From March 23 to 24, 2024, the Shaanxi Guobang Farmers' Cooperative Development Promotion Conference was held in Manchuan Ancient Town, Shanyang County. More than 80 people attended the meeting, including the heads of the municipal offices under the Associated Press, representatives of various business entities, participating enterprises and cooperative units under the Associated Press, and Jia Tongbin, a legal person of Juman Planting Professional Cooperative (National Demonstration Society) in Luancheng District, Shijiazhuang City, Hebei Province, made a special trip to Shaanxi to attend the meeting. At the beginning of the meeting, Zhang Xufeng, vice president of the Shaanxi Provincial Agricultural Society, made a speech at the conference via video link. He gave a detailed interpretation of the standardized operation of cooperatives in a simple way, and he emphasized that cooperatives should become a large platform for integrating resources and uniting all parties for common development, so that every member can benefit from it. He also highlighted the important role of "mobile phones" in the operation of cooperatives, which not only enable remote diagnosis of crop pests and diseases, but also help farmers bring high-quality products to market quickly.
Then, Liu Yuanfeng, Secretary-General of Shaanxi Federation of Professional Farmer Cooperatives, gave a comprehensive introduction to the services of the Federation. Through specific cases and data, he vividly demonstrated the remarkable achievements of the Federation in promoting the development of cooperatives and improving the competitiveness of agricultural products in the market. Secretary-General Liu's report won bursts of applause from the participants. In order to allow the participants to relax and feel the charm of the traditional culture of the motherland, the conference group also arranged for the participants to visit the 1800-year-old ancient city of Shangjin Town in Shiyan City, Hubei Province and the Manchuan Ancient Town in Shanyang County, Shaanxi Province.
At the meeting the next day, Jiao Qianqian, chairman of the Associated Press, comprehensively summarized the work in 2023 and interpreted the work plan for 2024 in detail. His report not only reviewed the achievements and shortcomings of the past year, but also planned the direction and goals for the next step. Chairman Jiao's report made the participants full of confidence and expectation for the future of the United Society. Li Jiang, a representative of the listed enterprises of Shaanxi Equity Exchange Center in Yichuan County, Yan'an City, Shaanxi Province, also brought valuable experience sharing to everyone. He used the successful cases of his own enterprises in the sales of agricultural products, sales along the way, export trade of agricultural products as an argument, and elaborated on how to expand the market, improve product quality and brand image. Li Jiang's experience sharing benefited the participants a lot, and provided valuable inspiration and reference for everyone. The speech of Zhang Jianbin, head of network marketing of Lianshe Society, was also a highlight of the meeting. With the theme of "Live E-commerce of Agricultural Products Base Returns Agriculture to Health", he explained in detail the importance, methods and skills of online sales of agricultural products. Through detailed cases and data, he demonstrated the great potential and broad prospects of selling agricultural products online. At the same time, he also warmly invited cooperative members in need to participate in their network marketing training, helping them cultivate their own network marketing team, and improve the sales level and competitiveness of agricultural products. In the interactive part of the meeting, the participants and lecturers actively communicated and discussed with each other. In response to everyone's concerns, Chairman Jiao Qianqian and the lecturers patiently and meticulously answered them one by one, which not only enhanced the participants' sense of participation and belonging, but also allowed them to gain more knowledge and experience. It is worth mentioning that the meeting also introduced several high-quality agricultural enterprises docked by Shaanxi Associated Press. These enterprises are all leading enterprises that have been strictly screened and inspected by Shaanxi Associated Press, and have a good reputation and operating strength. They provide reliable product and service support to the members of the cooperative, helping them solve relevant technical and practical problems in agricultural production. The participation of these enterprises has injected new impetus and vitality into the development of the Federation of Professional Farmer Cooperatives in Shaanxi. Finally, Shang Hongwen, chairman of the board of supervisors of Shaanxi Associated Press, summarized the meeting. First of all, he expressed his heartfelt thanks to the participants for their active participation and suggestions, and highly appreciated their efforts for agricultural modernization and rural revitalization in Shaanxi. At the same time, he also put forward clear expectations and requirements for future work, hoping that everyone can further strengthen cooperation, based on resources, innovation and development, and jointly promote agricultural development in Shaanxi and rural revitalization.
This meeting was a fruitful and far-reaching event. It not only injected new vitality and impetus into the development of professional farmer cooperatives in Shaanxi in the next step, but also provided an opportunity for participants to learn and exchange and expand their horizons. The participants said that they would take this meeting as an opportunity to make good use of resources, strengthen cooperation, innovate and develop, and make greater contributions to promoting agricultural modernization and rural revitalization in the province.
Shaanxi Guobang agriculture
Union of Professional Farmer Cooperatives
Editor in charge: Jiao Xiaomin