Automobiles have always been the focus of expanding domestic demand and promoting consumption. At the same time, the development of the automobile industry plays a "ballast stone" role in stabilizing the economy. Recently, various localities have adopted a variety of policies to promote automobile consumption.
At the end of last week, the third spring automobile consumption exhibition in Wuhu, Anhui Province, for different brands and models, the merchants launched different discounts, at the same time, the Wuhu Municipal Bureau of Commerce also issued a total of 2 million yuan of automobile consumption vouchers, for the purchase of new cars and trade-in car purchase amount of more than 100,000 yuan of consumers, given 3,000 to 6,000 yuan of consumption subsidies. According to statistics, a total of 17,000 people visited the auto show in three days, with a total of 438 vehicles and total sales of 65.32 million yuan.
Wang Shouqiang, Director of the Market System Construction Division of the Anhui Provincial Department of Commerce: Coordinate and promote the promotion of new cars, trade-in, scrapping and renewal, carry out innovation in automobile quality consumption clusters, encourage the development of "4S stores + live broadcast" automobile sales model, and guide the agglomeration and development of automobile sales enterprises and quality improvement.
In Harbin, Heilongjiang, a total of 30 million yuan of government funds to promote consumption will be issued, and some car sellers have also launched multiple promotional activities.
Liu Zhe, general manager of an automobile sales and service Co., Ltd. in Harbin: We are now giving an additional subsidy of 1,000 to 3,000 yuan, and there is also a certain cash subsidy for additional customers.
According to the data, from January to February 2024, China's automobile production and sales will reach 3.919 million units and 4.026 million units, respectively, an increase of 8.1% and 11.1% year-on-year.
Wang Du, assistant to the president of China Automobile Dealers Association: Since the beginning of this year, the growth of the entire automobile market has been relatively good, and we expect that the growth in March will still be relatively large.
The "trade-in" policy promotes automobile consumption
With the introduction of trade-in policies in various places, the fast-forward button has been pressed for automobile circulation and consumption.
In the past few days, Ningxia has taken the lead in launching a trade-in campaign to promote consumption in the country. As the first event of the 2024 "Consumption Promotion Year" Ningxia Consumption Benefiting the People's Series, the local government will carry out activities such as bringing cars into shopping malls, rural areas, and communities through a combination of policies such as scrapping (recycling) subsidies, discounts for old cars, and subsidies for new cars, and subsidies for consumers to buy new cars can reach up to 7,000 yuan.
Miao Miao, Deputy Director of the Market Operation and Consumption Promotion Department of the Department of Commerce of Ningxia Hui Autonomous Region: Improve the recycling system of scrapped cars and waste household appliances and furniture, maximize the leverage of policies, and maximize the benefits to the people.
The most obvious change in trade-in is also reflected in the second-hand car market. In the Shuangliu International Airport Business District of Sichuan, the largest second-hand car trading market in southwest China, covering an area of more than 100,000 square meters, was officially unveiled. The whole building integrates sales, acquisition, after-sales and insurance. Consumers can experience the whole process of car selection, car purchase, replacement, and formalities on the same day.
The policy of canceling the relocation restriction has been gradually implemented to accelerate the circulation of second-hand cars
In addition to price concessions, with the gradual implementation of the policy of completely canceling the relocation of second-hand cars, many second-hand car dealers have also launched a national car source allocation service, which has accelerated the circulation of second-hand cars.
According to data from the China Automobile Dealers Association, from March 1 to 17 this year, the transaction volume of used cars was 850,000, doubling from the same period last month, and the transaction volume is expected to be about 1.7 million in March, an increase of 41% month-on-month and 8.2% over the same period last year.
Chengdu, Sichuan: Build an international airport automobile consumption cluster
Yang Xue, sales manager of Chengdu Shuangliu District Aokangda Used Car Distribution Co., Ltd.: The speed and quantity of cars are increasing. Like our three stores combined, we charge 100 to 200 units a day.
Relying on 2 relatively concentrated sales clusters, 6 second-hand car trading markets, 6 car rental companies and more than 60 automobile retail enterprises above designated size, Chengdu will continue to build an international airport automobile consumption cluster in Shuangliu District this year with the engine of "Airport Shuangliu and worry-free car purchase".
Chen Yuwei, Planning Director of Consumption Scene Creation of Shuangliu District Bureau of Commerce of Chengdu City: At present, there are more than 900 business entities engaged in second-hand car trading in Shuangliu District, and the annual transaction volume is about 50 billion yuan, accounting for more than half of the city's annual second-hand car transaction volume.
This year, the Ministry of Commerce will continue to implement second-hand car sales and export facilitation measures, accelerate the activation of the second-hand market for new energy vehicles, promote the improvement of new energy vehicle socialized maintenance service capabilities, study and standardize the recycling of scrapped new energy vehicle power batteries, encourage scrapped motor vehicle recycling and dismantling enterprises to improve resource reuse capabilities, and at the same time, strengthen supervision around the quality of second-hand cars that consumers are most concerned about.
Wang Du, assistant to the president of the China Automobile Dealers Association: Now the replacement demand has exceeded the first purchase. Used cars have completely entered a new era. The core issue is the transparency of the vehicle's condition. If consumers can be truly informed about the condition of used cars, and someone is responsible, consumers will be more willing to buy used cars. In this way, we can promote the cascade flow and utilization of automobiles, and also ensure the healthy development of the entire automobile industry.
Ministry of Commerce: Improve the convenience of new energy vehicle consumption services
The reporter learned from the Ministry of Commerce that this year will focus on the implementation of car trade-in, focus on the whole industry chain, the whole process of expanding the new energy vehicle market, and support the development of new energy vehicles. Shanghai has officially released a new round of fuel vehicle trade-in subsidy policy and new energy vehicle replacement policy.
From January 1 to December 31 this year, individual consumers can apply for a one-time car purchase subsidy of 10,000 yuan if they scrap or transfer eligible passenger cars under their names and purchase new pure electric vehicles, and they can be settled on the same day.
The implementation of a series of incentive policies will bring a strong boost to the automobile consumer market. According to the data, in 2023, Shanghai's new energy vehicle market will hit a number of new highs, promoting 354,000 new energy vehicles, and pure electric vehicles account for more than 50% of the new private vehicles, completing the green and low-carbon action target in Shanghai's transportation field ahead of schedule.
Optimize supporting services to further facilitate the purchase of cars
In addition to introducing a variety of preferential policies for automobile consumption, various localities have also optimized related supporting services to further facilitate consumers to buy and use cars.
In Zhenjiang, Jiangsu Province, the local power supply department has further simplified the charging pile installation process, and consumers only need to download the corresponding mobile phone application software and apply for installation after purchasing new energy vehicles, which can be installed in an average of 5 working days.
Lu Zixiong, deputy director of the marketing department of State Grid Zhenjiang Power Supply Company: We use the intelligent decision-making system for charging pile installation to reduce the time of on-site investigation, reasonably determine the distance between the meter box and the parking space, and reduce the cost and cycle of user charging pile installation.
According to data from the Ministry of Commerce, in 2023, the sales of new energy vehicles in mainland China will reach 9.495 million units, a year-on-year increase of 37.9%, which has strongly driven the growth of the automobile consumption market. Now new energy vehicles have become a hot spot for bulk consumption, and charging piles and corresponding supporting services are also stepping up the layout.
Wang Du, assistant to the president of China Automobile Dealers Association: The entire service and maintenance network system and charging piles must be synchronized to the countryside to make new energy vehicles develop healthily and consumer satisfaction higher.
(CCTV News Client)