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Work report can be said to be a compulsory course for everyone in the workplace, but many people feel that they can't talk about it for half a day.
The boss listened and became anxious: "Quick, get to the point!"
The content of the PPT is a big lump, but it lacks hierarchy and logic, and the listener can only try to summarize the relationship between these scattered points in a bunch of details.
Finally, I said, "So what?"
When he was temporarily cueed, whether he knew the answer or not, he said it incoherently, and even if he said it reasonably, it didn't seem advanced.
In the end, there is no shortage of work, but it feels like a "worker".
And all of these issues can only be magnified X times by X times in an online meeting.
Recently, I have often been pulled by corporate HR to "rescue" those who were buried in online meetings, and they had been put into the pool to be promoted, but because the online meeting was not clear, there was no sense of existence.
The ability to work determines your lower limit in the workplace, and the ability to report on work determines the upper limit of your workplace.
In the past 7 years, I have given communication and reporting courses to nearly 100 Fortune 500 companies and Internet companies, and I am often told by students as soon as they come up:
"Teacher, I'm just stupid. ”
I said, "No, you're not stupid, you're brainy....... Didn't figure it out. ”
If you want to understand, you can explain it clearly.
Think about Steve Jobs, the most powerful product manager in history, do you really think that his best thing is "mouth"?
No, it's his product mindset – that's the underlying competency of his success.
For example, employees are often very angry why they prepare the content of the report according to what the leader says, but when they go up, either the leader says that it is not what he wants to hear, or that the content is too detailed and "not strategic enough".
Why is what the leader thinks differently than he says he wants? Is this a joke for me?
The answer is simple: because many times leaders or customers don't know what they really want!
And this requires you to be like a product manager to find out what he really wants.
Steve Jobs once said that if Ford had asked users what they wanted, the answer would have been "I want a faster carriage."
But what users really need is a faster means of transportation – a car.
The most fundamental need of the user is to be faster, but he can't say it, only you make the product in front of them. It will dawn on them that this is what I want.
Therefore, you need to bring the user's thinking to help him dig out his real needs.
Because the requirements of the leader/customer are not equal to his needs.
The demand is spoken, the demand is a deeper level, and the lower level of the demand that you want to say or don't realize is you.
For example, when the HR of the enterprise often comes to me, she says that she wants a course of [story power], which is her request.
After asking carefully, I found that she just heard that the story power class was very popular, but in fact, the problem she really wanted to solve was that the employees couldn't express themselves clearly in the meeting, and the angry leader complained to her and asked her to find training.
Meeting the expectations of business leaders is what she needs.
But the problem is that you are not at the same level as the leader and the customer, and the dimension of thinking about the problem is different.
This requires strategic thinking, and to put it bluntly, it's about having a +1 perspective – thinking like a leader.
- Do you know how your company makes money?
- Do you know how the performance of your team and colleagues across departments is measured?
- Do you know what the leaders have been worrying about lately?
- ......
If he doesn't know any of this, how can your product - work report help him make decisions?
Any work report, whether it is 2 minutes or 2 hours, whether it is a review of problems, project progress, performance reporting, introduction process, sales proposal, is a product.
The users of this product are your audience – leaders, customers, colleagues, subordinates......
This product has one of the most basic functions for the user - to help him make decisions.
This decision can be big or small, as big as affecting the customer's purchase decision, as small as the daily meeting, even if you finish speaking, the leader thinks, okay, it's good, I don't need to do anything, this is also a decision.
Therefore, don't underestimate the work report, if you do it well, you can make the team's decision-making quality higher and the decision-making cost lower.
Many times, when we are preparing for a presentation, we get stuck in the problem of having too much material and not knowing how to choose.
And when you talk about it, you feel that the content is too scattered, or others feel that it is too professional.
It's like when I was lecturing at a pharmaceutical company before, 1/3 of the R&D team was a master's and doctor's degree. One of the mentees often said that when they reported to cross-functional colleagues or external teams, they often said they didn't understand:
"But teacher, these things we study are very professional and complicated!"
I told him politely: It is not the ability to talk about complex problems in a complicated way, but it is the ability to talk about complex problems in a simple way.
When there are so many details to talk about, how to extract effective information, and how to express a very professional concept in simple language?
This requires the ability to simplify the complex, which is one of the skills that a good product manager must have.
Suppose it's the year-end summary, and the leader asks: Tell me what you've done this year?
If you turn on the "journal" mode at this time, and count what projects you have done and what achievements you have, it proves that you lack framework thinking - a thinking ability that can quickly help us define problems and make decisions.
For example, the four quadrants of "urgent" and "important", which everyone on earth knows, is a framework that helps us determine what to do first and what to do later.
Framework thinking is not only the way for masters to do things, but also the underlying thinking for masters to make reports.
With a framework, when you report, there will be no delays, scattered, no hierarchy, and lack of logic.
Even if you are asked a question on the spot, you can quickly build a framework for your expression, so that there will be no problem that your mouth can't keep up with your brain and you can't speak incoherently.
So, have you seen it? Communication and reporting may seem like a lip service, but in fact, it reflects a person's logical thinking ability, structured expression ability, and psychological quality.
The combination of these abilities is product thinking, and this is the underlying ability of every good worker.
A good communication report must be carefully crafted with product thinking.
And at the end of the day, it's not just our reporting that is a product, but also ourselves, and how we bring value to others and create wealth for ourselves through our expertise and skills.
If you do a good job of reporting your work, you can not only let others see your value, but also magnify your value and wealth.
In that sense, you are your own product manager.
Learn product thinking, start from doing a good job report, and build yourself into a popular product!
I sincerely invite you to participate in the products we have nurtured and polished for nearly half a year - "Report with Product Thinking" 21-day special training camp:
In this course, we will use MBA cases to solve real problems in work presentations, and provide practical skills, methods and tools to help you master and apply them proficiently.
Many of the tools in this course have been verified by thousands of offline class students in nearly 100 Fortune 500 companies and Internet companies.
However, when polishing the online class, I reorganized the framework and created a set of "jack-of-all-trades reporting model" to help you solve 90% of workplace reporting problems at one time;
Work report in the era of involution
You have to "think clearly" to "speak clearly"
The unit price of the course is 999 RMB
The camp opened on the 4th and 14th
- Suitable for -
- You will get -
- Highlights -
In addition to these 15 high-quality online audio lessons led by famous instructors, you will also get:
✔ Practical Exercises + Comments:
There are different small exercises every day, which can be easily completed to implement what you have learned, as well as typical homework analysis and comments, and easy to GET knowledge points
✔ 陪伴督学:
The group, the operation officer, and the teaching assistant will accompany you throughout the process to help you explore and reflect on yourself.
✔ Personalized Q&A:
Our teaching assistants are not old students, but real internationally certified professional coaches. They will give personalized feedback and guidance based on your questions, help you see the thinking patterns and misunderstandings behind your communication patterns, and break through the bottlenecks in the workplace.
✔ Coach dry goods sharing:
Once a week, the coaches personally take everyone to review and communicate face-to-face to answer questions.
- Instructor -
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