The pinnacle of off-roading, leading the tide of high custom. On April 26, 2024, Dongfeng Mengshi Technology unveiled three blockbuster new products, including China's first new energy all-terrain extreme off-road concept vehicle - Mengshi M-HUNTER, the all-domain motorized luxury electric off-road vehicle - Mengshi 917 Jiaolong Armor, and the long-wearing weapon tailored for heavy off-road enthusiasts - Mengshi 917 Highland Lion, demonstrating to global consumers Dongfeng Mengshi Technology's strategic ambition to continue to forge ahead in the luxury electric off-road track.
Among them, the M-HUNTER made its world premiere, with a pre-sale price of 3.68 million yuan, making it the most expensive Chinese off-road vehicle at the Beijing Auto Show. M-HUNTER is now recruiting a limited number of 33 angel partners around the world, and from now on, you can log in to the exclusive page of the M-HUNTER APP to sign up to participate in the co-creation.
In addition, the Mengshi 917 system has been re-evolved, adding two new co-created car colors of Sapu Blue and Dagu Silver, and the vehicle OTA has been upgraded, bringing a new cockpit HMI experience, while the spare tire bracket, rear tow hook, a new generation of roof platform, the whole car electric suction door and other modified parts have also been opened to all users.
At this auto show, Dongfeng Mengshi Technology and Bona Film announced that they had reached a strategic cooperation and launched the first co-branded model - Mengshi 917 Jiaolong Battle Armor. Yu Dong, founder and chairman of Bona Films, officially announced the movie "Jiaolong Action" at the Mengshi booth, and jointly unveiled the Mengshi 917 Jiaolong armor with You Zheng, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Group Co., Ltd. At the same time, the film's main creators Jiang Luxia and Gao Ge came to the scene to witness the highlight moment of the cooperation between Mengshi and Bona.
Mengshi x Bona joined forces, and the Mengshi 917 Jiaolong Battle Armor debuted on the big screen
Joining forces, the stars shine together. Based on the common military genes and the warrior spirit of "fearlessness and conquest", the warrior and Bona Film officially reached a strategic cooperation, setting off a new wave of cross-border cooperation in China's automobile industry.
"Every era has a pioneer warrior in each era, Dongfeng Mengshi Technology with the spirit of 'fearless conquest', dare to be the first, only to be the only one, and become the pioneer force of China's automobile upward rise. You Zheng said, "Bona Film is a 'pioneer warrior' in China's film culture industry, through the film to let the world see the confidence of Chinese culture, it can be said that the strategic cooperation between Dongfeng Mengshi Technology and Bona Film is derived from our common pioneer warrior spirit, this cooperation will also become a new model of cross-border cooperation between Chinese automobiles and Chinese films." ”
Yu Dong said: "The times need warriors, "Jiaolong Operation" once again shows the bravery and loyalty of Chinese soldiers, Warrior 917 Jiaolong armor has innate military vehicle genes, strong off-road performance, and "Jiaolong Operation" movie style and special combat team temperament is highly compatible. In our crew, the Warrior 917 Jiaolong Armor is a well-deserved star. ”
As a luxury electric off-road vehicle with all-domain mobility for deep off-road users and professional players, the Mengshi 917 Jiaolong Armor follows the "Heroic Soul" design of the Warrior family, combining the military style with Chinese dragon elements to form the unique design creativity of the "Jiaolong Armor". Desert Storm Yellow military livery with silver top contrasting color, full of sense of luxury; majestic waterfall-style grille layout, mighty dragon tooth bionic shape, majestic dragon scale hood ventilation cover, the front face combat value is full, breaking through the wind, moving forward; fully enclosed rotor forged wheels, drawing on the design of military vehicles, with front and rear wide-body wheel eyebrows, like a dragon going out to sea, breaking the waves.
The Warrior 917 Jiaolong Armor is made of expensive aviation-grade forged carbon fiber materials, which are used in the front and rear metal bumpers, front hoods, roof expansion platforms and other places to make the body lighter and stronger.
In addition to the cool exterior design, the Warrior 917 Jiaolong armor is also equipped with a lot of intimate off-road equipment. Carbon fiber side-mounted storage compartments, C-window expansion baffles, retractable branch separators, etc., allow wild adventures to switch between urban shuttles at will, roof expansion platform, integrated front spotlights, marker lights, camp lights, into a mobile lighthouse for wild adventures in seconds, multi-functional spare tire rack, and integrated high-mounted brake lights, which are cool and practical. The Mengshi 917 Jiaolong armor is not only an off-road weapon, but also a unique scenery in the bustling city.
The strength of the Mengshi 917 Jiaolong armor is "circle fans", which makes the two main creators and actors full of praise. Actor Jiang Luxia said: "I fell in love with it at the first sight of the Warrior 917 Jiaolong Armor, and it can be said that TA is the dream car that every cool girl wants to have." The Warrior 917 is like a mobile fortress, especially the parking security system, which made me appreciate the power of black technology. ”
Actor Gao Ge said: "During the filming of the movie, the Mengshi 917 I drove had a super high return rate, and TA fought side by side with me, completing many impossible tasks, and there was no place that TA couldn't reach, and he was my proper "hardcore comrade-in-arms".
