On April 25, the 2024 (18th) Beijing International Automobile Exhibition officially kicked off. After four years, everyone's expectations are full! 220,000 square meters of exhibition area, nearly 1,000 enterprises participated in the exhibition, and 196 press conferences can be seen to be huge. The debut of many new cars has made consumers excited.
51 Jun came to the Beijing Auto Show and felt what it means to be crowded. Lei Jun, the founder of Xiaomi Auto, attended the press conference, and the booth was surrounded by water, and even the Jiyue booth opposite was the media that photographed Xiaomi.
Zhou Hongyi, the founder of 360, wore a red coat and walked around the roof of Dongfeng Mengshi, stealing the limelight. Maybe even the car model Internet celebrities didn't expect that the market would be snatched away by a middle-aged man.
The leaders of car companies appeared at the press conference, which became one of the biggest focuses of this auto show. It can be seen that with the change of the times, the upgrading of automobile technology, and the taste of consumers are also changing. At this year's auto show, car company bigwigs have gone out to build momentum, and crazy volume traffic has become a daily routine.
When it comes to volumes, BYD in the automotive industry can be called an involution ceiling. Since the beginning of 2024, it has taken the lead in fighting a price war and continuously launched new cars, which has made friends red-eyed. In this auto show, BYD is also a well-deserved protagonist, bringing the Yangwang and Formula Leopard brands together, and the booth is very popular.
On the first day of the auto show, BYD brought four new cars, namely the Dynasty Qin L DM-i, the three models of Ocean Network, the Seal 06 DM-i, the Hiace 07 EV and the OCEAN-M concept car. Let's take a look at the highlights of these new cars.
Qin L DM-i made its debut, the car uses a new exterior design language, the vehicle positioning is higher than the current Qin PLUS DM-i, the starting price of the car or more than 120,000.
The exterior continues the Longyan design aesthetics, with a new style for the headlight cluster and the addition of gloss black connecting trim, and a dot matrix grille trim inside the front grille, which looks more stylish and dynamic.
The body line is a fastback shape, and the vehicle size reaches 4830/1900/1495mm, which is 65mm, 63mm and 72mm longer than the current Qin PLUS DM-i, and the wheelbase is 65mm, 63mm and 72mm respectively, and the height is the same. It is expected that the overall riding space will be more comfortable than that of the Qin L.
Judging from the overall information, Qin L DM-i can be regarded as an upgrade of Qin PLUS DM-i, combined with the expected starting price of Qin L DM-i at 120,000 yuan, BYD hopes to use this car to reduce the dimension of Honda Accord, Nissan Teana and other traditional fuel vehicles, and stabilize the top position in the family car market.
At this auto show, BYD Ocean Network launched three new cars in a row, which became the focus of attention. Among them, the Seal 06 DM-i, which is positioned as a mid-size sedan, has a price range of 12-150,000 yuan and will be launched in the second quarter.
The price range of the pure electric steel cannon OCEAN-M is 15-200,000 yuan, and it will be launched in the third quarter. The Hiace 07 EV, the first mid-size electric SUV, will be priced in the 200,000 yuan range and will be launched in May.
The Seal 06 DM-i and Qin L DM-i are sister models, the car is equipped with BYD's fifth-generation DM-i hybrid technology, and the body size is basically the same as the Qin L DM-i, which means that the interior space and ride comfort have excellent performance.
It is worth mentioning that the door handles are semi-concealed. The power of the Seal 06 DM-i was not introduced at the show, but from the perspective of the new hybrid platform technology, the car may bring new breakthroughs in energy consumption and range.
BYD's first pure electric SUV, the Hiace 07 EV, adopts the aesthetic design of Ocean Net on the outside, focusing on creating a sense of sportiness and personalization. The front lines of the front car are gathered together in the middle, which is very visually striking.
In terms of configuration, the Hiace 07 EV will become the first model equipped with the "Eye of the Gods" high-end intelligent driving of Haiyang.com, and will have L2 high-end intelligent assisted driving, with a number of driving functions such as lane keeping and lane navigation. There are 8 million binocular cameras above the front windshield, which can recognize road conditions at a distance of 200 meters and within a range of 100 degrees.
The Hiace 07 EV focuses on a balanced and practical route, with a fashionable and dynamic shape, and about 200,000 models are equipped with high-end intelligent assisted driving technology, which also has certain advantages in the market. Among the models of about 200,000, there are not a few that have more space than the Hiace 07 EV, but there are very few that are stronger than it. Therefore, 51 Jun believes that the Hiace 07 EV is a car with great explosive potential.
The BYD OCEAN-M concept car was unveiled at the Beijing Motor Show. The exterior design is very avant-garde, with large headlights on the front face, exaggerated lower surrounds and large air intakes to create a sharp visual effect.
On the side of the body, the low-lying body shape presents the dynamic shape of a coupe, and the side of the car is modified with multiple lines, which looks more sporty. The sporty look is accentuated by the oversized rear wing at the rear. Judging from the main sporty style, this car may become the choice of many young consumer groups.
OCEAN-M is BYD's first hatchback rear-wheel drive pure electric steel cannon, which is expected to be equipped with a new generation of CTB battery body integration technology, a new generation of all-in-one intelligent electric drive system and iTAC intelligent torque control technology and other technologies, which will have good performance in terms of handling and energy consumption.
It can be seen from BYD's successive actions of new cars that BYD has taken another step forward in new car design and technical exploration. The fast-paced launch of new cars enriches the product matrix and provides consumers with more diversified choices. With the gradual launch of new cars, this will contribute to BYD's sales. At the same time, the battle for technology in the domestic automobile market may set off again, and a more involuted automobile market is coming.
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