In 2023, the tourism industry ushered in strong signs of recovery, especially the operating income of the domestic tourism sector showed a significant upward trend. Compared to the same period in 2022, it increased by 69.5% to a staggering figure of 130 million yuan. This growth not only indicates the huge potential of the tourism market, but also shows that with the gradual weakening of the impact of the epidemic, domestic tourism enthusiasm is in a stage of rapid recovery.
With the strengthening of consumer confidence and the recovery of tourism demand, we can foresee that the tourism industry, especially the scenic tourism industry, will face new development opportunities. Digital transformation and intelligent upgrading have become a new direction for the development of the industry, and scenic spots, as an important part of the tourism industry, need to more actively embrace technological innovation to adapt to the ever-changing market environment.
First, the needs and pain points of scenic tourism
With the change of consumer habits, customers in the scenic tourism industry are increasingly inclined to search, book and evaluate travel services online. They expect to be able to easily book, pay for and manage their travel itinerary through a mobile app or mini-program, while also receiving personalized recommendations and real-time information.
Pain points in the development of scenic tourism at this stage:
1. Passenger flow management: With the rapid growth of tourism, how to efficiently manage the increasing passenger flow has become a major challenge for scenic spots.
2. User experience optimization: Tourists expect a more convenient and personalized travel experience, and traditional service methods can no longer meet their needs.
3. Marketing problems: In today's increasingly important digital marketing, how to attract tourists, improve brand awareness and customer loyalty through online platforms is a problem that scenic spots need to solve.
4. Revenue growth: In the highly competitive market, how to increase revenue and market share, and innovate business models is another pain point that the scenic tourism industry needs to consider.
2. The advantages of building a scenic spot reservation applet
The construction of the scenic spot reservation and booking applet has brought a new business growth point to the scenic spot, which integrates the convenience of the online mall, the rapid customer acquisition ability of fission distribution, and the user satisfaction improvement mechanism of the integrated service platform. Through the Qibo Cloud Mini Program, the scenic spot can not only directly reach hundreds of millions of users through the powerful traffic entrance of the WeChat ecosystem, but also carry out natural and efficient publicity and promotion with the help of the user's social network. Users can complete all operations from consultation to booking in one interface, and enjoy a variety of preferential activities, which undoubtedly greatly improves user experience and service efficiency.
3. Qibo Cloud launched the system solution of the scenic spot travel booking applet mall
Qibo Cloud's scenic spot travel booking applet mall system solution is a full-service platform tailored for the scenic tourism industry. The solution breaks through the traditional sales and marketing model and uses digital tools to provide an efficient, intuitive and user-friendly online service system for the scenic spot. The following is a detailed introduction to the core functions and features of this solution of Qibo Cloud, and how it solves the business problems of scenic spots.
1. Online drainage
The dual-channel drainage strategy of Qibo Cloud's mini program and official account enables the scenic spot to make full use of the strong traffic of the WeChat ecosystem. Through these two channels, the scenic spot can not only directly reach a huge potential user base, but also convert online traffic into real tourist flow through social sharing, interactive participation, etc.
2. Introduction to scenic spots
Merchants use the Qibo Cloud Tourism Mini Program Mall System to build their own online Mini Program Mall for scenic spots, and scenic spots can introduce various scenic spots through rich content display in the Tourism Mini Program Mall. This includes not only text and images, but also short videos, user reviews and other diverse communication channels. This diversified form of content display can show the characteristics of the attraction more comprehensively and attract tourists with different needs.
3. Itinerary reservation
Through the Qibo Cloud Tourism Mini Program Mall System, tourists can easily and quickly book travel route products online. The entire booking process is streamlined and efficient, reducing waiting time and unnecessary complicated steps for tourists, increasing tourists' desire to book, and improving the flow management and operational efficiency of the scenic spot.
4. Preferential activities
The Qibo Cloud Travel Mini Program Mall system supports scenic spots to launch various preferential activities, such as limited-time discounts, group purchase discounts, holiday specials, etc., which can not only stimulate tourists' travel demand, but also increase user stickiness and repurchase rate. In this way, scenic spots can increase their revenue while maintaining market competitiveness.
5. Video grass planting
In the Qibo Cloud Tourism Mini Program mall system, the integration of short videos makes it possible to "grow grass with videos". Scenic spots can show the real beauty of scenic spots through short videos, so that potential tourists can feel the attraction of tourism through vivid pictures. This intuitive presentation is more likely to touch the user's emotions and facilitate booking decisions.
Through the above functions, Qibo Cloud's solutions can help scenic spots solve business problems in the following aspects:
1. Improve efficiency: Through the digital reservation system, scenic spots can more effectively manage the flow of tourists, reduce on-site queuing, and improve overall operational efficiency.
2. Enhance attractiveness: With the help of content-rich display and short video marketing, enhance the market attractiveness of scenic spots and enhance brand image.
3. Expand marketing channels: Broaden the reach of communication through online channels, achieve wider market coverage, and attract more tourists.
4. Enhance user experience: One-stop reservation, ticketing, consultation and preferential services provide a seamless user experience, increasing visitor satisfaction and loyalty.
5. Data-driven decision-making: The collected user data and behavioral analysis provide data support for scenic spots, helping them make more informed business decisions.
All in all, through its innovative function integration and powerful platform support, Qibo Cloud's scenic spot reservation and booking applet solution not only solves the pain points of traditional marketing and operation of scenic spots, but also provides a fully upgraded business tool for scenic spots, helping them move forward steadily on the road of digital transformation.
At the same time, this mini-program platform also empowers scenic spot operators with powerful data analysis and market insight tools, enabling them to gain insight into consumer behavior, optimize marketing strategies, and make more accurate business decisions. In addition, the real-time update function ensures that visitors can always get the latest information, while the instant messaging capability ensures unimpeded communication between visitors and the attraction. The construction of this entire ecosystem not only improves operational efficiency and reduces costs, but also stimulates users' desire to share and promote, forming a self-driven growth cycle and bringing continuous passenger flow and revenue growth to the scenic spot.
In today's booming tourism industry, Qibo Cloud's scenic spot reservation and booking applet solution provides an innovative path for scenic spots to meet new market opportunities in a digital way. The solution not only solves the current pain points of the scenic spot, but also creates a comprehensive, interactive and personalized tourism experience, making the scenic spot stand out in the highly competitive tourism market. As the travel industry continues to grow, adopting such a SaaS solution is not just an option, but a necessity, and it's time to take action and embrace change to usher in a new dawn in the travel industry.