At the press conference, Yu Dong ordered a Mengshi 917 Jiaolong armor on the spot, becoming the first owner of the Mengshi 917 Jiaolong armor, demonstrating the high recognition of the Mengshi brand.
On top of luxury, leaping to the top, the warrior M-HUNTER hunter pierced the ceiling of China's off-road
Fearless of the limit, conquer the limit. The M-HUNTER pioneered a number of firsts for luxury off-road tracks. It is China's first off-road vehicle with wheel torque exceeding 20,000N·m, China's first off-road vehicle with a full carbon fiber body, China's first tube girder vehicle based on the Mengshi intelligent off-road architecture M TECH, and China's first extreme performance vehicle with military-grade central centralized charging and deflation system. The M-HUNTER has filled the technical gap of China's top off-road performance vehicles with its strong strength, setting a landmark milestone for China's luxury off-road track.
Cao Dongjie, general manager of Dongfeng Mengshi Automobile Technology Co., Ltd., said: "The Mengshi M-HUNTER is a car that makes people's blood surge, from the plains to the mountains, from the desert to the wilderness, conquering the whole area, and moving forward majestically! In the new era, we need such a super-burning chariot to ignite fighting spirit, dreams, and passion. ”
The M-HUNTER will give users the courage to move forward with extreme performance. It is equipped with 37-inch ultra-large extreme off-road tires and chassis raising technology derived from military vehicles, with a minimum ground clearance of 425mm, which can easily cope with various complex road conditions and conquer various unknown challenges; The whole body is made of aviation-grade high-grade carbon fiber material, which makes the body lighter and provides stronger stability and safety when driving at the extreme. Whether it's rock climbing in the stone forest, desert sand, or Gobi galloping and canyon conquest, the warrior M-HUNTER hunter can walk on the ground and show the true super warrior style.
High-energy technology configuration, free and unbounded, unbridled and wild. The M-HUNTER is equipped with a hand table, a detachable center control screen, an electronic exterior mirror, a satellite phone, an offline map, etc., making off-road fun and safe. No matter where they are, users can stay connected with the outside world through satellite power equipped with the M-HUNTER, and the offline map function can maintain the accuracy of navigation in the absence of an internet signal, providing drivers with reliable route guidance. In addition, the M-HUNTER is also equipped with a detachable center control screen, electronic exterior mirrors and hand desk functions, making off-road fun and safe.
Leading the tide of high-end, the Warrior 917 Highland Lion opens a new life of exquisite luxury off-road
What can be customized is the real luxury, Dongfeng Mengshi Technology provides users with high-end customized services of "one car, one price, one person, one drive", and creates the era of "one car and a thousand faces" for China's off-road vehicles.
Wang Jiong, Deputy General Manager and Chief Brand Officer of Dongfeng Mengshi Automotive Technology Co., Ltd., said: "For a long time, Dongfeng Mengshi Technology has always adhered to the user-centric, starting from the personalized needs of users, and continued to deepen the high-end customized modification ecology. Following the launch of the Wilderness City, the Desert Falcon, and the Weekend Warrior three specific scene official change suits, Dongfeng Mengshi Technology has tailored a long-wearing weapon for heavy off-road enthusiasts - the Mengshi 917 'Highland Lion' official change suit. ”
Military vehicle-level safety protection, hard-core off-road, rampant in the world. Whether it is rock climbing or crossing a ditch during the off-road journey, it will inevitably cause dragging to the bottom, resulting in more vulnerable damage to the vehicle. To this end, the Mengshi 917 Highland Lion is equipped with armor-grade high-strength aluminum-magnesium alloy front and rear bumpers, with a thickness of 5mm aluminum-magnesium alloy, which has better strength and durability; In order to further improve the off-road performance, the Highland Lion is equipped with the industry's top nitrogen shock absorption, which can still give the vehicle lasting and tough support under extreme road conditions.
Off-road, not only to experience the fun of conquest, but also to enjoy the excitement of life. A new generation of roof platform, with a maximum load of 150kg, can be loaded with bicycles, kayaks, rooftop tents, etc., easily unlocking outdoor games such as mountain biking, rafting and river tracing, car camping, etc., and outdoor travel is more exciting;
A real warrior will always move forward bravely, and the real luxury will surely be on top of the peak and jump to the top again. Dongfeng Mengshi Technology shouldered the responsibility and mission of the national brand, and attacked again with three blockbuster models, demonstrating the determination of Mengshi to continuously pursue high quality, innovation and progress. In the future journey, Dongfeng Mengshi Technology will continue to lead the development direction of China's luxury off-road industry, bring users the ultimate oriental luxury off-road experience, and bring China's luxury off-road vehicles to a new world height.