-on-year increase of about 2%, of which domestic provincial capitals will increase by 2%, prefecture-level cities will grow by 3%, and the county market will increase by about 10%;

net profit attributable to shareholders of listed companies was 324 million yuan, an increase of 393.89% year-on-year.

1. In the county market, Kinlong has increased the development of new scenarios and new markets in the non-real estate category, such as factories, schools, hospitals, small and medium-sized hotels, etc., but the county resources are relatively scarce, the project volume is small, the categories are scattered, and the customer groups are more diverse, and the integrated supply of products is the core competitive advantage of Kinlong in the development of the county market.

Next, Kin Long plans to take the northern and other markets as the first breakthrough point, increase the channel sinking work of the county market, and improve the performance growth of the county. In 2023, the county market will account for more than 20%.

2. In the overseas market, it will account for about 10% in 2023, of which the Portuguese subsidiary will account for about 1%, and the rest will contribute to the performance of overseas sales channels. In terms of layout, it has set up subsidiaries and offices abroad, set up warehouses and adopted the direct sales model to expand overseas markets.

3. The construction business is responsible for the subsidiaries of Jianwen and Trane, focusing on hardcover scenes and intelligent scene decoration, and new scenes are concentrated in such as express hotels, intelligent upgrading of small and medium-sized real estate, etc., to drive product sales.

4. Adjustment of business strategy, on the basis of the layout of new products and the layout of counties and prefecture-level cities, the company has accelerated the business development of new scenarios and new markets to hedge the impact of real estate business.

Gujia Home Furnishing launched the "Huimin Renewal Project"

On March 26, Gujia Home Furnishing held a national launch conference of "Huimin Renewal Project", releasing high-quality and cost-effective wardrobe products of 698 yuan/㎡ and cabinet products of 698 yuan/m, as well as a two-bedroom package of 13,999 yuan and a two-bedroom package of 12,999 yuan to meet the one-stop needs of users.

Among them, the wardrobe is made of the more environmentally friendly Enf* grade Gujia Environmental Protection No. 7 Pregnancy and Baby Board, the board is selected from high-quality boards with a thickness of up to 18mm, and the thickness of the back panel is also up to 9mm, the wardrobe contains 5 fashionable colors, the cabinet has 3 classic colors for matching, and the back panel has more than 20 colors to choose from.

Gujia Home Fnishing invested 1 billion yuan to build a 220,000-square-meter customized 4.0 intelligent manufacturing base, from the design drawing to the production and packaging, the customized intelligent factory from automatic cutting, to automatic edge banding, to automatic drilling control, automatic sorting of robotic arms, complete sets of circulation and finally to automatic packaging, all cabinet products only take 48 hours. (Gujia Home)

China Lesso's revenue in 2023 will be 30.868 billion yuan

According to the public information of China Lesso, the revenue in 2023 will be about 30.868 billion yuan, a year-on-year increase of about 0.3%, the gross profit will be 8.121 billion yuan, and the profit for the year will be 2.320 billion yuan.

As of December 31, 2023, the number of independent and exclusive primary distributors of China Lesso across the country increased to 2,853 (2022: 2,786).

China Lesso's main market continued to be South China, which accounted for 45.6% (2022: 50.7%) of the Group's total revenue, while other regions accounted for 54.4% (2022: 49.3%). (Leju Finance)

Diou Furniture City Partner Annual Meeting and 2024 New Product Tasting Meeting

In March, Diou (first) City Partner Annual Meeting and 2024 New Product Tasting Conference were held, and Chairman Huang Shoujin officially announced the newly upgraded brand matrix, including Diou, Youpinbang and Xenyatu, the three major brands will focus on their core advantages, reshape their positioning, highly complement each other, and achieve their own strategic upgrading.

Wang Yang, President of the Planning and Design Institute, released three new products, "Disney Series", "Yunfan Series" and "Shenwei Series", which cater to the needs of contemporary high-quality business life from the direction of function and aesthetics.

Vice President Huang Yayou has launched actions such as service forward, financial support, store opening subsidies, digital assistance, and customer acquisition across the network to enhance channel empowerment.

The conference set up five awards, including the TOP Award of the Annual Store, the TOP Award of the Annual Engineering VIP, the Channel Contribution Award, the Sincere Cooperation Award, and the Outstanding Growth Award, and commended the outstanding city partners. (Dior Furniture)