Not long ago, "Egg Boy Party" set March every year as the "Egg Boy Guardian Month", and cooperated with the Internet Information Office of the Beijing Municipal Party Committee, Shanghai Internet Police, Guangzhou Municipal Public Security Bureau, Shanghai Municipal Communications Administration, Wuxi Municipal Public Security Bureau, Xi'an Municipal Public Security Bureau, Zibo Public Security High-tech Zone Bureau, and Hangzhou Municipal Public Security Bureau Anti-fraud Center 8 authoritative institutions to jointly build the "Egg Boy Guardian Alliance", guided by police-enterprise linkage, online and offline collaboration, to create a clear cyberspace for minors.
Generally speaking, the linkage between police and enterprises/government and enterprises can maximize the experience of both sides and realize the exchange of information, which is of far-reaching significance for anti-fraud work. In cooperation with the Shanghai Municipal Communications Administration, with the help of its rich experience as a higher-level regulatory agency to prevent online fraud, "Egg Boy Party" has realized the linkage cooperation between the IP image of Egg Boy and the former's anti-fraud IP image "Shouhu Meow", and helped the anti-fraud science popularization in a more friendly way such as strip comics and UGC maps, forming a new pattern of information integration and exchange, and opening up a new position for the dissemination of anti-fraud knowledge.
In addition to online and offline digital content cooperation, "Egg Boy Party" also worked with the Xi'an Municipal Public Security Bureau to go deep into college campuses to deepen the offline dissemination of anti-fraud knowledge and form a "closed loop" of popular science knowledge online and offline. At Northwest University of Political Science and Law, the two sides arranged interesting theme booths to restore the game's iconic variety show gameplay, so that college students can gain professional anti-fraud knowledge from offline interactions. By giving full play to the influence of digital cultural IP, "Egg Boy Party" and the Xi'an Municipal Public Security Bureau have effectively driven users from different circles to learn anti-fraud knowledge in depth, complementing the "national anti-fraud" strategy.
Through efficient aggregation and synergy with social forces, "Egg Boy Party" has taken a solid step in protecting the health of the online environment, the safety of users' property, and the rights and interests of young people. From January 19th to 21st this year, "Egg Boy Party" and the Shanghai Municipal Consumer Protection Commission jointly held an anti-addiction publicity campaign and jointly created a fun co-branded anti-addiction card. With the combination of aesthetics and anti-addiction questions and answers suitable for the younger generation, the event attracted tens of thousands of consumers to participate, and related topics also appeared on the hot search list, which was deeply supported by parents and loved by minors.
It is worth mentioning that "Egg Boy Party" also strictly abides by the uninsured policy in the game, and has created a strict anti-addiction system to jointly protect the healthy and healthy physical and mental growth of minors. For example, in response to the fraudulent use of adult accounts by underage players, "Egg Boy Party" has intercepted more than 5 million suspected underage players' recharge behaviors by accessing the mechanism of calling up facial recognition for high-risk groups, and continues to increase the interception of "underage players fraudulently using adult accounts" to recharge, and for high-risk behaviors such as large-amount consumption, high-frequency consumption and suspected minors, AI underage protection patrol technology and face recognition mechanism are connected to the omni-channel server.
In view of the fact that some minors fraudulently use the identity information of parents and other adults to register game accounts and payment passwords, bypass the anti-addiction system, and produce actual consumption, "Egg Boy Party" continues to optimize the relevant processes, and sets up a dedicated customer service portal for underage refunds for all channels to speed up the review and processing efficiency. As of December 2023, more than 30,000 refund requests related to suspected minors have been processed, with a completion rate of 98%.
In addition, through the built-in NetEase parental care platform, "Egg Boy Party" can provide parents with all-weather remote supervision of their children's gaming behavior, and even carry out all-round management and intervention in the recharge situation, and 8 million parents have used this function so far.
By promoting the sinking of anti-fraud knowledge and strictly regulating and restricting underage gaming behaviors, "Egg Boy Party" has always adhered to the bottom line and determination to guard, build a protective wall for minors, and escort the healthy and happy growth of teenagers.